Product consultant
AAR-CHEM-TECH (India)
Total years of experience :27 years, 3 Months
Responsible to achieve “PU based waterproofing coating” business plan
INR 500 Million
• Build business strategies to achieve targeted growth and expand business
• Develop & maintain business relationship with all key accounts
• Co-ordination with technology team for product improvement and innovation
• Training for sales team on new products & its related value proposition
• Define strategic pricing approach, for key customers & channel partners
• Conducting promotional activities to enhance Brand visibility
• Accountable for price & profit management
• Conducting product trials at customer site. Extending technology support to customers.
• Conducting customer seminars, product exhibition & product promotion through e-media
• Developing new channel partners for entire range of products
Role:
• Lead the Construction Chemical Division (Kerakoll) as a Profit center head UAE, based
In Abu Dhabi.
• Develop and execute sales, marketing and business strategy for CC Division
• Manage and develop team as Business gross.
• Develop Strategic accounts to ensure achievements of assigned business volumes.
• Lead and support Kerakoll team to achieve Prequalification’s and specifications in UAE
• Penetrate in projects with Kerakoll products (Waterproofing coating, Tile Adhesive and Grouts) in UAE market.
• Ensure and expand the sales of Kerakoll in retail sector through GBM branch network . And retails sales executives.
• Motivate sales team with presentations of strategies, seminars, regular meetings and
Ensure account executives have knowledge to drive the business
• Setting sales target for individual reps and my team as a whole.
Key Achievements:
•Got Kerakoll product approved commercially and technically with all major stone companies e.g., Al Hashem Marble Company, Deemah Stone, Depa Interiors, and Carrara Middle East.
•Specified and approved Kerakoll products approved in Dubai Metro Expo line, Carrara Middle East.
•Got specified and approved Kerakoll products in Deira City Center new food court.
•Set up five dealers/stockiest in UAE (Dubai, Sharjah, Al Ain, Ras al Khaima, and Abu Dhabi) to maintain retail sale and availability in every emirate.
•Guided Kerakoll Italy for approvals (DCL, Civil Defense) and Test reports (third party).
& driving the UAE business, conceptualizing competitive strategies to develop market share for achievement of revenue & profitability and making the business viable for partners by ensuring healthy ROI
•Implementing sales & marketing activities that can create a positive experience for clients; reaching out to new & unexplored market segments & customer groups using market segmentation & penetration strategies
•Managing key accounts (like Arabtec, Al Futtaim, HLG & Al Farra Etc.), maintaining long-term relationship with accounts and maximizing sales opportunities
•Working as Lead Specification
export of Construction Chemicals and Pre-mix Cement Products to Middle East through authorized dealer and distributors
•Created new specifications / sales opportunities with key consultants / clients to promote and specify project sales opportunities for Pidilite Construction Chemical Products
•Developed profitable sales growth in the defined market segments for all relevant construction chemicals systems
•Implemented strategies to identify, manage and develop relations with target clients, contractors and specialist applicators
•Rendered technical support to Sales Team and distributors for understanding new product and its costing.
Key Achievements:
•Introduced 7 new applicators, planned and executed their product training to their sales team along with their operation staff, which resulted in sharp growth of sales in UAE region.
•Key role in introducing, developing (along with chemist), getting approved and selling new range of product i.e., Epoxy Grout (for machine foundation), self-leveling epoxy coatings, injection resins and sealants.
•Solely approved and sold the Pidilite MEA CC and Dry Mix products in prestigious Abu Dhabi international airport in the very beginning stage with main contractors i.e., L&T and Arabtec.
•Successfully maintained sales throughout despite of very strict no credit, no PDC’s and sales on advance policy of management.
the existing specification pipeline with Sales Engineers to deliver profitable growth of FOSROC Products in Oman and achieve short & long-term sales & profitability goals and strategic plans
•Supported Al Gurg Fosroc Sales Manager with a high degree of technical specification expertise to assist in closing sales with end user customers
•Drove Technical Specification Communication Programs
•Created marketing reports, case studies, sales and specification strategies to maintain lead in the market
•Maintained high potential sales account for Top Construction Companies, Carillion Alawi, OSCO, Hasan Juma Backer and Nagarjuna Construction Company
Key Achievements:
•Successfully re-established strong connection with consultants and clients in terms of specification support and product promotions.
•Introduced the preparation of effective site visit reports, case studies to support and inspect the application at site to boost confidence in client and consultant, which had enhanced the brand in the market.
•Successfully handled and resume sales with dead accounts i.e., OSCO, Hassan Juma, Carrillion Allawi, Nagarjuna and Douglas OHL.
with all aspects of BASF Construction Systems Products from flooring, waterproofing, concrete repair, coatings, sealants, tile adhesives & grouts, bridge joints & bearings and structural repair
•Led sales at infrastructural, industrial and part of Oil & Gas sector in Qatar
Key Achievements:
•Introduced and induced 37 new medium, small scaled contractor’s, traders and applicators.
•Solely approved BASF CC products to Barwa Commercial Avenue, main contractor’s Hochtief & Bilfinger-Berger JV.
•Developed sales with HBK, Al Jaber, J&P, and Zublin.
•Successfully strategies the sales of low moving products i.e., tile adhesives and grouts, curing compounds, mould release agents, water stops, and polysulphide sealants.
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