Manager- Marketing and Strategic Communication
BDO
Total years of experience :10 years, 5 Months
I lead a team of five across the East Africa region to achieve the following:
• Engaging with firm’s partners to optimize the firm’s visibility and exploit new channels.
• Providing project management lead to service line directors on new marketing approaches towards achieving better success rates.
• Departmental strategies to ensure alignment with the firm’s overall strategy and targets are met timely.
• Implementing internationally approved brand policies, branding standards and communication.
• Training and developing staff on the firm’s branding standards and the employees’ role in the marketing function.
• Budget management, which entails developing a budget and monitoring performance, both financial and non-financial.
• Monitoring and managing website and all company online platforms.
• Providing SMART and dynamic marketing and communications solutions through properly designed communication activities.
• Conducting internal market audits.
• Planning, developing and implementing the firm’s marketing strategies, marketing communications, and public relations activities, both internal and external.
• Developing and implementing structures, systems and competencies for the marketing department.
• Identifying and implementing the most suitable metrics for measuring the success of planned marketing activities.
• Ensuring articulation of the organization’s desired image both internally and externally.
• Drafting marketing strategy proposals sent out to prospective clients.
• Creating and editing the firm’s magazine’s online and print content.
• Media monitoring.
• Expediting the CRM strategy across the East African region.
in Eastern Africa
* Develop, implement and execute strategic marketing plans for the entire organization or lines of
business within the firm to support business development and retain existing accounts.
* Engage with firm’s partners to optimise the firm’s visibility and exploit new channels.
* Provide project management lead to service line directors on new marketing approaches towards
achieving better success rates.
* Departmental strategies to ensure alignment with the firm’s overall strategy and targets are met in a
timely manner.
* Explore inter-service line and inter-country office leverage opportunities.
* Implement approved policies, processes, and procedures and monitors adherence to PKF
International standards.
* Implement internationally approved brand policies, branding standards and communication.
* Training and development of staff on the firm’s branding standards and the employees’role in the
marketing function.
* Client profiling to enhance tailoring of services.
* Solicit and compile feedback on client satisfaction levels with the objective of keeping up with
changing client needs and improving service delivery.
* Develop and maintain excellent relationships with the firm’s external market including media
relations, to ensure effective brand positioning among strategic client.
* Budget management, which entails developing a budget and monitoring performance, both
financial and non-financial.
* Compile and disseminate periodical information incorporating the firm’s market performance
reports on such parameters as sectoral clientele dominance, proposal success rates and sectoral
scopes to explore.
* Website and all online platforms monitoring and management.
* Providing SMART and dynamic marketing and communications solutions through properly
designed communication activities.
* Conduct internal market audits.
* Planning, developing and implementing the firm’s marketing strategies, marketing
communications, and public relations activities, both internal and external.
* Developing and implementing structures, systems and competencies for the marketing department
I initially had the role of a marketing communication assistant where my role mainly was to:
Create and execute a marketing plan for the company
• Use digital marketing tools and techniques to increase the visibility, profile, and reputation on social media content
• Work closely with the senior interior designer to establish new market needs
Manage internal and external communication
• Events organizing
I was later promoted to Marketing Communications Assistant with my role being to:
• Develop, implement and execute strategic marketing plans for an entire organization or lines of business within the firm to support business development and attract potential customers and retain existing ones
• Identify, consolidate and utilize marketing communication appropriately link the different service lines, market trends and occurrences that may provide an opportunity for new and continued business for the company.
• Solicit and compile feedback on client satisfaction levels with the objective of providing feedback on the possible improvement in service packaging for future marketing and optimizing customer service.
• Provide project management lead to Service Line Directors on new marketing approaches towards achieving better success rates.
• Compile and disseminate periodical information incorporating the firm’s market performance reports on such parameters as sectoral clientele dominance, proposal success rates and sectoral scopes to explore
Marketing, Communications and Public Relations
PKF Consulting
I started as an intern at the office of the partner in charge of marketing for three months and I later joined the Marketing, Communications and Public Relations team. Main tasks undertaken were:
• Draft speeches and general replies
• Manage travel arrangements
• Update and manage the regional managing director’s diary
• Receive packages and hand them over to the managing director
• Coordinate with the reception to book meeting rooms
• Communicating and coordinating with internal departments
• Work with a team and come up with the company’s marketing plan
• Assist in market research in several financial consultancy jobs
• Keep and update all the company clients’ data (both current and potential)
• Coordinate and notify clients of the company’s progress and any upcoming event(s)
• Research on new market trends and the competition
• Update and manage the company’s social media platforms
Identifying and implementing the most suitable metrics for measuring the success of planned
marketing activities.
* Ensuring articulation of the organization’s desired image both internally and externally.
* Gathering market intelligence for decision making.
* Drafting marketing strategy proposals sent out to prospective clients
* Creating marketing position job descriptions for the firm’s human resource recruitment department
and participate in the recruitment and hiring process for the firm’s clients.
* Creating and editing the firm’s magazine’s online and print content.
the office of the partner in charge of marketing for three months and I later joined
the Marketing, Communications and Public Relations team. Main tasks undertaken were:
* Draft speeches and general replies
* Manage travel arrangements
* Update and manage the regional managing director’s diary
* Receive packages and hand them over to the managing director
* Coordinate with the reception to book meeting rooms
* Communicating and coordinating with internal departments
* Work with a team and come up with the company’s marketing plan
* Assist in market research in several financial consultancy jobs
* Keep and update all the company clients’data (both current and potential)
* Coordinate and notify clients of the company’s progress and any upcoming event(s)
* Research on new market trends and the competition
* Update and manage the company’s social media platforms
CIM level 6 has three marketing courses and my results were as follows: Marketing strategy-distinction Marketing metrics-Pass Digital strategy-awaiting results in February