Marketing Specialist
Silex General Trading LLC
Total years of experience :5 years, 5 Months
• Responsible for the overall development of Silex’s private label product portfolio
• Responsible for New Product Development & Brand Extension
• Responsible for Product Packaging & Product Pricing.
• Liased with top agencies to come up with Brand Communications, Media Content, Media Scheduling
• Planned, Designed, Executed Promotions across various categories ranging from Garbage Bags to Food items
• Sales Performance Monitoring
• Key Account Management
• Developed promotional & support activities, implemented new approach ideas and created offers and marketing plans to key accounts.
• Analyzed sales figures and forecast future sales volumes to maximize profits.
• Carried out market visits and monitored competitors’ activities to be fully aware of market trends.
• Participated in budgeting and forecasting process to maximize accuracy.
• Implemented and developed new retail initiatives such as category management.
• Managed stock levels in order to make key decisions on stock control.
• Driving the analyses and providing meaningful insights to monitor business progress.
• Supporting the Sales management in communication of the sales targets/business priorities to the sales team in a timely and effective manner
• Maintaining and updating the core distribution and merchandising guidelines
• Planning, communicating and tracking in market activities in coordination with the Internal and external stakeholders. Participate in the collaborative monthly forecasting.
• Evaluating and identifying market trends
• Analyzed retail audit reports and provide recommendations/ action plans
Advertising and Media Software Consultant
● Create, update and maintain NEOSYS user and technical documentation, manuals and procedures
● Provide user and technical support (via phone, email, chat, remote support or personal visits) to a range of advertising agency clients located primarily in the Middle East.
● Training new clients and their employees in the software functions.
● Establishing long term relationships with clients and helping in retention of the same.
● Administrative support for general day to day office requirements.
● Assist in pre-sales functions in doing functional demo of the software to prospects.
● Travel to clients and prospects throughout the Middle East
● Ensure high Level of servicing and fulfilling client requirement. Research and understand Client Business models and executing the Job requirements given by clients.
● Check the status of each client's job(s) in the creative department and verify the jobs will be complete on time
● maintaining and building relationships with existing clients
• Part of the Quotas team to gather requirements and discuss Project Architecture at the advent of new project (US Cellular, P 3 Implementation)
• Participated in brainstorming meetings for the new implementation with the client to gather requirements and to translate these requirements into accurate information on the Sales Performance Management Reports
• Working with a global team comprising of 30 team members.
• Sub Team Lead
• Involved in developing detailed Functional Specification documents, Process Designs, Quality Assurance Processes, and configuring the same in the System
• Developing test plans and conducting User Acceptance Testing (UAT) with the client
• Responsible for System Test, Load Test, Performance Test and scheduling of all Tests before final approval
• Implementing comprehensive testing (Unit, System and Performance) processes to ensure quality output
• Recognizing gaps between client's business requirements \ limitations of Synygy Software platform and come up with workable solutions for bridging of gaps for an uninterrupted flow in the operational process
• Data collection and data analysis for producing ad-hoc reports requested by the client
• Providing consultancy to the client based on the ad-hoc analysis of the gathered data to help them optimize their Incentive plans
• Inspection and validation of data received, informing the client about any issues and finalizing solutions
• Creating and maintaining Quality checklists and ‘Processing Procedures’ for the Project as per SAS 70 norms.
• Designed and Implemented systems, using Synygy Inc.’s in-house Enterprise Resource Management Software, for the purpose of creating Incentive Compensation Reports for a US Cellular.
• Oversaw and ensured successful monthly processing & generation of Incentive Compensation Reports for Employees of Hoffman La-Roche (US).
Master of Management Studies, Majoring in Marketing at Xavier Institute of Management & Research, Mumbai.
Bachelors of Science (Computer Science) degree from University of Pune at Nowrosjee Wadia College, Pune.