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waleed elsohagy, Brand Manager

waleed elsohagy

Brand Manager·SAID BAWAZIR TOOTHPASTE & SWEETENER FACTORY

Saudi Arabia

High school or equivalent,

Work experience

Total years of experience: 13 years, 5 months

Brand Manager

January 2015 - Present

SAID BAWAZIR TOOTHPASTE & SWEETENER FACTORY

January 2015 - Present

In charge of achievement of volume, profit and in-market execution targets for local sales.
• Responsible for the monthly follow-thru of the annual business plan.
• Set the annual forecast and the quarterly rolling forecast for each period.
• Developed innovative marketing campaigns based on key objectives.
• Business opportunities, finding the right distributors and negotiate with them in order to have a win-win deal.
• Coordinate internally with different department in order to insure satisfaction delivery to the consumers.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Managing over 20+ branch all over Saudi Arabia.
• Monitor and analyze product landscape using retail audit data to provide accurate forecast planning and consumer
insights.
- 2 -
Achievements:
• Re-launch our brands (STEVIANA) with new strategy included all aspects of 4Cs which lead to uplift the brand to be
a brand leader within 3 years in KSA.
• Suggest & implement new SKUs of STEVIANA brand.
• Re-pricing (by increasing) our products to be suitable with the market prices and decreasing MG for some KA
customers.
• Achieved 90% Forecast Accuracy (FA) of annual forecast, and 95% of quarterly rolling forecast.
• Participate in many exhibitions (domestic and external).
• From 2015 till 2022 the total volume growth was around 400% and the net profit increment was more than 600%.

Company industry:
Manufacturing
Job role:
Marketing and PR

Area Sales Manager

December 2013 - January 2015

December 2013 - January 2015

Work with all personnel and outside contacts to satisfy clients and achieve company goals.
• Developed and implemented company’s annual and quarterly goals and forecasted future needs.
• Improved sales activities and performed close out for all sales.
• Provide guidance to the Direct sales team and improve overall direct sales department performance.
• Instruct, train, mentor and manage direct reports and other inside sales resources as assigned.
• Ensured optimal relationship management with help of sales management system.
• Managed sales of products and developed strategic marketing techniques to increase sales volume.

Job role:
Sales

Supervisor

January 2013 - December 2013

January 2013 - December 2013

Coordinated and managed sales team to ensure that the company’s revenue goals were always met.
* Identified and communicated with potential and trained new sales personnel
* Reviewed and analyzed market trends and recruited and trained new sales personnel
* Produced detailed reports and pro - actively participated in weekly team meetings with executives.
* Identifying Opportunities for Improvement and Growth to sales agent.
* Recognized as a top achieving employee for increasing sales by 120% within 1 year.
Telecom Egypt. (EGYPT )
Call center sales agent for 2 years,

Job role:
Engineering

Education

January 2008

January 2008

High school or equivalent,

courses: Graduated from Modern Academy Information System grade

Skills

Microsoft Office
Expert
Microsoft Office
Expert
Rational Team Concert
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Rational Team Concert
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Rational Portfolio Manager
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Rational Portfolio Manager
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BUSINESS PLANS
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BUSINESS PLANS
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CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DELIVERY
Expert
DELIVERY
Expert
DIRECT MARKETING
Expert
DIRECT MARKETING
Expert
EXHIBITIONS
Expert
EXHIBITIONS
Expert
INSIDE SALES
Expert
INSIDE SALES
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
MENTORING
Expert
MENTORING
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Rational Team Concert
Expert
Rational Team Concert
Expert
Rational Portfolio Manager
Expert
Rational Portfolio Manager
Expert