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Walaa Hassan, Product Owner @ Business analyst

Walaa Hassan

Product Owner @ Business analyst·TMC

Saudi Arabia

Bachelor's degree, Information Technology

Work experience

Total years of experience: 13 years, 5 months

Product Owner @ Business analyst

August 2025 - Present

TMC

Riyadh, Saudi Arabia

August 2025 - Present

• Contributed to shaping product vision, strategy, and roadmaps in collaboration with senior stakeholders for Saudi
mining platform, ensuring alignment with business objectives and regulatory requirements.
• Led discovery and requirements definition, translating business and user needs into prioritized product backlogs for a
Saudi mining digital products.
• Performed As-Is / To-Be analysis and journey mapping to optimize processes and improve customer and delivery
outcomes.
• Applied Agile and Lean practices, actively supporting sprint planning, backlog refinement, and incremental value
delivery.
• Worked closely with cross-functional teams (engineering, QA, delivery) to ensure solutions met business, technical, and
user expectations.
• Engaged users and stakeholders gather feedback and drive continuous product improvement.
• Supported UAT and release readiness, ensuring quality, compliance, and stakeholder alignment.

Company industry:
Construction & Building
Job role:
Information Technology

Lead Product Manager

September 2024 - January 2026

Africa and Gulf Bank

Khartoum, Sudan

September 2024 - January 2026

• Worked with chief digital officer Set the vision for the digital banking products
• Served as lead product manager for digital banking and payment initiatives, delivering mobile, internet banking, digital
wallet, payment acceptance and agency banking solutions for retail and corporate clients.
• Developed business cases and product strategies by analyzing market trends, gathering customer feedback, and
conducting competitive analysis.
• Developed products road maps and backlogs and manage prioritization and changes.
• Oversee the creation and management of pricing models for each product.
• Selected and monitored and reported a products key performance metrics.
• Supervised and coached the junior product managers.

Company industry:
Banking
Job role:
Marketing and PR

Senior product manager

January 2019 - January 2026

EBS

Khartoum, Sudan

January 2019 - January 2026

• Worked closely with Marketing director and the CEO to drive overall product strategy and roadmap. Build business
cases, including key assumptions, business and product requirements and financial impacts
• Lead and develop product roadmaps for all products in conjunction with the Senior Team
• Performed requirements gathering, analysis and documentation.
• Create and document business solutions and business processes.
• Made a partnership with the biggest two banks that enabled their customers to pay for utilities and instants transfer to
all the banks in the country. this increased the transaction of the payment service by 300% in 6 months and the revenue
with 500%
• Provided customized solutions for more than 10 banks and 20 fintech in one year this led to the increase of transactions
to more 100%.
• Developed payment solution for ride haling and delivery companies enabled their customers to easily and seamlessly
pay for their services.

Company industry:
Banking
Job role:
Marketing and PR

product owner /Project manager Digital banking

September 2024 - August 2025

Africa and gulf bank

Port Sudan, Sudan

September 2024 - August 2025

Company industry:
Banking
Job role:
Banking

Product and PMO head

February 2021 - November 2023

Syber Group

Khartoum, Sudan

February 2021 - November 2023

• I Managed the development and the analysis of the mobile and internet banking system that enable the bank to provide transfer between accounts, statement printing, issue debit card online and account opening and digital onboarding using OCR, NFC, and facial recognition technologies.
• Led the development of mobile wallet application, enabling the customer to create their wallet online, pay for utilities and transfer cash-in and cash-out.
• Supervised the enhancement of syber pay UI / UX revamp and assessed the results of the changes on customers by analyzing the data from different sources.
• Led the development of food delivery service by integration with a restaurant aggregator enabling the customer to order from their mobile phone from more than 30 restaurants.
• I Developed a solution that allowed customers to issue both virtual and physical Visa cards through their mobile phones. This solution increased the customer base by 15%.
• Worked closely development, UI /UX designers QA, compliance, and security teams to identify products features and
priorities.
• I Identified new business cases and analyzed requirement, created user stories and developed comprehensive BRDs.
• I Developed backlogs and managed the prioritization and changes using agile practices.
• Conducting regular testing, evaluation, and troubleshooting of the software product in all stages of development.
• Provided innovative solutions and features to the customers by continuously studying the market and being up to date to the latest digital financial technologies and industry trends.
• Set and tracked product launch metrics and KPIs.

Company industry:
Software Development
Job role:
Management

Senior Product manager

February 2021 - November 2023

Syber Pay

Khartoum, Sudan

February 2021 - November 2023

• Developed business cases and product strategies by analyzing market trends, gathering customer feedback, and
conducting competitive analysis.
• Worked closely technology, QA, customer support, finance and security teams to identify products features and
priorities.
• Developed products road maps and backlogs and manage the prioritization and changes.
• Oversee the creation and management of pricing models for each product.
• Provided innovative solutions and features to the customers by continuously studying the market and being up to date
to the latest technologies and industry trends.
• Selected and monitored and reported a products key performance metrics.
• Lead and mentored product teams .
• Managed the development of the mobile and internet banking solution that enabled the bank to offer online account
opening and digital onboarding using OCR, NFC, and facial recognition technologies.
• I Led the development of SyberPay mobile application wallet system enabling the customer to create their wallet online,
pay for utilities and transfer cash-in and cash-out.
• I led the development of a business mobile and web applications that enabled the merchant to accept payments
through QR codes both dynamic and static, payment links, create manage invoices, and manage their activities through
a dashboard.

Company industry:
IT Services
Job role:
Marketing and PR

senior product manager

January 2019 - February 2021

EBS

Khartoum, Sudan

January 2019 - February 2021

• Created a cross-bank instant transfer solution that allowed bank customers to transfer money instantly to anyone in any bank in the country. This boosted the payment services transaction volume by 300% and revenue by 500% in six months.
• Successfully managed National Government Payment project that enabled the ministry of finance to enable the citizen to pay government fees via multiple online channels including POS, ATM, mobile and applications.
• Led the analysis and build the requirements and solution for SMS channel payment solution that enabled the bank to provide utility payment service to their customers
• Worked with the CPO in setting the products vision.
• Set the products strategies and roadmaps.
• Led the gathering of business requirements and reviewed the BRDs
• Provide hands-on leadership and direction to a team of Product
• Provides support to sales and customer facing teams with communication and training on product functionality and planned enhancements.
• Performed UAT to insure the product quality.

Company industry:
Banking

Senior project Manager

January 2018 - December 2018

EBS

Khartoum, Sudan

January 2018 - December 2018

• Supervised the management of the National Mobile Payment switch project that enabled the bank mobile network
operator and the fintech to provide interoperable wallet system.500, 000$ budget
• Managed priorities and shared resources between projects
• Developed a detailed project plan that covers the scope, resources, timeline, communication strategy, testing, and
maintenance of the software product.
• Manag3ee the project budget and schedule and minimizing deviations from the estimated time and costs.
• Successfully managed National Government Payment project that enabled the ministry of finance to enable the
citizen to pay government fees online through POS, ATM, mobile and applications

Company industry:
Banking

Project manager

January 2013 - December 2017

EBS

Khartoum, Sudan

January 2013 - December 2017

• Successfully Managed Merchant Open API project for payment acceptance services that Provides set of Payment APIs
for Merchants services, used by above 50 payment service providers
• Successfully Managed Consumer APIs projects: Provides set of Open payment and banking APIs for End customers
service enabling them to do mobile payment and transfer .used by above 15 banks and 50 payment service providers
• Developed project plan: working with different teams to Develop WBS, time, communication, cost, and risk
management plans.
• followed the plan progress, reported the plan progress and Manage the plan changes.

Company industry:
Banking

Education

University Of Khartoum

October 2012

October 2012

Bachelor's degree, Information Technology

Sudan

GPA (point): 3 out of 4

GPA (point): 3 out of 4

Skills

Information Technology
Expert
Information Technology
Expert
Financial Technology
Expert
Financial Technology
Expert
Internet Banking
Expert
Internet Banking
Expert
Product Management
Expert
Product Management
Expert
Business Analysis
Expert
Business Analysis
Expert
Project Management
Expert
Project Management
Expert
Microsoft Excel
Intermediate
Microsoft Excel
Intermediate
PMP
Expert
PMP
Expert
PRINIC2
Expert
PRINIC2
Expert
Strategy
Expert
Strategy
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
APPLICATION PROGRAMMING INTERFACE (API)
Expert
APPLICATION PROGRAMMING INTERFACE (API)
Expert
SERVICE PROVIDER
Expert
SERVICE PROVIDER
Expert
PAYMENT SERVICE PROVIDER
Expert
PAYMENT SERVICE PROVIDER
Expert
BACKLOGS
Expert
BACKLOGS
Expert
BUSINESS REQUIREMENTS
Expert
BUSINESS REQUIREMENTS
Expert
FACIAL RECOGNITION
Expert
FACIAL RECOGNITION
Expert
INTEGRATION
Expert
INTEGRATION
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Microsoft Project
Expert
Microsoft Project
Expert
Jira
Expert
Jira
Expert
Product development
Expert
Product development
Expert
product design
Beginner
product design
Beginner
Fintech
Expert
Fintech
Expert
Google analytics
Intermediate
Google analytics
Intermediate
Problem Solving
Expert
Problem Solving
Expert
Web development
Beginner
Web development
Beginner
Business analysis
Expert
Business analysis
Expert
AGILE METHODOLOGY
Intermediate
AGILE METHODOLOGY
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BUSINESS OBJECTIVES
Intermediate
BUSINESS OBJECTIVES
Intermediate
COLLABORATION
Intermediate
COLLABORATION
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
LEAN MANUFACTURING
Intermediate
LEAN MANUFACTURING
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT ROADMAPS
Intermediate
PRODUCT ROADMAPS
Intermediate
REQUIREMENTS MANAGEMENT
Intermediate
REQUIREMENTS MANAGEMENT
Intermediate
USER JOURNEY MAPPING
Intermediate
USER JOURNEY MAPPING
Intermediate

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Certificate in digital money
ITIL
Sep 2016
PRINCE2
Mar 2016
PMP
Apr 2019 - Dec 2020
Show credentials

Hobbies and interests

Reading