Marketing Executive
PizzaExpress UAE
Total years of experience :12 years, 5 Months
• Conduct continuous market studies measuring consumer behavior, market trends, competitors’ situation and recommend tactics to maintain profitable sales in the market.
• Responsible for implementation of marketing activities and strategies for development of existing products and new product launch.
• Exploring new market opportunities for the brand.
• Aids in setting the marketing budget.
• Plan and implement promotional activities based on consumer needs and market studies.
• Manage production of marketing / promotional material.
• Manage social media accounts in collaboration with the regional social network developer.
• Interact effectively with other departments (operation, training, finance...) to support marketing objectives.
• Prepare and format quarterly, monthly, weekly sales reports using data gathering techniques and established tracking standards.
• Analyze the sales reports continuously and take appropriate actions to meet the target.
• Collaborate in organizing events and store openings.
• Plan and develop yearly Marketing Calendar and ensure execution: in line with the regional calendar and the local business objectives.
• Obtain, share and apply competitive knowledge, industry news and all recent marketing / product innovation trends for further brand development.
• Ensure brand identity is maintained in any brand communication across the market.
• Liaising with media, printers and publishers as required and managing the production of the marketing materials.
• Devising and developing promotional activities.
• Assist in conducting market researches.
• Design Questionnaires for new products’ introduction.
• Source advertising opportunities and placing adverts in the press, radio and TV as appropriate.
• Collect data and ensure delivering of all requested reports to support marketing function.
• Supporting stores with LSM proposals and marketing materials.
• Supervise and carryout if necessary LSM activities.
• Manage social network channels with direct communication with customers.
• Handle and develop customer’s complaints and rewards programs.
• Understand and use marketing material production processes.
• Develop marketing materials plan and ensure that all materials effectively used.
• Manage inventory of marketing materials and ensure all are up to date.
• Coordinate in the management of marketing material budget.
• Manage budgets within specified company guidelines and procedures.
• Prepare and format reports using data gathering techniques and established tracking standards.
• Track and measure the effectiveness of marketing materials.
• Teach, train and coach staff on effective use of marketing materials, new material release and where appropriate measurement.
• Understand and use communication theory, demographic, psychographic data and the psychology of buying.
• Knowing our target market and use the appropriate marketing tools to motivate them to buy.
• Understanding of Domino’s Pizza business, marketing materials and business jargon, the unique points of difference and Domino’s products /services.
• Measurement of the return on investment (ROI): marketing materials, product / services modification(s) using measurement documentation procedures.
Professional Certificate in Marketing in the following courses: - Principles of Marketing. - Consumer Behavior. - Business Economics. - Market Research. - Strategic Marketing. - Business Communication. - Strategic Customer Services. - Direct Marketing. - Business Simulation. - Managing People. - Integrated Marketing Communication. - International Marketing.