Vertical Business Manager
ELI Research
Total years of experience :10 years, 9 Months
Managed marketing needs of Enterprise business services of Colt Technologies
•Single point of contact for marketers to support campaign execution plans. Understood the detailed requirements and translated into actionable activities for delivery. Handled creative services (digital - offline) and marketing automation solutions
•Handled database requirements with data analysis, reporting, data uploads, etc.
•Defined project processes and plans according to the specific business requirements
•Ensured all marketing activities are executed and tracked and ROIs are measured appropriately - contacts/leads are reported to stakeholders
•Resourced all project activities including - Selection and briefing relevant team/resource in marketing services, quality check and output review
•Prepared and collaborated for delivery schedules with marketing services as well as BU stakeholders
•Improved engagement matrix with stakeholders
Ericsson - Manager - Brand & Marketing Communications (
Independently handled the quarterly Newsletter for
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