Delivery Lead - Data & Analytics
ContinuumGlobal
Total years of experience :16 years, 0 Months
● Managed a team of 20+ professionals with diverse skill sets, including BI Architects, Data Scientists, Data Engineers, Data Analysts, and Market Research Analysts.
● Ensured team productivity, project documentation and training requirements of the team.
● Lead the team in generating various regular and ad-hoc reports and analyses to help the Google team understand the usage and trends on different product lines e.g. Gpay, Maps, Local Guides, B2B ads products etc.
● Partnered with senior leadership (both based in India and US) on the creation of data and analytics proposals providing innovative and creative solutions to address Google’s needs. Identifying the risks in different projects and working on the mitigation plan for that.
● Assessed the team's learning needs and delivered targeted training, resulting in a remarkable 20% improvement in team efficiency.
● Implemented the project tracking in Avaza that helped better project management, improved productivity, minimize chances of missing deadlines, define ownership, project tracking, project estimation, resource allocation etc.
● Led the code review for the projects to ensure we are on the right track and following the code quality standards and documentation.
● Accountable for End-to-End solutions; including scoping of projects, development, testing, deployment and documentation (FSD, BRD, Data Lineage and wireframes).
● Developed BI architecture for clients to support the scalability and performance of BI solutions.
● Translate the Client's requirement into the developer's designed solution, review the proposed solution and optimize it when required.
● Develop/design Data Models for Reporting and ETL workflows (on-prem and cloud).
● Understanding Data Sources involved in Data models and the ability to create/ recommend views/ tables to consume.
● Led client communication, stakeholder management, Project Management, Sprint Planning, Risk and mitigation strategy, budget, quality and timelines for all internal and external projects.
● Achieved average quality score of 90% for all projects managed so far.
● 95% of projects were delivered on time with high quality.
● Translated complex business objectives into actionable data management plans for individual clients and customer classes.
● Worked on data visualization projects for different internal team such as Marketing, Inventory, Warehouse, Customer Care and Product for delivering comprehensible and invaluable visuals for presentation to audiences of different technical understanding.
● As part of my work with the marketing team, I focused on improving various KPIs to measure growth, these included CAC, ROAS, CIR, CPO, CTR, and CPC for marketing, as well as Average Days to Sell Inventory, Avg Return Rate, Inventory Value and Units for inventory management.
● Additionally, I worked on improving product KPIs such as bounce rate, time spent on the website, quality of traffic, A/B testing analysis, and personalization to enhance the overall user experience and drive growth
● By gaining valuable marketing insights, the company was able to increase its revenue by 10%
● This was reflected in the campaign revenue, which saw a significant increase of 20%.
● Lead a team of 10+ Analysts, Data Scientists,
● Developed and implemented performance improvement strategies and plans to promote continuous improvement for Marketing and BI functions
● Developed end-to-end reporting for Marketing and Product to help them grow with data-backed decision making
● Drove operational improvements which resulted in savings and improved profit margins
● Proved successful working within tight deadlines and a fast-paced environment
● Helped Customer Care team with Lead Rating Algorithm for quality leads and improvement in Customer Care team performance by 50%.
● End-to-end implementation of BI Data warehouse Project for Jabong starting from Data Modelling in Erwin, setting-up ETL (Extract from different sources, Data Transformation/Cleaning and Load in SQL Server)
● Developed BI reports for Marketing, Production, Warehouse, Inventory and Campaign Marketing for efficient decision-making and proactive actions
● Customer segmentation was done based on the historical buying behaviour of the customer base
● Such targeting was intended to lead to more cross-selling and up-selling opportunities and enhanced business metrics such as ATV (average transaction value) and IPO (Item per order) by 50%
● Evaluated suppliers to maintain cost controls and improve operations
● These initiatives improved the inventory cycle by 20%.
● Carrying out various financial, M&A, competitor analysis and Valuation analyses for different industries/companies
● Presenting PowerPoint and Excel reports and presentation material according to high-quality standards, within production guidelines and against tight deadlines
● Performing stated responsibilities with superior professionalism, often under very tight deadlines, while ensuring accuracy and quality
Created a BI ecosystem for the Sales and agents to achieve a high level of accuracy and faster processing of commissions and incentives
●Improved processing time for incentives and commissions by 30%. Key Skills: Requirement Gathering, Data Analysis, Excel, PowerPoint.
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