Vidyalakshmi Nair

• Quarterly formation of sales and marketing strategy, as well as daily operations and project management for division with respect to UAE.
• Periodical Market Research of the market to identify new opportunities and keep abreast of competitive developments.
• Compiling and creating presentations, brochures or other marketing material for client outreach and new business development.
• Manage and update website content as and when necessary.
• Brought in 20 new accounts and enquiries in 3 months of starting the role and developed customized sales proposals with an emphasis on customer retention.
• Led the CDI certification process for the principal offices.
• Executing and leading pre-launch operations like EHL approval processes, Dubai municipality approval processes, etc. for the yet to be launched chemical storage and blending division.

• To fuel my passion for Marketing and to give back to the learning community a part of what I have learnt, I have teaching Digital & Social Media Marketing full courses to Graduates and Professionals covering SEO, SEM, Analytics, Adwords, Lead Generation, Email Marketing & Automation, Social Media Marketing, Mobile Marketing, Affiliate Marketing, etc.
• My knowledge on Business strategy and digital marketing is a true value-addition to up and coming marketers in today’s corporate world - I have taken up on a few clients’ request to conduct workshops and training sessions at their physical locations addressing Marketing teams.
• I have taught classes with undergraduates, graduates and professionals with anywhere between 25-40 students per session.

• Mentored and coached a team of 10-12 Engagement Managers/Associates ensuring motivation and performance in accordance with organizational performance metrics and financial targets.
• Increased market penetration and competitive positioning through integration of social media platforms and communications with bloggers through several blogger outreach programmes and social media campaigns.
• Excelled in value added activities like: campaign optimization, ROI analysis, modeling and formation of a methodology; feedback and response analysis; customer and market segmentation; CRM activities among others - corroborated by positive feedback from senior heads of teams.
• Within weeks of taking charge of over 150 key accounts, selected to manage escalated and critical accounts, ensuring service delivery in adherence with company’s quality control standards.
• Hosted and facilitated weekly L&D and mentoring sessions for up to 15 Client Engagement/Associates in a variety of client-related functions like pitching, negotiation, information gathering techniques, etc.
• Sustained positive feedback from team for proactive and empathetic approach to leadership and hailed an Advanced Excel Guru.

• Provided comprehensive project management support and consulting to a variety of clients right from client scoping calls to report presentation.
• Conducted primary and secondary research utilizing qualitative and quantitative statistical analysis to support client projects, integrating various methods such as PAPI, CAPI, CASI, and CATI.
• Developed and sustained supplier, client, and industry expert network through social media.
• Spearheaded projects for several Fortune 500 clients including P&G, Unilever, BASF, Monsanto, in industry, optimizing supply chain efforts with a focus on the bottom line and financial growth.
• Excelled in value added activities like: business & database marketing analysis - as corroborated by consistent feedback of 9-10 on a scale of 10 from clients.
• Mentored team of 8-10 junior associates in developing and structuring projects, writing white papers, and coordinating research interviews.

• Built portfolio from ground up, growing region by more than 150% in competitive market with domination by local vendors.
• Oversaw sales budgeting and forecasting for assigned region using sales mapping through primary market research to determine competitive positioning.
• Monitored account management and growth strategy for entire South Indian region, reporting to Sales Director of India, Pakistan, Sri Lanka, and Bangladesh.
• Managed key project to drive competitive growth through communications and feedback analysis with HAO LLDPE dealers, utilizing data to revise and restructure go-to-market strategy.
• Co-led process improvement project that eliminated manual invoicing and integrated new Pro-Forma Invoice Issuing software, resulting in significant error reduction and 30% increase in productivity.
• Secured at least 30 new sales leads through participation at PLASTINDIA Exhibition at Pragati Maidan in 2012.