Sales Manager
Emirates Driving Institute
Total years of experience :19 years, 3 Months
Market leader in delivering ISO /U. K/Swiss/U.A.E. certified programs to 95% of the top multinational companies in the U.A.E)
• Generated dhs. 30 million p.a. through acquiring & growing share of wallet with clients in the transport/logistics/education sector,
contributing to 50% of total business revenues, leading a direct team of 5 members and 50 indirect reps
• increased customer retention rates by 25% by successfully integrating customer support, operations, training processes with CRM
• Proficiently created winning bids through generating proposals backed by market, customer, competitor insights and influencing via
networks; ensured diligence in contract execution, adhering to legal and regulatory compliance, SLAs, and T&Cs.
• Operational procedures and systems as per R.T.A. (Roads and Transport Authority, U.A.E.) guidelines being communicated to the
client to have a realistic expectation on the deliverance of the desired business outcomes within a specified timeframe period.
Market leaders and specialists in merchandising - servicing largepublic & private sector clients for gifting, branding, printing, publishing)
• Generated dhs. 8 million p.a. by acquiring key govt clients (public sector) and building a healthy private sector clients pipeline
leveraging referrals, market trends, and digital/ social media
• Developed bespoke customer propositions and proposals for existing and prospective, working jointly with client teams, and in-
house product and global vendors, and led sales strategy through a 5-member sales team
• Created an effective feedback system to obtain customer insights, and suggestions for existing and potential business projects
A dedicated freezone for c. 400 textile merchants of U.A.E, with an objective to recruit/ attract/ retain top merchants at the free zone)
• Doubled satisfaction index for the 400 Dubai free zone businesses (clients) & increase business retention by 15%, through
designing and executing a service efficiency plan with service providers (facilities, logistics, infra firms), working closely with govt
• Delivered cost savings of dhs 2 million p.a. by leading efficient co-ordination and execution of contractual and compliance
processes across all client members for 300 free zone warehouses
• Negotiated contracts with govt/ semi-govt departments, facility/ infra/ procurement/ dealers for c.400 clients of free zone.
Grew the client base from the existing 10 clients to 200 corporate clients within 5 years, personally managing top 10% accounts.
• Extensively communicated to the clients in the implementation of the new R.T.A. (Roads and Transport Authority, U.A.E.
operational guidelines to the top corporate clients in U.A.E.
• Played a key role as a
leading FMCG brand in the U.A.E, offering a range of daily essentials to leading supermarkets, hospitality, F&B)
• Increased Masafi brand visibility by 50% across leading hotels, hospitality chains, and restaurants segment through
marketing promotions & investment into direct sales channels, translating into a yearly sale of dhs .3 million p.a.
(A leading trading firm in the UAE, an authorized distributor for c. 25 FMCG brands to leading supermarkets and hypermarkets)
• Launched new FMCG brands like Himalaya Herbals, Tasty, Listerine, Dial, Softy, Mam, Freeman, and Neocare to leading chain of
supermarkets, hypermarkets in U.A.E. translating into increased market share by 3%, and annual sales of dhs 5 million p.a.
courses: Effective Com. Personality & Negotiation Techniques (2006) • Advance Institute of Management (1999) Ms. Patricia Sullivan (UK)
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