Buying Manager
SARA Group
Total years of experience :10 years, 11 Months
Villeroy & Boch | Roomours
Leading the strategic product portfolio and vendor management for 28 stores of Villeroy & Boch and 8 stores of Roomours across the middle east.
End to end management of brands like Villeroy & Boch, Versace, Wedgwood, Rosenthal, Iitalla, Rogaska, Nachtmann, Greggio, Tramontina, Baci Milano, Sambonet, Royal Albert, Arthur Krupp, Royal Doulton and many more.
Leading the category management, product development and buying for entire Consumer Products Group.
Launch of new categories for the business including soft furnishings, lighting and bed linen while expanding home décor, tableware and furniture.
Liaising with Marketing, Ecommerce and Retail teams to provide seamless omnichannel experience for CPG
Managing the new process development across supply chain and internal process improvements for launches and cost management for the CPG business.
Managing internal process improvements for enhancing the database for e-commerce channel improvement with transition to Shopify+
Lead on UX for analytical reports and business insights for entire business including future ERP upgrade projects for the group from AX to Dynamics 365
Development of new themes and design direction for the concept.
Visits to Ambiente (Frankfurt), Maison-Objet (Paris), Salone Del Mobile (Milan) for Design direction and supplier base expansion
HOME CENTRE
Comprehensive Category Management for Sofa & Living Occasionals
Business development & portfolio management across GCC : Country specific strategies to increase the market share while balancing assortments for E-commerce and our brick & mortar stores
People management & development : Maintaining resource balance within the team whilst training & coaching them for the next role through on the job through delegation & defining clear growth plans.
Sale and markdown planning : Delivering margin through detailed sale file analysis by territory while managing healthy markdowns and strong coverage on shop floor with a balance of newness and affordability.
Ecommerce and Digital Marketing : Product assortments and Creative inputs for ecommerce as well as digital marketing campaings.
Commercial calendar : Planning & implementing commercial calendar for the category while incorporating territory led/specific events while incorporating feedback from the stakeholders.
Category strategy : Extensive market research along key trends and competition surveys to enhance the offering keeping in mind the consumer needs and delivering a price connect for the customer across the assortment.
Exploring new sourcing marketsother than China, Malaysia, Turkey, Indonesia & Vietnam for better quality products at economical prices keeping in mind the changing global scenarios.
Assortment Planning : Developing new products & maintaining newness inflow in width and optimum depth across territories with store level mapping of the product line.
OTB Management : Investing on existing & new lines to maximize returns while managing products life cycle with actions put in place to negate the saturation level of each product in the assortment.
Furniture Fairs & Factory Visits in China, Turkey, Malaysia & Vietnam
Territory visits and market analysis across KSA, UAE, Qatar, Kuwait, Bahrain, Oman, Egypt
Currently handling categories of Bedroom, Home Office & Small Office amounting to over 70 million USD of buying, annually.
Experienced in multiple categories including Kids &Young, Upholstery (Sofas) & Mattresses.
Category Management : Comprehensive data management and analysis, Territory Specific Strategy, Competitor Analysis
Supplier Management : Strategy and Development : Exploring new sourcing baskets in Europe and Middle East other than
China, Malaysia and Vietnam for better quality products at economical prices keeping in mind the changing global scenarios.
Product Development : High level of customization & localization according to regional demographics, maintaining quality
standards, working around the defined UDA's in the category strategy, experimenting with new materials and combinations
Assortment Planning : Maintaining Freshness/New lines and stock options across territories, mapping the product till store
level (according to regional demographics)
OTB Management : Spending on existing & new lines while managing products life cycle through sale planning and discounting.
People development : Empowering people through on the job delegation & defining growth plans by clearly stating the
requirements(SMART)
Process Optimization: Annual Catalogue and E- commerce assistance.
Sale Planning : Managing discounts on products across MENA to attain optimum margins and liquidation of stocks.
Furniture Fairs & Factory Visits in China, Turkey, Malaysia & Vietnam
Territory visits in KSA, UAE, Qatar, Kuwait
Experienced in handling multiple categories like Bedroom, Kids &Young and Upholstery.
Furniture Fairs & Factory Visits in China, Turkey, Malaysia & Vietnam
Category Management : Comprehensive data management and analysis, Devising strategies for different territories to achieve Annual growth.
Product Development : High level of customization & localization,
Supplier Management : Strategy and Development
OTB Management : Spending on existing and New lines based on product life cycle,
Assortment Planning : Maintaining Freshness/New lines and stock options across territories,
Sale Planning : Managing discounts on products across MENA
Process Optimization: Annual Catalogue and E- commerce assistance.
Retail operations with Homecentre showrooms across UAE.
•Managing Teams and providing Active Customer Service
Internships & Projects:
Abbott Healthcare - Brand Lifecycle Management
Tata Communications - Market Survey &Consumer Insights of SME’s.
Emerging unarticulated needs and realities need new approaches. All forward thinking Business leaders agree that Innovation is the only way forward. Design that delivers sustainable solutions will play a significant role in Business transformation. There is a growing need for cross-disciplinary learning. Design and Management come out as the best partners. Managers learn a lot more from the open-minded, human centered approach of the designer. Designers can gain tremendously by learning how managers execute Business. Right from the business idea, the process, the product, the consumer experience and the organization, everything has to be visualized correctly and designed in manner that the needs of the customer can be pre-empted and trends be forecasted, on the basis of which new Business ideas and Management techniques be implemented propelling the Business to succeed.
Graduated with Bachelors in Chemistry Organising committee member for ‘Frontiers in Physics
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