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تم إلغاء حظر المستخدم بنجاح
واجد Sofi, Trade Marketing / Brand Manager

واجد Sofi

Trade Marketing / Brand Manager·Majan Distribution Company

عمان

ماجستير, Business And Marketing

الخبرة العملية

مجموع سنوات الخبرة: 10 سنوات, 10 أشهر

Trade Marketing / Brand Manager

أكتوبر 2021 - حتى الآن

Majan Distribution Company

مسقط، عمان

أكتوبر 2021 - حتى الآن

• Developed and executed annual trade marketing plans aligned with brand and channel strategies, driving
consistent top-line and profit growth against company targets.
• Leveraged EPOS data (Lulu, Nesto, Carrefour) to track numeric distribution, identify trends, and capture
growth opportunities — grew Heinz Hot Sauce volume 8x by capitalising on a data-driven competitive gap
analysis.
• Managed end-to-end BTL/ATL activations including in-store displays, sampling campaigns (100
outlets/weekend), promotions, and digital content to maximise product visibility and shelf presence.
• Led monthly S&OP fine-tuning in coordination with sales and supply chain to prevent out-of-stock
situations and maintain optimal stock depth across all channels.
• Tracked and managed brand marketing budgets to maximise ROI; prepared balance-of-year P&L to monitor
top-line and bottom-line outcomes for the division.
• Produced comprehensive brand analysis reports covering sales achievement, budget utilisation, GP
movement, contribution analysis, and numeric distribution.
• Coordinated cross-functional NPD launches with 360° marketing strategy, managing timelines, agency
relationships, and in-market execution.
• Conducted regular competitive intelligence through market visits, proactively devising countermeasures to
competitor activations.
• Maintained alignment with Country Managers and Sales teams on brand portfolio strategy, activity
calendars, and budget allocations.
• Ensured timely debit notes, payment follow-up with business partners, and monthly S&OP optimisation to
avoid OOS situations.
• Recognised with two consecutive Exceptional Support Awards (2021 & 2022) by Enhance Group Oman for
outstanding contribution to division performance.

مجال الشركة:
التوزيع والخدمات اللوجستية وسلسلة التوريد
الدور الوظيفي:
التسويق والعلاقات العامة

Trade marketing Specialist

مارس 2020 - سبتمبر 2021

Almana & Partners LLC

الدوحة، قطر

مارس 2020 - سبتمبر 2021

• Drive the analysis and provide meaningful insights to develop the business.
• Support the Sales Management in communication of the sales targets/business priorities to the sales team
in a timely and effective manner.
• Plan communicate and track in market activities in coordination with the internal and external stakeholders.
• Monthly forecasting with business partners.
• Analyze spends and communicate with the view to optimize ROI.
• Drive ecommerce business for the allocated brands.
• Evaluate and identify market trends by way of competitor tracking, pricing, promotion, opportunities and
communicate the observations to concerned managers.
• Analyze and provide recommendations/ action plan based on scan data reports.
• Maintain and update the core distribution guidelines by agency/outlet type.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Executive

أغسطس 2015 - فبراير 2020

Dandy Company Limited

الدوحة، قطر

أغسطس 2015 - فبراير 2020

• Assisted in developing and executing integrated marketing campaigns aligned with brand objectives and
target audiences.
• Led a 100-outlet weekend sampling initiative during the 2017 Qatar embargo, training promoters, hiring
activation agencies, and ensuring full kiosk deployment — successfully meeting company trial objectives
and positioning Dandy as the top brand.
• Conducted market research and trend analysis to identify growth opportunities; coordinated production of
promotional materials maintaining brand consistency.
• Managed social media accounts with content creation and performance tracking; reported campaign
analytics with optimisation recommendations. Awarded Best Marketing Execution 2017 by Dandy Company Limited Qatar.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Allana Institute of Management Studies

أبريل 2015

أبريل 2015

ماجستير، Business And Marketing

الهند

Allana Institute of Management Studies

يناير 2015

يناير 2015

ماجستير، MBA - Marketing

الهند

Allana Institute of Management Studies

يناير 2015

يناير 2015

ماجستير، Business And Marketing

الهند

Allana Institute of Management Studies

يناير 2015

يناير 2015

ماجستير، Business And Marketing

الهند

Burhani College

مايو 2012

مايو 2012

بكالوريوس، Commerce

الهند

Burhani College/Mumbai University

يناير 2012

يناير 2012

بكالوريوس، Bachelors of Commerce

الهند

Burhani College

يناير 2012

يناير 2012

بكالوريوس، Commerce

الهند

Burhani College

يناير 2012

يناير 2012

بكالوريوس، Commerce

الهند

Burhani College/Mumbai University

يناير 2009

يناير 2009

الثانوية العامة أو ما يعادلها، Higher Secondary Certificate

الهند

Skills

Go to market Strategy
Expert
Go to market Strategy
Expert
Team Leadership
Expert
Team Leadership
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Time Management
Expert
Time Management
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
SALES
Expert
SALES
Expert
SAMPLING (STATISTICS)
Expert
SAMPLING (STATISTICS)
Expert
SENSORY ANALYSIS
Expert
SENSORY ANALYSIS
Expert
STOCKS (INVENTORY)
Expert
STOCKS (INVENTORY)
Expert
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MICROSOFT EXCEL
Intermediate
MICROSOFT EXCEL
Intermediate
SUPERVISION
Expert
SUPERVISION
Expert
EXCEL
Intermediate
EXCEL
Intermediate
POWERPOINT
Intermediate
POWERPOINT
Intermediate
TIME MANAGEMENT
Beginner
TIME MANAGEMENT
Beginner
MS WORD
Intermediate
MS WORD
Intermediate
Team Management
Expert
Team Management
Expert
Leadership
Expert
Leadership
Expert
ANALYTICAL SKILLS
Intermediate
ANALYTICAL SKILLS
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
ELECTRONIC DATA INTERCHANGE
Intermediate
ELECTRONIC DATA INTERCHANGE
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate
C
Expert
C
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Hiring
Expert
Hiring
Expert
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
CHANNEL MANAGEMENT
Intermediate
CHANNEL MANAGEMENT
Intermediate
CONSTRUCTION MANAGEMENT
Intermediate
CONSTRUCTION MANAGEMENT
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
MARKET INTELLIGENCE
Intermediate
MARKET INTELLIGENCE
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
CAMPAIGN PERFORMANCE ANALYSIS
Intermediate
CAMPAIGN PERFORMANCE ANALYSIS
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
MARKET POSITIONING
Intermediate
MARKET POSITIONING
Intermediate
PRODUCT MARKETING
Intermediate
PRODUCT MARKETING
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate

اللغات

الهندية
متوسط
الانجليزية
متوسط

التدريب و الشهادات

الشهادات
Excellence in Trade Marketing
Feb 2018

الهوايات

  • Watching Football
  • Playing
  • Playing Football
  • Playing Football