Vishwanath Ambadipudi

Marketing & Brand Strategy:
• Developing and executing a comprehensive marketing strategy to enhance brand awareness and customer engagement.
• Oversee digital marketing initiatives, including SEO, AEO, GEO, Social media, content marketing, and influencer collaborations.
• Creating and managing high-impact campaigns to drive customer acquisition and retention.
• Lead PR, media relations, and partnerships to strengthen brand positioning.
• Analyzing market trends, customer preferences, and competitor insights to refine brand strategy.
Strategic Partnerships & Collaborations
• Identifying, negotiating, and managing collaborations with banks, credit card companies, and financial institutions for co-branded offers, lounge access programmes, and exclusive travel privileges.
• Forge alliances with airport aggregators (Priority Pass, DreamFolks, DragonPass, Adani One, etc.) and global travel platforms to enhance visibility and reach.
• Driving partnerships with hospitality, retail, and luxury brands to elevate the passenger journey.
Business Development & Growth:
• Identifying and developing new business opportunities, including partnerships and corporate tie-up.
• Driving sales and revenue growth through strategic partnerships with hotels, resorts, and corporate wellness programs.
• Expanding Meghavi Wellness into new markets through targeted B2B and B2C initiatives.
• Developing pricing strategies, promotional offers, and loyalty programs to maximize customer lifetime value.
Operations & Customer Experience:
• Working closely with operations teams to ensure a seamless customer journey across all touchpoints.
• Enhancing service offerings and wellness programs based on market demand and industry trends.
• Leading customer engagement initiatives to build a strong community around the brand.
Team Leadership & Collaboration:
• Leading and mentoring a team of marketing and sales professionals, fostering a high-performance culture.
• Collaborate with cross-functional teams, including operations, finance, and product development, to align business goals.
• Manage budgets and optimize ROI on marketing and business development initiatives.

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Expanded and implemented a comprehensive marketing strategy to enhance
brand awareness
Oversees digital marketing initiatives including SEO, AEO, GEO, social media
Established and directed high-impact campaigns for customer acquisition and
retention
Lead PR and partnerships to strengthen brand position
Expanded brand presence by securing 15 PR partnerships annually to enhance
Meghavis market position
Led a team of 10 marketing specialists to execute multi-channel strategies
across 5 platforms

An organization focused on promoting gemstone and jewelry exports
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Increased event attendance by 20% by organising 5 fashion events and
collaborating on 3 regional exhibitions.
Supported marketing campaigns with research and policy guidance.
Enhanced brand visibility using online media tools.
Provided in-depth research and strategic policy guidance to bolster marketing
campaign effectiveness in the gem and jewelry export sector.
Leveraged online media platforms extensively to elevate brand visibility and
strengthen the organizations market presence.

Internship focusing on export management and processes
As a Trainee, focused on export processes and documentation
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• Worked on the international export of corn from India

• As the Head of Marketing, I played a pivotal role in shaping our companys growth trajectory. I am responsible for creating and executing a comprehensive marketing strategy and brand communication plan to drive growth, increase market share, and boost revenue generation.
• I lead a talented team responsible for Advertising, Communication, and Digital Marketing, and I develop brand strategies for our international partner universities. Collaborating with the sales team is vital to KRA, as I will work closely to devise on-the-ground market initiatives. My ability to identify new market segments and expand market share will be critical to my success.
• Strategic Leadership: My foremost responsibility is to create and execute a well-defined marketing strategy that aligns with the overall business objectives. This strategy should support growth, market share expansion, and revenue generation and embody a forward-thinking approach to navigating the ever-evolving marketing landscape.
• Team Management: I lead and inspire a team of marketing professionals, including those responsible for Advertising, Communication, and Digital Marketing. My leadership will ensure that the team operates cohesively and efficiently, delivering exceptional results.
• Market Expansion: I play a vital role in identifying new market segments, assessing their potential, and strategizing how to tap into these opportunities. My ability to expand our market share will be a crucial driver of our companys growth.
• Global Brand Development: Crafting compelling brand strategies for our international partner universities is a key aspect of my role. These strategies will strengthen our brands reputation and foster strong and enduring partnerships with our global educational collaborators.
• Collaboration and Innovation: Collaboration with the sales team is fundamental to success. I work closely with the sales function to devise on-the-ground market initiatives that drive brand awareness, revenue growth, and customer engagement. Constantly evaluating emerging media opportunities, technologies, and platforms will be essential in keeping our marketing efforts at the cutting edge.
• Performance Metrics: Setting, monitoring, and reporting on team goals and key performance indicators will be critical to assessing the success of our marketing initiatives. I usually establish a data- driven culture within the marketing department, ensuring that decisions are based on sound analytics.
• Planning and Execution: To ensure the achievement of our business objectives, I have developed and overseen effective monthly, quarterly, and yearly sales and marketing plans. These plans will serve as the roadmap for our marketing activities, guiding the team towards meeting our targets.
• InUni (Company of GUS) Market positioning and our overall value proposition. I ensure that the overall image of InUni is seen in the correct light and not misconstrued as being an “Agent” or an “Aggregator” or “Edtech” company. I am ensuring we stand out with a management consultant who feels we are geared towards growth in the education sector.
• Develop lead generation campaign/program strategy, objectives, goals, and metrics, and define best practices, standards, and processes to drive successful customer acquisition and current customer up- sell opportunities for the Universities.

An education company enhancing student pathways to institutions
Initiated and performed marketing strategies for growth and brand communication
Lead a team in digital marketing and brand strategies for partner universities
Recognized and strategized new market segments for expansion
Improved digital engagement rates by 50% by leading a 10-member marketing
team focused on brand strategy and digital initiatives
Expanded marketing outreach to 3 new regions by devising and implementing
targeted expansion strategies
Orchestrated regional marketing outreach programs to extend the companys
presence in key areas

• Implementing the brand positioning, bringing it to life clearly and consistently that resonates with and motivates our target audiences.
• Managed marketing teams across the UAE, African countries, and India.
• Creating, managing, and optimizing multi-channel acquisition campaigns that raise company awareness, drive traffic of qualified Management to our website, demonstrate our product leadership in the market, and optimize sales conversion.
• Managing the companys partnership strategy, which encompasses universities, education industry partners, and potential employers looking to recruit international students
• Setting, analyzing, and monitoring channel goals and adjusting strategy accordingly.
• Identifying opportunities to reach new market segments and expand market share.
• Designing branding, positioning, and pricing strategies
• Promoting the company as an innovator to the press and public and overseeing outbound customer-facing communications across our website, blog, and social channels
• Collaborating with other company functions to strengthen company reputation, coordinate promotions, and increase reach
• Ensuring brand message is solid and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
• Managing team of Inside Sales for B2B - IT sales, International IT Services, Bulk emailing & Appointment setting for the Demo’s calling to Demo Completed.
• Managing a content team of writers, graphic designers, videographers, etc.
• Formulating a cross-platform content strategy.
• Brainstorm with team members to develop new ideas.
• Provide editorial, creative, and technical support to team members.
• Track web analytics to ascertain content engagement levels.
• Manage content across all platforms, including email and social media.
• Nodal point for crisis escalation and issue management/crisis management on behalf of the regional businesses, ensuring factual and timely information on the crisis, drafting statements, getting approvals, monitoring the media space, and engaging with them.

focused on innovative learning solutions
Implemented brand strategies and oversaw multi-channel acquisition campaigns
Discovered new market segments to expand reach and market share
Oversaw partnerships with universities and various educational stakeholders
Implemented brand strategies and led multi-channel acquisition campaigns to
enhance market positioning
Spotted emerging market segments, contributing to broader audience reach
Directed partnerships with schools and educational stakeholders to strengthen
the companys network
Initiated and Carried out innovative marketing initiatives to promote educational
solutions

• Responsible for collaborating with the companys leadership, marketing and sales functions and will create & execute communication programs to support the Company business and provide strategic communication to employees and customers.
• Responsible for writing, producing and disseminating communications such as key messages, internal videos, scripts, memos, and promotional materials to support company initiatives with help of agencies.
• Responsible for Digital promotion which covers Google Advertisements like YouTube, Gmail etc.
• Updating website by coordinating with Departmental Heads (Internally) & externally with help of Agencies, web developers, designers, etc.,
• Responsible for Company Branding and CSR Branding & promotion etc.
• Develop Key Messages, Standard Corporate Presentations for the company.
• Responsible for ensuring that the overall business objectives translate into meaningful communication campaigns are effectively executed.
• Create pre & post event communication material for internal & external communication
• Effectively use social media platforms like Facebook, Twitter, LinkedIn, Instagram, Medium, Quora & Pinterest to leverage and build a strong brand image for the company.
• Create and run campaigns on social media platforms to increase engagement & reach.
• Develop relations with media and serve as the single point of contact for the PR agency.
• Publishing Internal Newsletter to create awareness within the organization about the ongoing activities.
• Participating & managing various exhibitions both Domestic & International and highlighting the company’s presence.
• Organizing various promotional activities and workshops across the country & abroad and driving positive brand positioning.

• Liaising with parent company HSIL to understand and corroborate the objectives set out.

• As an additional responsibility I plan & execute all the marketing activities of complete PP Division of HSIL which includes AGI Clozures & Garden Polymers

A leader in the glass packaging and manufacturing industry
Collaborated on corporate communication strategies for brand visibility
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Supervised digital promotion and internal communication strategies
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Organized various promotional activities to enhance brand positioning
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• Directed digital promotion and internal communication campaigns, increasing
engagement by 30% across 3 business units
Organized promotional and branding activities to improve corporate brand
positioning in the market

• Liaising with various agencies for day to day Communication work.
• Liaising with company head quarter at Singapore to understand and corroborate the objectives set out.
• Conceptualize, Plan & execute quarterly encircle campaign as per planned schedules.
• Vendor Management.
• Internal Communication: Handling two newsletters of the company individually
• Organizing various promotional activities, seminars and workshops across the country and driving positive brand positioning.
• Managing projects/ events and handling temporary teams in co-ordination with various departments.
• Publishing Internal Newsletter to create awareness within the organization about the ongoing activities.
• Participating in various exhibitions and highlighting the company’s presence at national level.
• Managing various exhibitions along with vendors.
• Calculation of Return on Investment
• Media Planning & Budgeting, Event Promotion as well as working with Management and other key stakeholders, Channel Partners to develop communication strategies.
• Regularly hold brainstorming meetings with senior leaders of Omron to foster alignment with communications and the companys vision.
• Leading complete Digital marketing for Omron which includes Social Media, Adwords, GA etc.,
• Plan and develop advertisements, Robotic product introductions, sales collateral (brochures, flyers).

• Creating and executing social media campaigns on daily basis.
• Working knowledge of social media and analytics software (Hootsuite, Intercom, Trello, Slack, Facebook & Twitter Insights, etc.)
• Developing and implementing social marketing strategy for Facebook, Twitter, Instagram, Blogs, Website, Newsletter, etc. using tools such as SEO, SEM, Google Ad Words, and Google Analytics
• Dealing one-on-one with logistics media for coverages.
• Manage 360-degree marketing campaigns to include digital marketing, offline marketing, brand management and PR
• Co-ordinating with freelancers & executing exceptional designs.
• Coordinating photo shoot for product/ press release/ events etc. and managing vendors for collaterals/ events etc..
• Media planning and buying: Plan and execute an integrated marketing plan across channels and modes (PR, ATL, BTL), draw up budgets, track performance, and identify new paths for growth.
• Collaborated effectively with Big foodchains like Mc Donalds & KFC and created brand awareness.
• Executing the Tourism marketing both offline and online across all social media platforms.
• Responsible for daily/weekly/monthly marketing plans and budget allocation for online and offline marketing activities
• Managing word-press themes for logistics and tourism websites.
• Managing various agencies for digital, PR, website, designing, printing, etc.
• Competitor study & analysis on regular basis for Market Knowledge.
• Lead all areas of content generation and production across various media platforms.
• Support the sales team to achieve their targets.

A logistics company specializing in valuable products
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• Increased engagement by 25% through executing daily social media campaigns
and developing marketing strategies
Managed 360-degree marketing initiatives for various brands
Established collaborations with major food chains for brand awareness
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• Managed 12 comprehensive marketing campaigns annually, coordinating multi
channel strategies across Vamaship and BVC Group brands

• Experience in ATL +BTL activities for the different events.
• Maintain, update and regularly check for changes on GJEPC website.
• Provide guidance on policy-procedure, regulatory compliance, operations /system-related issues.
• Responsible to manage the research team in exhibitions like IIJS show & Signature show.
• Providing support to International Exhibition team for all the marketing campaigns.
• Arranging and coordinating for trade delegations, meetings with government officials, etc.
• Experience in organizing Corporate events.
• Collaborate with agencies and other vendor partners for printing of materials in exhibitions.
• Members database coordination.
• Build brand awareness and visibility through online press releases, social media including industry specific articles or blogs
• Collaborate with internal teams to create landing pages and optimize user experience
• Knowledge of website analytics tools like Google Analytics
• Experience in setting up and optimising Google Adwords campaigns
• Experience in Market Research on FTA, PTA, CEPA etc.
• Capable of developing content for the advertorials, editorials and advertisements in lack of an agency