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vivek V, Head of Operations & Category Buying

vivek V

Head of Operations & Category Buying·Lulu India Pvt Ltd – BLSH Concept

India

Master's degree, Operations & Supply Chain

Work experience

Total years of experience: 13 years, 10 months

Head of Operations & Category Buying

January 2021 - Present

Lulu India Pvt Ltd – BLSH Concept

Kerala, India

January 2021 - Present

• Own ₹50 Cr revenue portfolio with full P&L accountability, driving topline growth and
margin enhancement.
• Spearheaded onboarding of 20+ international and 13 domestic brands, strengthening
premium category positioning.
• Designed assortment and pricing strategies to maximize category contribution and
customer relevance.
• Negotiated commercial agreements with vendors to improve gross margins and
procurement eƯiciency.
• Improved inventory turnover through structured demand planning and stock
optimization.
• Delivered highest-ever sales performance across stores within first year of leadership.
• Directed central buying function and led 200+ employees to ensure seamless execution
across regions.
• Partnered with marketing and VM teams to drive impactful campaigns and in-store
experience excellence.
Selected Achievements
• Achieved record sales growth within 12 months.
• Significantly enhanced international brand penetration.
• Strengthened stock allocation model to reduce slow-moving inventory.

Company industry:
Retail & Wholesale

Store Manager

October 2019 - December 2020

Dabur India Ltd

Chennai, India

October 2019 - December 2020

• Oversaw multi-store operations across Chennai & Pondicherry markets.
• Managed Indias top-performing store within format (85-brand portfolio).
• Led 20-member team with focus on productivity and sales KPIs.
• Managed store-level P&L, banking, MIS, and compliance.

Company industry:
FMCG
Job role:
Management

Concept Operations Manager

August 2016 - October 2019

Lifestyle International Pvt Ltd

Chennai, India

August 2016 - October 2019

• Managed ₹40 Cr annual revenue portfolio in Indias highest-performing concept store.
• Delivered 105% target achievement (FY18-19), earning Best Concept Award.
• Led and developed a 75-member cross-functional team.
• Conducted competitive assortment benchmarking and improved merchandise planning
accuracy.
• Recognized with Unsung Hero Award for operational excellence.

Company industry:
Retail & Wholesale
Job role:
Management

Assistant Store Manager

June 2015 - June 2016

CEX Webuy Ltd

Chennai, India

June 2015 - June 2016

• Performed category movement analysis and optimized product deployment.
• Trained teams on KPIs and selling eƯectiveness.
• Implemented VM standards and operational SOPs.

Company industry:
Consumer Electronics
Job role:
Management

Sales Advisor / Category Lead

July 2013 - November 2015

L’Oréal – Fragrance Division

Chennai, India

July 2013 - November 2015

• Reversed 17% de-growth to growth within two months.
• Delivered 68% YoY growth and achieved 110% target performance.
• Managed category inventory planning and stock redistribution across stores.
• Conducted structured competitor and market analysis to support category growth.

Company industry:
Retail & Wholesale

Event Manager

July 2012 - June 2013

Thangamayil Jewellery Ltd

Madurai, India

July 2012 - June 2013

• Managed promotional events across 25 outlets statewide.
• Delivered operational excellence through structured execution planning.

Company industry:
Real Estate
Job role:
Management

Education

VIT University

January 2027

January 2027

Master's degree, Operations & Supply Chain

India

Madurai Kamaraj University

January 2012

January 2012

Bachelor's degree, Computer application

India

,

Skills

BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
CONCEPT DEVELOPMENT
Expert
CONCEPT DEVELOPMENT
Expert
CONTINUOUS IMPROVEMENT
Expert
CONTINUOUS IMPROVEMENT
Expert
FINANCIAL
Expert
FINANCIAL
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKET DEVELOPMENT
Expert
MARKET DEVELOPMENT
Expert
MARKETING
Expert
MARKETING
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
NETSCAPE COMMUNICATOR
Expert
NETSCAPE COMMUNICATOR
Expert
PROFIT
Expert
PROFIT
Expert
CONTRIBUTION MARGINS
Intermediate
CONTRIBUTION MARGINS
Intermediate
CATEGORY MANAGEMENT
Intermediate
CATEGORY MANAGEMENT
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PRODUCTIVITY IMPROVEMENT
Intermediate
PRODUCTIVITY IMPROVEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFITABILITY ANALYSIS
Intermediate
PROFITABILITY ANALYSIS
Intermediate
PURCHASING
Intermediate
PURCHASING
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

English

Expert

Malayalam

Beginner