Wafaa Azab, Senior account manager

Wafaa Azab

Senior account manager

Hewar Group

Location
Saudi Arabia - Riyadh
Education
Diploma, Social Media Marketing
Experience
12 years, 2 Months

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Work Experience

Total years of experience :12 years, 2 Months

Senior account manager at Hewar Group
  • Saudi Arabia - Riyadh
  • My current job since January 2018

• Developed and made recommendations within corporate business departments on event marketing and press releases to ensure marketing plans aligned with social media strategies to best represent the firm's social footprint.
• Served as Project Lead for website re-design, working with a third-party firm to overhaul site structure, layout, and content.
• Clients managed include Kingdom center, Makarem Hotels, Dur Hospitality, Imagine for events, and more.
• Researched current online marketing concepts, strategy and best practices.
• Executing seasonal marketing campaign. Coordinated with in-house designer, Copywriter and developer teams to ensure content is informative and appealing.
• Create editorial calendars and syndication schedules.

Social Media Specialist at Hewar
  • Saudi Arabia - Riyadh
  • December 2018 to December 2021

• Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.
• Monitor and evaluate the results on social networks periodically.
• Supervised and trained employees. This training included tone of responses, direct messaging, and response time.
• manage a crisis on the social networks.

Digital Marketing Specialist at Saudi grids
  • Saudi Arabia - Riyadh
  • January 2017 to March 2018
Marketing team leader at Hot Information
  • Egypt - Cairo
  • January 2015 to November 2016

- Preparing online and print marketing campaigns.
- Increasing organization's market visibility and market share by branding its image.
- Review new technologies and keep the company at the forefront of developments in digital marketing. •
- Creating new leads and converting them to customers.
- Coach, mentor and motivate Marketing team

Account Manager at Hot Information
  • Egypt - Cairo
  • March 2012 to December 2014

• Act as a business contact for different accounts.
• Customer Account and Relationship Management
• Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
• Gaining a strong knowledge and understanding of a clients’ brand and products.
• Generate sales for a portfolio of accounts and reach the company's sales target
• Handle all sales related activities including service placement, bundling, service development, and ads planning.
• Work hand-in-hand with Account Managers to create and maintain a win-win relationship with new and current customers
• Help with up-selling opportunities when new products are being released

Education

Diploma, Social Media Marketing
  • at Hootsuite Academy
  • July 2018
Diploma, Mini MBA In Marketing
  • at Webs Academy
  • September 2011
Higher diploma, Computer Science
  • at R.I.T.S, Cairo University
  • November 2006

Education using computer

Bachelor's degree, Education
  • at faculty of education - Cairo University
  • January 2001

Specialties & Skills

Digital Marketing
Account Management
Customer Service
B2B Sales
MS Office tools
DATABASE ADMINISTRATION
MANAGEMENT
MARKETING
RESEARCH
STRATEGIC PLANNING
ADVERTISING
MICROSOFT Office
Photoshope
Power point presentations

Languages

Arabic
Expert
English
Intermediate

Training and Certifications

Sales Force workshop (Training)
Training Institute:
Egyption Councile
Social Media Managment Workshop (Training)
Training Institute:
Integrated Marketing Foundation
Date Attended:
May 2015
Mini MBA (Training)
Training Institute:
Web Sience Academy
Date Attended:
December 2011