Wael EL-Kashef

Marketing Manager

Effect Advertising

Location: Egypt
Education: Bachelor's degree, Accounting Section
Experience: 28 years, 10 Months

Work Experience

Total years of experience :28 years, 10 Months

Marketing Manager at Effect Advertising

Egypt - Cairo
My current job since July 2004

Dealing with the following Clients:
Royal Air Maroc / P&G / Pepsi / Alex Bank / Radisson Hotels / Alex West / Twist Juice / Bashayer Milk / Alahram Beverages’ / hyper one / CMB / Radio Shack
Little Caesars / B.Tech / Future Mall / Cairo Cinema Channel / Hayat Channel / Panorama Drama Channel / Medialine / Ad-Line / Radisson Blu Hotel / Hassan Allam Contractors / Sima / Carrefour / City centre

Dealing with the clients ATL & BTL advertisement needs in terms of:
• Outdoors: Design, Location Selection & Setup
• Shop signs: Design, Production & Setup
• Internal & external signage: Design & Setup
• Promotional stands: Design & Setup
• Production: dealing with our own print house
• Materials: Dealing with all kinds of materials including Banner, flex face, vinyl….etc
• Coordinates activities of design, illustration & photography to prepare advertisements for publication,
• Supervises workers engaged in pasting up advertising layouts in art department or studio
• Determines arrangement of art work and photographs and selects style and size of type
• Submits copy and typography instructions to printing firm or department for typesetting.
• Reviews proofs of printed copy for conformance to specifications.
• Assigns personnel to mount printed copy and illustration on final layouts,
• Coordinating assignments with completion of art work to ensure that schedules are maintained.
• Writes instructions for final margin widths and type sizes, and submits layout for printing.
• Examines layout proofs for quality of printing and conformance to layout.
• Giveaways production that covers all levels & segments.
• Event’s management and implementation for all types (Corporate events, Products launches, Business meetings, Business conferences & Press conferences) covering Impresario Services, Sound System, Light System & Professional Video Shooting
• Creation & Production for all events’ concepts, setups and layouts.
• Professional and wide PR & Communication services. Starting from the PR & Communication planning, going through the Media kit editing and preparation and ending by the Media representative’s invitation and press coverage.

Marketing Manager at Shots Advertising

Egypt - Cairo
January 2002 to June 2004

Dealing with the following Clients:
Carrefour / City centre /Hilton Sharm Dreams / BMW / Egyptian Gulf Bank / NSGB / CIB / El-Maghraby / MOHM / Baraka Optics

 Assist in developing and implementing clients communication objectives and communication plans
 Assist in increase clients recognition within its industry
 Relationship management with other organization sister institutions, donors and government agencies
 Initiate, compose, edit, design, record, produce clients publications and information materials such as documents, newsletters, leaflets, posters and brochures
 Prepare a monthly media highlights for the Clients
 Support the production of advertisement & promotions materials.
 Arrange public appearances for clients to increase product and service awareness and to promote goodwill
 Develop PR strategies that will influence public opinion or promote ideas, products and services
 Arrange & organize clients diff types of events (VIP, Employee, Trade…..etc) and other below the line activities

Assistant Marketing Manager at Shots Advertising

Egypt - Cairo
March 2001 to December 2001

Dealing with the following Clients:
BMW / Egyptian Gulf Bank / NSGB / MOHM / Baraka Optics / El-Maghraby

 Manage and coordinate all marketing, advertising and promotional staff and activities
 Conduct market research to determine market requirements for existing and future products
 Analysis of customer research, current market conditions and competitor information
 Develop and implement marketing plans and projects for new and existing products
 Manage the productivity of the marketing plans and projects
 Monitor, review and report on all marketing activity and results
 Determine and manage the marketing budget
 Deliver marketing activity within agreed budget
 Develop pricing strategy
 Dealing with media

Marketing Supervisor at Linea Art & Production

Egypt - Cairo
July 1999 to February 2001

Dealing with the following Clients:
Sainsbury's / Thomas Cook / Dally Dress / M Gahar Optics

 Coordinating all internal and external marketing and promotional efforts
 Leads the marketing team in some companies and prepares the marketing budget.
 Develop marketing strategy and written action plans in order to achieve specific objectives.
 Measure, evaluate, and analyze the marketing programs as and when needed.
 Ensure that all customer questions and requests are followed up in a timely manner.

Marketing Executive at 3D Advertising

Egypt - Cairo
July 1995 to June 1999

 Managing the production of marketing materials, including leaflets, posters and flyers
 Arranging for the effective distribution of marketing materials
 Organizing and attending events and exhibitions
 Securing sponsorship to assist with the publicity and funding of marketing projects
 Carrying out market research and customer surveys to assess demand, brand positioning and awareness
 Evaluating marketing campaigns
 Monitoring competitor activity
 Analyzing pricing positions
 Contributing to and developing long-term marketing plans and strategies
 Managing budgets
 Supporting the marketing manager

Education

Bachelor's degree, Accounting Section

at Cairo University
September 1995

Faculty of Commerce

High school or equivalent, Accounting Section

at Cairo University
January 1995

Specialties & Skills

Marketing Materials

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