Senior Group Account Manager
Tonic Worldwide
Total years of experience :7 years, 5 Months
Promoted to Sr Group Account Manager within a year for demonstrating ability to drive programs that meet business needs.
Create opportunities for upselling and business growth with a fundamental understanding of clients’ businesses.
Made significant contributions to increase agency revenue from 3 Cr (FY 21-22) -7.3 Cr (FY 22-23), approx..25% profit margin.
Oversee financial processes, budget allocation and reporting for key accounts, prioritizing profitability for client and agency.
Increased retainers by 170% in the last 2 financial years, ensuring long-term growth of client relationships and revenue.
Led internal teams to drive an integrated launch strategy for Aditya Birla's newly launched brand "navyasabyliva", resulting in
over 1 Mn website visits and sales worth 6 Mn.
Partner with the media team to manage annual budgets (2 -3 Cr), share valuable media planning inputs to maximize ROI.
Track, analyse and report campaign KPIs, to generate customer focused insights.
Build and maintain strong relationships with new and existing clients, deliver customised solutions based on business needs.
Played a key role in managing SonySAB’s women’s day campaign, awarded ‘Best Use of Video Content’ at Digixx Awards 2023
Planned campaigns, weekly social media content for Colours TV, leading to organic Increase in Instagram followers by 1Mn.
Led client servicing, worked with copy, design teams for digital launch of Viceroy Property’s luxury offering.
Supported copy and strategy teams to build LinkedIn presence for ROHA Dyechem and its sub brands.
Implemented the relaunch campaign #WearYourMind for the e-commerce website of Raymond Next.
Collaborated with internal teams to drive 5x app downloads for Faroma Food Tech & Pvt. Ltd.
Planned and coordinated influencer marketing campaigns for Vivaha, leading to 3X increase in Instagram followers.
Assisted in design of Mercedes-Benz’s Luxe Experience Project as well as retail branding, visibility strategy for Cello Pens
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