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Vishanki Shital, Director Of Sales

Vishanki Shital

Director Of Sales·Black Orchids Pvt Ltd

India

Bachelor's degree, Administration And Commerce

Work experience

Total years of experience: 20 years, 1 months

Director Of Sales

October 2024 - Present

Black Orchids Pvt Ltd

Mumbai, India

October 2024 - Present

Strategic Positioning: Lead brand communication and market positioning for rooms, dining outlets, and events to
maximize property visibility.
Revenue Optimization: Direct yield strategies and pricing models to consistently meet budget forecasts and
achieve optimal business mix targets.
Business Expansion: Drive portfolio growth through the strategic identification and acquisition of new properties.
Marketing Integration: Align direct sales efforts with PR and marketing initiatives to ensure consistent brand
messaging and revenue acceleration.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Sales Manager

November 2020 - September 2024

Hotel Westend Inn,

Delhi, India

November 2020 - September 2024

Revenue Growth: Spearheaded marketing initiatives that drove a 20% year-over-year increase in annual sales
revenue.
Account Acquisition: Secured high-value corporate accounts, significantly expanding market share in the luxury
hospitality sector.
Performance Optimization: Utilized Salesforce CRM and RevPAR optimization to streamline lead tracking,
resulting in a 15% boost in conversion rates.
Stakeholder Management: Conducted complex contract negotiations to ensure high-value repeat business.

Company industry:
Hospitality & Accomodation
Job role:
Sales

Brand Manager

June 2015 - March 2020

Om Ganeshaya Food & Beverages Pvt Ltd

Mumbai, India

June 2015 - March 2020

Market Expansion: Successfully launched a new F&B brand, capturing a 30% increase in market share within
three years.
Strategic Planning: Developed comprehensive business plans addressing product gaps, distribution strategies,
and profit estimations.
Brand Intelligence: Advised senior leadership on brand positioning based on rigorous consumer research and
marketplace analysis.
Team Leadership: Mentored a cross-functional team, consistently delivering projects under budget and ahead of
schedule.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Director

December 2009 - February 2015

Where To Go Tourism & Hospitality Pvt Ltd

Mumbai, India

December 2009 - February 2015

B2B Marketing: Directed the marketing of hospitality products to travel agents, online portals, and hoteliers.
Operational Oversight: Managed end-to-end reservation lifecycles and streamlined communication protocols for
high-volume accounts.
Relationship Management: Negotiated preferential rates with hotel partners and resolved complex guest issues
to maintain service excellence.

Company industry:
Travel Agency
Job role:
Management

Product Consultant

October 2004 - February 2009

Travnet Tourism Services Pvt. Ltd

Mumbai, India

October 2004 - February 2009

Led a team of 5 to analyze market trends and develop strategic relationships with travel agents and tour
operators.
Executed pricing and market-mix strategies to expand the client base within the hospitality sector.

Company industry:
Travel Agency
Job role:
Sales

Education

Arunachal University of Studies

March 2020

March 2020

Bachelor's degree, Administration And Commerce

India

Board of School Education

May 2017

May 2017

High school or equivalent, Administration And Commerce

India

Board of School Education

June 2015

June 2015

High school or equivalent, Administration And Public Sector Studies

India

Skills

BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKET POSITIONING
Intermediate
MARKET POSITIONING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
REVENUE MANAGEMENT
Intermediate
REVENUE MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
Teamwork
Intermediate
Teamwork
Intermediate
Customer Service
Expert
Customer Service
Expert

Languages

English

Beginner

Hindi

Beginner