Director Client Servicing - Retail
Grey world wide
Total years of experience :17 years, 3 Months
• Manage client/s and their brand/s, liaises as custodian of the brands. \n• Ensure systems with the client and the agency that facilitate a smooth flow of operations. Forecast collections, monitoring, control and reporting. \n• Strategically lead the brands - monitor presentations, competition, brand reviews, and research, give direction to teams within the agency and the clients end. \n• Demonstrate model behavior and lead teams to develop client specific strategies and associated tactics to drive client value. \n• Creatively-ideate with the creative custodians on the brands, discuss briefs, and generate an atmosphere that brings out the best in the creative team. \n• Identify cross-sell and up-sell opportunities across the current client base and bring new business opportunities to the business through your extended external network. \n• Develop a strong understanding of clients’ marketing and business objectives and drive high-level strategic plans and objectives. \n• Operationally - ensure a healthy team to manage the volume of business. Develop systems for smooth flow and checks to avoid errors and time guidelines. Delegate, guide and control all operational work. \n• Build, develop and lead the account management team. Invest time and effort with the staff. \n• Build Client Relationships Respect towards business deliveries. \n• Manage tracking and reporting of performance to ensure team accountability and quality of deliverables. \n• Manage the financial budget and hiring plans for the Client Development Team. \n• Maximize revenue from each client and ensure clients are retained.
• Grow client’s portfolio revenues to reach GP goals. \n• Recommend business enhancement products and agency services to existing and new developed clients. \n• Grow the clients GP to exceed client’s growth expectation. \n• Thoroughly understand the fundamentals of the clients business. \n• Manage and influence senior - level client contacts and maintain positive working relationships \n• Negotiating commission structures with clients and cracking best financial deals on each job to generate maximum profit. \n• Acted as a liaison between the agency and the key account for all issues and represent the team in discussions with senior management on the account status. \n• Financial forecasting for existing and new business and review every quarter with finance team. \n• Comprehensive understanding of all pricing metrics. \n• Timely update on the related market and thorough knowledge on how competition generates results. \n• Material & production knowledge. \n• Vendor management. \n• Initiative beyond core function. \n• Interviewing, training new recruits & team development.
• Introducing the New printing technology to the advertising world.
• To proactively, dynamically and creatively grow the business and achieve the agreed revenue targets
• Built long-lasting relationships with vital community advertisers, marketers, visual merchandisers & etc, which resulted in amass revenue growth.
• Work closely on large and key accounts supporting execution with a view to get repeat business from existing as well as new clients.
• Ensure Robust Sales Engine is set up to run end-to-end processes from Lead Generation to payment collections.
• Sales force management, forecasting targets for the team & ensure achievement.
• Determining sales forecasting for new business as well for existing clients. Support Sales Managers to target their forecast for every quarter.
• Interviewing & training new recruits for Sales and Client Servicing Department.
• Training as & when required for “new techniques of sales” to sales and client servicing department.
• Acted as a liaison between the Company and the key account for all issues and represent the team in discussions with senior management on the account status.
• Reporting directly to the directors on daily basis.
• Targeting retail divisions, corporate & Agencies for In-store branding, Fascia signage, Out door promotions, Vehicle branding, Packaging, etc.
• Introducing the New printing technology to the advertising world.
• Worked on key account to jointly establish sales forecasts, conveyed these forecasts to Sr. Managers, and met with the production on a weekly basis to ensure timely deliveries.
• Maintain focus in demanding work environments, under deadline and pressure conditions. Meet challenges head-on and always find a way to effectively complete multiple assignments or tasks.
• Provided support to the sales process by searching out probable and potential business opportunities and staying updated on relevant industry information.
• Served as a primary contact for advertising agencies and clients on inquires and requests regarding invoices, schedules, pricing, etc.
• Coordinating individual projects from material suggestion to production.
Major Client:
Corporates & Agencies:
Aditya Birla Retail, Reliance Retail, Reliance Web World, Reliance Communication, Vodafone, (DFS - Singapore) Duty Free retail at Mumbai International Airport, GMR - Delhi International Airport, GVK - Mumbai International Airport, Kodak India, Marico, Hindustan Lever, Godrej Natures basket Retail, Godrej Hershey's, Godrej Interio, Godrej Consumer Products, Mango Retail, La Senza Retail, Shoppers stop Retail, JWT(Agency), Contract advertising(Agency), Ambience (Agency), Ogilvy (Agency), Philips India, ICICI - Prudential(NBFC), ICICI - Bank, ICICI - Direct(NBFC), Yes Bank, Lavasa City, Hutchison 3 Global Services, Accenture.