Vikram Dasgupta

Strategy : Strategy Presentation done to LT team & Board and approval received
Revenue : Took the business from 1.4 NB to 2.8 NB in 2024.Delivered 1.3NB revenue YTM May 25 gr.@ 15%
People : 2 TSMs got promoted.
People : Capability Building initiatives like Bosiet, KAM management completed
People : Reorganised the team for both B2B & MPC Cracked Prezicon for business

1. Prepare the business model for Nepal, Bangaledesh & Bhutan .
2. Responsible for creating orgn. stucture, GTM, Poduct Pyramid & Opportunity Mapping, Capabilty building
3. Resposible for revenue delivery, distribution, forecasting
4. Competition tracking, discount management, tracking macro economic indicators & impact on business
5. Presentation to LT team on performance update and action plans

1. Responsible for setting up the depot operations in South Bengal .
2. MIgration of operations from Howrah Depot to South Bengal Depot .

1. Deliver revenue target
2. Responsibe for managing the team
3. Responsible for 60% of reveue of North East operations

• Created Infrastructure for Howrah & Hooghly
• Appointed 9 distributors and 52 salesmen for GSM operation launch.
• Sold 1000 handsets, achieved primary revenue sales of INR 9 Lacs and 650 activations that is the highest ever since its
operation

Been assigned additional responsibility of Rest of West Bengal w.e.f. Feb 09 along with Kolkata Metro
Objective 1 .Created Mass Confectionerys infrastructure for the organization on Kolkata
2. Created Hersheys business infrastructure in focused parts of the city.
3.Successsfully managed the culture shift from Mahalacto to Godrej Hershey Limited post-merger 1 .Created separate distribution network for both mass confectionery & Premium chocolate business

2.Implemented Systems & processes for sales, Team, commercial KPIs
3.Stabilised Mahalacto rate in Kolkata Metro. Kolkata operated with one of the best rates in the country.
4. Poila Baisakh activity yielded Rs. 16 lacs worth of sale in a day, a landmark achievement.
5.Motivational & Incentive programs to drive engagement & revenues.
6. Introduction of mandatory induction program for frontline sales team post joining.
7. Morning market meets with objective based focused working created excitement & buzz.in channel
Outcome 1 .Achieved 2.3% market share within 3 months of launch, the highest ever by any town in the country.
2. Closed 2008-09 with 43% and 38% value growth in confectionary and non-confectionary respectively.
3. Given Addl responsibility to handle ROWB

Objective Achieved highest ever market share in Patna / Jamshedpur with 16% primary gr. & 20% sec. gr.
Established STEEL O to a Rs. 1.75 lacs brand for the organization in Bihar & Jharkhand.
Process/
Enablers 1 .Re-positioned the entire team -in terms the potential of the towns.
2.Created a VISION for the entire team as Team Bijay
3..Only ASM to conduct dedicated Training Program regularly.
4.Aligned the team through common objective & goals
5.Regular engagement to build bonding of the team
Outcome Achieved primary growth of 2% and secondary growth of 9%.

as
Managed entire operations for Rest of West Bengal for Mass Markets Division, supervis ed 5 pilot salesmen across 80 distributors
Personal focus towns in South Bengal & Kolkata suburb areas.

Objective Increased stockists from 6 to 12 in South Bengal over 2 yrs. there by deploying 2 SOs post my movement
Delivered Highest ever revenue nos. (both primary & secondary) within 8 months of takeover Howrah
territory
Process/
Enablers 1 .Screening of market basis competition
2. Assessing own strength & weaknesses to support that market
3. Taking necessary action to either through existing infra or bringing in additional investment &
infrastructure
Outcome Consistent topper