وائل زيدان

Managing the Marketing, Advertising, and Branding Activities of the Holding Group and its divisions:
Al Emadi Hospital
Al Emadi Hospital Clinics - North Branch
Skin Choice Dermatology & Beauty Centre
BMI Fitness Center

Developing, establishing and maintaining marketing strategies to meet the organization's objectives:

- Support the development and delivery of the media relations strategy to position the business at a corporate level as well as within its core sectors

- Promote the brand name and reinforce the corporate identity through formulated advertising and public relations campaigns.

- Support the implementation of ongoing, focused media and community relations programs, that are strategically planned to support and enhance area marketing efforts

- Develop and execute promotional and brand building exercises in conjunction with the Group's divisions marketing departments

- Coordinate strategic local / regional / international public relation campaigns to achieve Group's marketing goals

- Create new business tie-ups and partners
Liaise and coordinate with the advertising agencies and PR companies.

- Overlook all press releases and editorials and maintain a constant supply of articles for the media

- Producing Marketing collateral from concept to final product in line with the corporate guidelines to build and increase the awareness on the brand name

- Plan and oversee all press events, conferences, workshops, Training sessions organized by the Group

- Assist in preparing quarter and annual reports for various Boards/Committees of the Group Holding

- Build strong relationships with stakeholders across the Group by providing a proactive, positive support service

- Monitor the competitors, regulatory, industry and economic environments

-Monitor media coverage of the Group's various divisions and businesses




Professional Achievements:

1. Strategic Marketing Planning:

Developed a comprehensive Yearly Marketing Plan focused on enhancing sales for specific hospital departments and services.


2. Financial Management:

Effectively managed a budget exceeding 4 million Qatari Riyals for annual Marketing and advertising campaigns, ensuring optimal resource allocation and return on investment.


3. Substantial Growth Achievements:

Orchestrated a remarkable 30% increase and growth across more than 7 hospital departments and specialties, demonstrating a keen understanding of market dynamics.


4. Patient Satisfaction Enhancement:

Spearheaded initiatives resulting in a noteworthy 20% improvement in patient satisfaction. Established Standard Operating Procedures (SOPs) to streamline post-visit patient engagement, feedback collection, and complaint resolution.


5. Call Center Optimization:

Implemented a robust strategy that led to a significant 15% increase in overall calls to the hospital's call center, covering both appointment bookings and inquiries.

6. Digital Presence Enhancement:

Generated a remarkable 35% surge in website traffic through launching of a new website excelled with its user-friendly and fresh look with a base for SEO development, strategically targeting organic patient feedback through various channels. Elevated the organization's organic ratings on Google, reinforcing its online presence. Triggered social media engagement and maintained consistent organic followership to the page averaging 2, 000+ new followers a month


7. Targeted Advertising Excellence:

Pioneered targeted advertising campaigns, identifying key channels and optimizing promotional strategies for maximum impact.


8. Seamless Integration of Events and Social Media:

Successfully integrated events and activations with social media platforms, resulting in a commendable 45% increase in engagement and audience interaction.


These accomplishments reflect my dedication to driving results through strategic planning, financial acumen, and a focus on enhancing patient satisfaction and overall organizational performance.

-Supervising a team of account executives.
Preparing Public relations & Marketing action plans (with focus on strategic, pro-active ideas that help clients achieve their overall communications objective)
- Organizing press conferences, media tours, media round tables.
- Preparing press releases, feature articles, speeches, and interviews.
- Pitching for interviews with the media (Interviews can be with TV’s Radios, Dailies and magazines)
- Using marketing and communication skills to support the account’s strategies
- Offering strategic marketing and PR guidance to clients
- Media Monitoring
- Media Relations
- Administrative work
- Assisting the Business Development department
( currently responsible of several accounts some of which are:
Alfardan Properties, IFP Qatar, Informatica Qatar, Drake&Scull Qatar, Gulf Organization
For research & Development)
verables.

Enhancing Car Loan Section, drawing market penetration Strategies, and conducting market researches and Participating in product development process. In addition to Using sales techniques and skills, in building long term Relationships with new potential and existing car dealers