Senior Account Manager
Interflow Communications Pvt Ltd
مجموع سنوات الخبرة :14 years, 7 أشهر
• Conduct research and evaluate marketing information and advertising needs for new projects to formulate appropriate marketing campaigns.
• Meet and liaison with clients to discuss products description / features and identify their advertising requirements.
• Prepare presentations and hold meetings with higher management and clients to decide the strategic and creative direction of an advertising campaign.
• Ensure execution of developed plan for different advertising campaigns and projects to assure earning and growth targets are achieved.
• Manage the creation of advertisement, promotion and communication materials, as well as determine an advertisement medium such as print media or electronic media, within the allocated budget according to project requirements.
• Conduct audience research and develop creative briefs and design concepts to meet business objectives.
• Prepare sample advertisement program for review and approval by management and clients.
• Oversee and monitor client inquiries regarding advertising campaigns and adopt appropriate measures for clients satisfaction.
• Conduct and been the part of marketing and promotional events in University of East London
• Identified and evaluated marketing strategies
• Work with cross functional teams across the business
• Conducted survey for social and economic lifestyle
• Managed indoor and outdoor events within East London
• Conducted market research for National Student Survey
• Discuss issues with customer for improvement and gain customer satisfaction
• Responsible for daily sales and stock inventory
• Manage the sales for the Kent region worth 0.1 million daily
• Developed and managed everyday schedule for the team of 20-25 people
• Develop and train team members to deliver business results in line with objectives
• Looking after the region (KENT) for the launch of Surface 2 (tablet)
• Visibility and contribution to development & delivery of KPI’s by channel & campaign - email metrics, digital KPIs and ROI
• Responsible for changing brand image and perception contrary to Apple
• Analyse and manage aspects of P & L including ad spend
• Implemented pricing strategy
• Member of the marketing team working with CRM, Brand and Digital ensuring a joined up approach
• Uses a variety of data sources to analyse relevant business situations and pro-actively recognise, evaluate and address key business issues, drivers and growth opportunities
• Customer handling and generating sales of newly launched tablet (Surface 2)
• Assist in business maintenance of the existing customers, sustainability and explore new customers for business growth & market leadership
• Implement policies and work procedures for streamlining the processes pertaining to the accounts of the company.
• Ensure that transactions related to accounts payable and receivable are properly recorded and maintained and recording of accounts related documents are error free.
• Approve cash disbursements by verifying cheque amounts against invoices and authorizing checks.
• Verification of the accounts data entered by the junior accounts staff to ensure accuracy.
• Assigning duties to the junior accounts staff and reviewing their work for accuracies.
• Define SOPs for the smooth processing of the day to day routine work by defining schedules.
• Performance review and progress reporting.
• Forwarding recommendations to the senior management for the required supplies and materials.
• Update job knowledge of the junior staff by developing opportunities for participation in educational opportunities; develop and implement training programs.
• Ensure that office equipments are operating smoothly, responsible for making arrangements for maintenance of the equipment.
• Record and enter the transactions related to accounts payable and receivable into accounts ledger.
• Assist in the budgeting process by providing support data such as revenue and expenses estimates.
• Preparation and recording of accounts related documents such as bills, invoices, account statements etc.
• Assisting in the preparation of accounts reports.
• Estimate material costs and other expenses and enter data into the accounts ledgers.
• Perform other duties as assigned including drafting, file maintenance and record keeping.
Courses have been taught * Postgraduate Dissertation (Key area: Brand image) * International Issues in Accounting and Managerial Finance * Strategy, Global Business and Information Systems Management * International Market and Operational Product or Service Delivery * International Human Resource Management and Project Management
Following major courses I have completed *Retailing *Sales Management *Brand Management *Role of Advertising *Marketing Research *New Product Development REPORTS / RESEARCH WORK / PROJECTS • Retailing Activity “Ice Cream Parlor” • Launch & Advertising campaign of the cell phone brand ‘Zeal-us’ • Marketing Plan of Vim Dish wash Bar • Marketing Research report on ‘Wage Expectations of Fresh Graduates’ • Launch of a business concept ‘The Game’ • Structure, Functioning & Operations of Sales department of ‘Orascom’ • Comparative Study on Emotional Quotient & Intelligence Quotient • Research Report on “To what extent Nokia attract people” • Business Plan for Real Estate Agency