Walaa Nahas, Economic development consultant

Walaa Nahas

Economic development consultant

Freelancer

Location
Saudi Arabia
Education
Master's degree, Master of Business Administration (Marketing) degree
Experience
22 years, 6 Months

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Work Experience

Total years of experience :22 years, 6 Months

Economic development consultant at Freelancer
  • Saudi Arabia - Jeddah
  • My current job since January 2015

♣ Serve the comprehensive needs of businesses in the full range of the business cycle .
♣ Work with clients on strategy, planning and problem solving, and helps clients develop business skills and knowledge. These topics range from designing a business model or marketing plan, to determining which marketing techniques to use and how to use them.
♣ Help clients learn how to plan and implement projects, give advice, teaches skills, and brainstorms with the client to produce practical results and enhance strategic .

Group marketing director at Alborg Laboratories
  • Saudi Arabia - Jeddah
  • April 2017 to December 2017

♣ Establish marketing department organizational structure
♣ Develop and implement marketing strategy for new and current products across all markets / channels
♣ Oversee planning, development and implementation of marketing strategy across the full marketing mix and set KPI’s for marketing activities across the business
♣ Establish a research and development role that Provide market research analysis, consumer habits and practices and implement changes
♣ Develop strategies to attract new players for all services (BtoB and BtoC )
♣ Enhance medical practice image through community outreach efforts
♣ Assess new marketing opportunities for generating business
♣ Oversee CRM activities and loyalty program

Presenter of " sayidaty in business " program at Rotana khalejiatv
  • Saudi Arabia - Jeddah
  • September 2015 to June 2016

Economic episodes on Rotana khalejiatv targeting Saudi businesses to discuss, highlight current obstacles and propose solutions

Senior Manager - Product Development and Marketing at Bupa
  • Saudi Arabia - Jeddah
  • October 2014 to April 2016

▪ Establish, lead and optimize the “Family Product Portfolio” through creating and designing superior Products. Creating innovative product propositions & product offering, leveraging opportunities to gain competitive advantages in the market.
▪ Responsible for “Family Products” dynamics and cross functional creation, idea generation & research, holistic planning, market exploitation, post launch assessment and contingency plan development.
▪ Responsible for developing a marketing plan to identify specific marketing tactics to spread awareness and Generate leads .

Assistant Brand Manager at procter & gamble (p&g)
  • Saudi Arabia - Jeddah
  • August 2010 to September 2014

▪ Leading the Brand’s Strategic choices and vision, product and commercial innovation, and marketing elements across all Media while collaborating with multi - function teams and agency partners
▪ Responsible for developing a marketing plan to identify specific marketing tactics to build on consumer, shopper and customer insights to deliver overall business objectives and strategies .
▪ Act as the owner of the brand's equity and responsible for maintaining and building its strength in consumers' minds through advertising, media, and many other marketing vehicles.
▪ Manage all Brand’s initiatives in Arabian Peninsula ( Saudi Arabia, United Arab Emirates, Bahrain, Kuwait, Oman, Qatar)
▪ Expose to many brands and situations to people both from within the company and from top external agencies in different markets, even regions .
▪ Handle reading analysis & business planning .

Manager, Small Business Program at NCB Bank
  • Saudi Arabia
  • May 2007 to July 2010

fulfill all CSRD programs requirements, and insure NCB has the best value services from the outsource parties.
Explore, create, design, implement, administer and support the Department’s programs all over the Kingdom .
Ensure that all programs conducted on time within procedures, regulations and budget.
Handling all SDC ( Sponsorships and Donations Committee ) requests in align with PR and Marketing Departments
Coordinates with the PR department, marketing & events department .
Participating as a speaker in a lot of workshops, conferences and events national and international wise related to Corporate Social Responsibility or Small Business .
handling extra activities such as managing events, programs' study, Department's booklets

Supervisor-Female Customer Care at Mobily
  • Saudi Arabia - Jeddah
  • February 2005 to April 2007

 Management of telecommunication functions with emphasis on Prepaid and Postpaid Mobily packages
 Overseeing the implementation and support of telecommunication customer service
 Identifying opportunities for greater efficiencies through process improvement, systems integrations and assisting in implementing these solutions
 Maintaining day to day functions of the Call Center and customer service
 Conducting quality control techniques to ensure high level of customer service
 Receiving inbound and making outbound calls to customer requiring escalated customer service
 Coach, counsel and provide appropriate direction to a greater input of agents services .
 Conducting 360 degrees evaluation of employees’ performance
 Designing career paths and training of each and every employee
 Assess design, facilitate, and develop training programs.
 Overseeing the attendance and training of employees
 Work closely with human resources manager to determine hiring needs, trends, and recruiting strategies.
 Handle all female activities related to the company’s Human Resources systems as well as policies and procedures according to the company’s internal regulation. This includes Organization Structure, Job Description., Recruitment, Performance Appraisal System, Human Resources Information System & Database
 Coordinates with the PR department, marketing & events department and Sales department.

Computer Instructor & Trainer at AlKhaleej Training & Education
  • Saudi Arabia - Jeddah
  • November 2001 to January 2005

 Supervising and developing the Academy curriculum to ensure comprehensive instruction and training
 Teaching Office skills and assisting students in obtaining employment
 Exceeding deadlines and managing numerous project simultaneously
 Directing and managing projects from concept through delivery
 Observing and evaluating instructor performance through a student survey form as well as class supervision
 Assist in the marketing of offered courses

Education

Master's degree, Master of Business Administration (Marketing) degree
  • at University of Leicester
  • December 2011
Bachelor's degree, Computer Science
  • at King Abdul Aziz University
  • October 2001

Specialties & Skills

Small Business
Administration
Science
Outbound
Negotiation
CRM systems
Microsoft Office software & the Internet- Expert.
Skilled at developing long term relationships with clients, generating loyalty
IT Skills- MS-Office, Computer Hardware
Team Building, Leadership, Negotiation, Logistics, Analytical Thinking & Creative Problem Solving

Languages

English
Expert
Arabic
Expert

Memberships

Saudi Management Association
  • Active member
  • April 2006
Arabian Society for Human Resource Management
  • Active member
  • May 2006
Jeddah Young Business Committee
  • Active member
  • January 2009