Muhammad Wahaj Ansari

Digital Marketing Manager at ValuStrat

• Pakistan - Karachi
• My current job since August 2018

Key Contributions:
•Implementing different digital marketing strategies including organic & paid to increase leads/ relevant website traffic
•Improved the Digital Marketing contribution to the firm’s revenue stream by 1477% ( FY 2021 vs FY 2018) & 424% in the last two years ( FY 2021 vs FY 2019) with a consistent of 6X YoY ROI since FY 2020
•Manage all activities across SEO (technical, on-page, off-page), PPC, Email marketing and CRM (Hubspot, Mailchimp, Zoho), ensuring we get the best out of each
•Amplified online engagement with key decision-makers (CFO’s, VP’s, Director) by 70% through search, paid and content marketing
•Revamped the SEO, website and content for Middle Eastern markets
•Implemented & review continuous testing of targeting/bidding/keywords/ad groups strategies across Google AdWords to maximize performance
•Implemented conversion tracking codes/tags via Google Tag Manager
•Promoted to Digital marketing manager from lead position
•Played a major role in creating the digital presence of the Company
•Achieved top rankings on Google on highly competitive keywords
•Reduced CPC by creating high quality google ads
•Built the CRM from scratch and overhauled Digital marketing operations & the demand generation process

SEO Executive at Centric DXB (Digital Advertising Agency)

• Pakistan - Karachi
• November 2017 to July 2018

Key Contributions:
•The role is highly focused on technical aspects of SEO, including but not limited to technical SEO audits, backlink auditing, hreflang mapping, organic benchmarking & much more
•Created dynamic SEO strategies to exceed market competitors and meet client needs
•Achieved top rankings on highly converting and competitive keywords
•Key projects I have worked on: Damac maison (UAE), Peugeot (KSA), Dukite (UAE)

Digital Marketing Executive at Eplanet

• Pakistan - Karachi
• March 2016 to October 2017

Key Contributions:
•The role is highly focused on technical aspects of SEO, including but not limited to technical SEO audits, backlink auditing, hreflang mapping, organic benchmarking & much more
•Implemented & executed successful SEO campaigns for Company’s website

Digital Marketing Executive at Web Enthusiasts

• Pakistan - Karachi
• April 2014 to February 2016

Key Contributions:
•The role is highly focused on social media optimization
•Managed digital marketing campaigns successfully (SEO, SMO)

SEO Executive at Logicose (Digital Marketing Agency)

• Pakistan - Karachi
• May 2013 to April 2014

SEO Executive at Infinite Marketing

• Pakistan - Karachi
• June 2010 to August 2010