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wael zeidan, Marketing Manager

wael zeidan

Marketing Manager·Al Emadi Hospital / Dr Mohamad Abdulla Al Emadi Medical Group

Qatar

Master's degree, Marketing

Work experience

Total years of experience: 21 years, 5 months

Marketing Manager

September 2016 - Present

Al Emadi Hospital / Dr Mohamad Abdulla Al Emadi Medical Group

Doha, Qatar

September 2016 - Present

• Managed comprehensive marketing, advertising, and branding initiatives for Al Emadi Hospital and its divisions, enhancing brand visibility and engagement.
• Developed and implemented effective marketing strategies aligned with organizational objectives, driving growth across all sectors.
• Supported the creation and execution of a robust media relations strategy, positioning the business favorably at both corporate and sector levels.
• Fostered collaboration across divisions to ensure cohesive branding and messaging, resulting in increased brand recognition.
• Transitioned into multifaceted roles, including Marketing Manager, Communications Manager, Media Relations Manager, Sales Manager, and Business Development Manager, showcasing versatility and leadership in marketing.

Company industry:
Medical Hospital
Job role:
Marketing and PR

Marketing & Media Manager

January 2016 - Present

Al Emadi Hospital Group

Doha, Qatar

January 2016 - Present

• Spearheaded comprehensive marketing initiatives across hospitals, clinics, and affiliated brands, enhancing brand visibility and engagement.
• Crafted and executed strategic annual marketing plans, achieving over 30% growth in departmental performance.
• Oversaw a 4M QAR budget, optimizing ROI and amplifying campaign effectiveness.
• Boosted digital presence by 35% through a successful website overhaul and targeted SEO strategies.
• Developed and implemented Standard Operating Procedures (SOPs) to elevate patient feedback mechanisms and enhance post-visit engagement.
• Achieved a 15% increase in call center inbound volume through targeted marketing efforts.

Company industry:
Real Estate
Job role:
Marketing and PR

PR Account Manager

July 2010 - August 2016

Orient Planet

Doha, Qatar

July 2010 - August 2016

• Led and supervised a dynamic team of account executives to drive client success.
• Developed and executed comprehensive Public Relations and Marketing action plans, emphasizing strategic initiatives to achieve client communication objectives.
• Organized impactful press conferences, media tours, and round tables to enhance brand visibility.
• Crafted compelling press releases, feature articles, speeches, and interviews that resonate with target audiences.
• Successfully pitched interviews with various media outlets, including TV, radio, and print, to amplify client messaging.
• Leveraged marketing and communication expertise to support business growth and enhance client relationships.

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Public Relations Executive / Account Manager

January 2010 - January 2016

Orient Planet PR Agency

Doha, Qatar

January 2010 - January 2016

• Cultivated strong relationships with high-profile clients including Alfardan Group, Canon, Adobe, DHL, and Kempinski, enhancing brand visibility and loyalty.
• Crafted and executed comprehensive marketing strategies, integrating PR campaigns and media relations to drive engagement and awareness for corporate clients.
• Directed a dynamic team of 5 executives, successfully delivering high-impact projects under tight deadlines while ensuring exceptional media coverage.
• Spearheaded major events such as Project Qatar, QITCOM, and the Kempinski Residences launch, elevating brand presence and stakeholder engagement.
• Leveraged data-driven insights to optimize marketing initiatives, resulting in increased client satisfaction and business growth opportunities.

Company industry:
Marketing

Sales Offices, Car Loan Section

December 2009 - July 2010

BLC BANK

Beirut, Lebanon

December 2009 - July 2010

• Enhanced the Car Loan Section by implementing effective market penetration strategies to boost visibility and sales.
• Conducted comprehensive market research to identify trends and opportunities, informing product development and marketing initiatives.
• Actively participated in the product development process, ensuring alignment with customer needs and market demands.
• Utilized advanced sales techniques to build and maintain long-term relationships with both new and existing car dealers.
• Fostered collaboration across departments to drive innovative marketing campaigns and improve overall customer engagement.
• Leveraged data-driven insights to optimize sales strategies, resulting in increased market share and customer satisfaction.

Company industry:
Banking
Job role:
Sales

Sales Officer – Car Loans

January 2009 - January 2010

BLC Bank

Beirut, Lebanon

January 2009 - January 2010

• Expanded client base by leveraging strategic dealer partnerships and conducting in-depth market research.
• Developed targeted marketing strategies that enhanced brand visibility and drove customer engagement.
• Fostered strong relationships with key stakeholders to optimize communication and collaboration.
• Utilized data-driven insights to identify market trends and customer preferences, resulting in improved product offerings.
• Implemented innovative sales techniques that contributed to revenue growth and customer retention.
• Spearheaded promotional campaigns that effectively communicated value propositions to diverse audiences.
• Championed cross-functional initiatives that aligned marketing efforts with overall business objectives.

Company industry:
Banking
Job role:
Sales

Volunteer

January 2005 - January 2010

Lebanese Red Cross

Baabda, Lebanon

January 2005 - January 2010

Company industry:
Other Healthcare Services

Education

Cardiff Metropolitan University

January 2026

January 2026

Master's degree, Marketing

Great Britain (UK)

American University of Science and Technology

July 2009

July 2009

Bachelor's degree, Marketing and Advertising

Lebanon

GPA (point): 3.1 out of 4

GPA (point): 3.1 out of 4

My major is Marketing and Advertising, I graduated with Honors my GPA is 3.1 I am also a current Masters Student in General Management at American University Of Science And Technologe. Beirut, Lebanon.

American University of Science & Technology (AUST)

January 2009

January 2009

Bachelor's degree, Marketing

Lebanon

Skills

Client Service
Expert
Client Service
Expert
Communications
Expert
Communications
Expert
Public Relations
Expert
Public Relations
Expert
Sales
Expert
Sales
Expert
Team Leadership
Expert
Team Leadership
Expert
Public Relations, Marketing Concepts and campaigns, Outbound Sales skills and techniques.
Expert
Public Relations, Marketing Concepts and campaigns, Outbound Sales skills and techniques.
Expert
Multitask
Expert
Multitask
Expert
Communication
Expert
Communication
Expert
Client Relations
Expert
Client Relations
Expert
Marketing
Expert
Marketing
Expert
Sales
Expert
Sales
Expert
ANALYTICS
Intermediate
ANALYTICS
Intermediate
APPLICATION PROGRAMMING INTERFACE API
Intermediate
APPLICATION PROGRAMMING INTERFACE API
Intermediate
CORPORATE BRANDING
Intermediate
CORPORATE BRANDING
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CORPORATE COMMUNICATIONS
Intermediate
CORPORATE COMMUNICATIONS
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MEDIA RELATIONS
Intermediate
MEDIA RELATIONS
Intermediate
WEB TRAFFIC
Intermediate
WEB TRAFFIC
Intermediate
Client Service
Expert
Client Service
Expert
Communications
Expert
Communications
Expert
Public Relations
Expert
Public Relations
Expert
Team Leadership
Expert
Team Leadership
Expert

Languages

English
Expert
Arabic
Expert
French
Beginner

Training and Certifications

Certifications
Person-Centred Care
Social Media Marketing
– Understanding TikTok and Its Users
– Digital Marketing Associate
– From Likes to Leads
– Marketing Analytics and Measurement
– Foundations of Digital Marketing & E-Commerce
Continuing Professional Development Certificate
Foundations of Digital Marketing and E-commerce
Attract and Engage Customers with Digital Marketing

Hobbies

  • swimming, Basketball, Watching Movies