ASSITANT MARKETING MANAGER
KHIMJI RAMDAS LLC
Total years of experience :17 years, 8 Months
BRIEF OVERVIEW
• Eight years of diverse experience in analyzing market trends, developing marketing plans (ATL and BTL activities), analyzing competition, and carrying out market research, organizing promotional campaigns and events, detailed annual budgeting, and allocating advertising investment spanning variants, geographies and activities.
• Briefing and management of external agencies, implementing advertising/media plans - from creative development, production, media-mix, delivery norms, scheduling - to evaluation, regular reviewing of expenditure and available budgets to reprioritize as appropriate and examining monthly performance against key performance indicators.
• Development and management of suppliers in terms of ordering, development & usage of marketing collaterals (printing, proofing etc...).
• Form and manage press media relationships.
• Brand positioning, market segmentation.
• Good grasp on consumer understanding and ability to convert consumer insights into business initiatives.
• Ability for financial and data analysis.
To Develop a Suitable Marketing Strategy.
Monitor the Field Marketing Budget.
Develop & Implement a Suitable Marketing/Merchandising Strategy.
Manage Vendors for Signage/Designing (Vendor Management).
Organizing Promotion, BTL Activities, Planning & Execution, Communication of Offers, Activation & Alliances.
Selection of Best Possible Hoarding Sites, Designing, Advertising & Planning, CRM, Media Publicity.
Power User for SAP operation (Retail Management).
Meeting targets set by the company along with Marketing the product into Schools, Institutions and Retail, Vendor Management, CRM, Making Presentation
Masters in Business Administration West Bengal University * Major- Marketing Management Minor - Financial Management • Organizing Committee member of “PRARAMBH 2006” an inter B-schools and Management Game Challenge, on behalf of Heritage Institute of Technology.
Accountancy Honors Degree
• Represented School in Inter School Cricket Tournaments during the year 1999-2000.
• Represented School in Inter School Dance competition and awarded 1st prize during 1997 and 2nd prize during 1999.