Senior Executive - Product Planning & Pricing
Honda Motor Company (MENA office)
مجموع سنوات الخبرة :11 years, 1 أشهر
• Manage the Lifecycle of All HONDA and ACURA brand models in the GCC and MENA region.
• Build Price Breakdwon for all Models to ensure competitiveness(at bothOEM and Distributor levels) a
• Drive Sales Planning Cycle and ensure coordination with 3S departments to ensure seamless launch of new models.
• Conduct New model clinics to gauge customer reception to upcoming models.
• Liaise with HQ product team to keep abreast of changing local market conditions, regulations and competitor activities.
• Ensure Long term strategy for HONDA model Lineup in this region in terms of Feature Value, variant availability based on market requirement.
- Dealer Management (Middle East region)- Business development, process improvement, staff training
- Strategic and Tactical marketing designed to enhance customer retention
- Act as a functional consultant to Honda dealers in GCC and NE
- OEM standards implementation, SOP Audit, Field development
- Competitor analysis
- Customer experience (CX) enhancement- VoC Analysis, CSI improvement
- Balanced scorecard for effective Business performance monitoring
- Business Analytics/ Decision science
- Staff training & evaluation
- Identification of New Business opportunities; initiation and development (Pricing and promotion)
Conception, planning and implementation of strategic initiatives
- Balanced scorecard for effective business performance monitoring
- Business Planning & Analytics
- KPI tracking
- Service Contract Development & Pricing
- Enhancing bottom line profitability
- Targeted marketing activities to boost retention
- New business programs execution
- Marketing & Communication via ATL/ BTL media
- Public Relations and CSR activities
- Conceptualization and execution of Service Campaigns
I am responsible for Aftersales marketing, new business development, pricing, support to vehicle sales, planning & reporting
Key Deliverables:
Marketing & Service Sales (Aftersales)
Service Menu & Contract Pricing (RENAULT Vehicles)
New Business identification, initiation and development (Tyres, Batteries, Car care products)
Business Planning and Analysis and reporting.
Execution of Projects, Events, Campaigns etc.