Vikram Varma

BRIEF OVERVIEW

• Eight years of diverse experience in analyzing market trends, developing marketing plans (ATL and BTL activities), analyzing competition, and carrying out market research, organizing promotional campaigns and events, detailed annual budgeting, and allocating advertising investment spanning variants, geographies and activities.

• Briefing and management of external agencies, implementing advertising/media plans - from creative development, production, media-mix, delivery norms, scheduling - to evaluation, regular reviewing of expenditure and available budgets to reprioritize as appropriate and examining monthly performance against key performance indicators.

• Development and management of suppliers in terms of ordering, development & usage of marketing collaterals (printing, proofing etc...).

• Form and manage press media relationships.

• Brand positioning, market segmentation.

• Good grasp on consumer understanding and ability to convert consumer insights into business initiatives.

• Ability for financial and data analysis.

 To Develop a Suitable Marketing Strategy.
 Monitor the Field Marketing Budget.
 Develop & Implement a Suitable Marketing/Merchandising Strategy.
 Manage Vendors for Signage/Designing (Vendor Management).
 Organizing Promotion, BTL Activities, Planning & Execution, Communication of Offers, Activation & Alliances.
 Selection of Best Possible Hoarding Sites, Designing, Advertising & Planning, CRM, Media Publicity.
 Power User for SAP operation (Retail Management).

Meeting targets set by the company along with Marketing the product into Schools, Institutions and Retail, Vendor Management, CRM, Making Presentation