Vishnu Ramchandran

• Spearheaded initiatives that delivered consistent, high-impact growth, including a
53% year-over-year increase in sales revenue (2022-2023) and a subsequent 42%
increase (2023-2024).
• Boosted customer engagement and operational efficiency, resulting in a 65% year
over-year growth in the number of orders (2022-2023) and a further 24% increase
(2023-2024).

• Category Management
✓ Led category management initiatives to optimize product ranges and merchandising
strategies.
✓ Analyzed retail industry and consumer trends to derive actionable insights.
✓ Developed and executed strategic plans for category growth.
• Customer Loyalty Program
✓ Developed and managed external marketing plans to support program growth, includ
ing acquisition and engagement.
✓ Collaborated with internal marketing teams on campaign strategy and execution.
✓ Worked with Marketing Analytics, Finance, and Loyalty Development teams to forecast
and analyze program performance.

➢ Wuerth eShop for existing customers and 3rd party marketplace ecommerce for acquiring
new sales. Collectively these contribute to 20%ofthe top line and continue to grow at a CAGR
of 55%+
➢ Defined and developed campaign objectives to drive e-commerce sales.
➢ Collaborated with Marketing, Vendors, and Operations teams to implement e-commerce
projects and resolve operational challenges.
➢ Managed social media channels (Facebook, LinkedIn, Twitter, YouTube).
➢ Developed monthly merchandising plans based on customer insights and business goals.
➢ Initiated strategic partnerships with Garage Management Software providers (e.g., Autorox).
➢ Coordinated with major third-party e-commerce platforms to grow digital business.
➢ Handled negotiation and finalization of MOUs and commercials.
➢ Managed online catalog, product listings, margin settings, and profitability calculations.