Product Group Manager
Almarai
Total years of experience :23 years, 11 Months
Managing 1 billion SAR Almarai UHT milk portfolio in KSA & Gulf.
Managing 400 million EGP branded dairy business serving A, B, C1 and C2, D, E consumers. Involved in the company forecasting and budgeting accountable for determining the market size and potential opportunities for growth and the marketing investment required to gain market share. Lead new initiatives and new product development with cross- functional teams. Lead the brand team on packaging revamp and new packaging design projects. Lead the briefing process for external agencies, research or advertising. Lead product blind test vs. competition to ensure the delivery of consistent product quality. Develop the annual marketing plan for Arab Dairy brands to assure the delivery of the business objectives. Managing AD brands and key SKU’s profitability to assure the delivery of healthy profit margins. Accountable for new products pricing decisions and existent products pricing increase. Lead the Brand team and marketing service team in managing the execution of the marketing plan. Coach the brand team and guide them in achieving their objectives, and meet their KPI's. Ensure that the Brands positioning is established and clearly delivered to the target consumers. Assure best utilization of the marketing budget. Keeping close eye on maximizing the marketing activities ROI. Initiate and manage new product development and approve their launch plans. Lead ATL projects and hiring and managing new agencies. Lead the marketing projects evaluation and reporting to the top management. Lead the monthly retail audit analysis to keep ongoing status update on sales, share and distribution. Work closely with top management and cross- functional business teams to support the delivery of the business objectives.
Reporting to the commercial director responsible for planning and implementing ATL & BTL activities with the advertising agencies.
Planning and following up the implementations of the media campaigns and assess the impact of media campaigns on elements related to revenue and market share.
Briefing and Following up all the qualitative & quantitative marketing research projects executed through agencies.
Gathering continuous intelligence on the product's performance, competitor's actions, sales & distributor's attitudes and challenges and opportunities through weekly market visits.
Working closely with Advertising agencies in developing creative concepts for Menatel new TVC's, radio, Press Ads and POS materials.
Handling the media planning and booking activities for Press, TV, Radio and other advertising mediums.
Marketing Audit over product performance on continuous basis.
Responsible for monitoring and reporting the Menatel pay phone revenue status and provide recommendations to aid the PPP’s daily revenue.
Accountable for Menatel cards market share and Telephone cards numeric and weighted distribution
Manage and drive a collect call project and assure that the project revenues are achieved
Reporting to the MD Responsible for planning, designing and executing all marketing programs for makeup and personal care product line
Continuous understanding for consumers tastes, preferences etc, through continuous market visits to distribution channels.
Responsible of launching new colors and products within the product line to match the season fashion direction.
Responsible for developing all the needed sales support materials and develop the sales story with the sales team
Work closely with sales team to assure good channels management and product visibility.
Accountable for achieving the product line sales and profit target
Assist the Marketing Manager in all the aspects related to the Agency sales and marketing
liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers and partner organizations
Responsible of creating and updating the agency marketing materials and expanding the company clients' base.
Managing the clients events and assure that all the clients requirements fulfilled in proper manner
Competitors' services monitoring and analysis and reporting to the MD.
Prepare and execute all the company Branding materials and giveaways and sales support materials.
Established advertising network between E-dar.com and A, B class Realtors to Generate revenue.
Responsible for writing Edar’s Magazine editorials and real estate ads.
Responsible for the Exhibitions and events preparations and execution participated by e- dar
Responsible for all the logistic operations for an MBA program (Administration, Marketing, Customer Satisfaction)