National Trade Marketing Manager
Samsung
Total years of experience :19 years, 6 Months
o Driving the innovations agenda with trade and assure proper implementation plans
o Preparing and managing the trade promotions for better ROI and turnover.
o Negotiating the annual contracts with Key points of sales
o Ensuring that the business agreements are executed by the customers in the stores through efficient reports and frequent market visits between the regions.
o Product launching planning & execution at retail universe
o Designs, Develop & Evaluate new promotions & contests programs/solutions
o Ensuring to have multi-cultural and comfortable work environment
o Collaborating cross function teams to support brands, regional sales managers, customer development promoters teams and field force teams in delivering on their volume, share visibility, physical availability and profit objectives
o To develop marketing plan, co-ordination & execution of marketing plans
o Manage overall product positioning, pricing & promotions
o Responsible for marketing and product management for the product assigned
o Responsible for targets setting, overall direction and profitability of product.
o To plan, develop and execute tactical promotion to meet sales and profit targets
o Conduct market research activities and periodic product training to the relevant parties
o Managing overall stock aging status for product assigned
o Product line-up study and comparison analysis with competition
o Maintain Key Product Management Tools: Roadmap, Specification, Competitor Feature Comparison analysis, Price Positioning Matrix, Display Guideline, SDA Channel breakdown.
o Model selection and Product Strategy
o Price positioning study and recommend pricing
o Collect the market feedback on the running and new launched products to ensure an on-time reaction.
o Maintain PSI for assigned product category, at a category level
o Setup and execution of a full Product training program for all involved parties of the channel
o Set up short term and long term training schedule
o Carry out daily / weekly training schedule
o Market research studies for the product categories
o Market Sensing: Analysis of Sell Out, Sell Through data to determine pricing and sales strategies.
o Develop expert knowledge of product category and become specialist within organization for said product segment and industry.
o Marketing Activities and Reporting
o Recommend the measures to enhance the quality of Product display and increase market visibility
o Full involvement with developing and implementing the correct catalogues and POS material in cooperation with the marketing manager
o Development of Product Catalogues for all the product categories with the help of dedicated product websites and HQ.
o Regular uploads on dedicated websites
o Arrange and coordinate product launches
o Handling New Channels (Ecommerce - Shop In Shop - Buy Back - Trade In channel & partners)
o Leading Retail Operation, Retail Sales, Retail Marketing assistant managers
o Deploy sell-through initiatives in the channel through relationships with managed retailers and local channel including operators’ outlets, business partners & Ecommerce
o Drive all activities related to the retail - new channels, from partner selection, joint business planning, store roll out, sales & marketing planning, training and merchandizing
As part of the Vodafone Egypt team I work as a first line of Consumer Sale & Marketing departments and apply its strategic outsourced partners with full accountability for the overall supply, Sales, management and commercial relationship and service level delivery. Moreover, work the New Initiative team and partner to develop a ideas of continuous improvement and development of a strong working relationship to deliver the Vodafone products and services to our customers by direct connection with applying Vodafone Egypt strategy
•Commercial control over all partner expenditures including in the invoicing process
•Contribute to the ongoing review process of partner contractual terms and conditions
•Purchasing and invoices reviews/signoffs
• Actively participate in reviews of the Risk and Reward element of contract to ensure effectiveness in delivering key operational measures
• Full responsibility for the volume allocation of VF Line demand in Egypt and total teams of Egypt in all and short term planning, scheduling and intraday management with Outsourced operations control teams
• Business Development:-
o Create New Ideas to reach Vodafone goals
o Develop the running business to increase revenue and decrease cost
o Open new markets and co-operate with new partners
• Management:-
o Manage Team with (4 area managers, 100 supervisor, 500 sales rep)
o Select suppliers to operate the Channels operation / Giveaways orders and supply chain
o Monthly coverage plan for all the teams to achieve better sales results
o Resolve the operational problems of teams on daily, monthly and quarterly basis
o Monitor and seize competition activities in Trade
• Operation:-
o Find new initiatives to develop operation in Trade and to develop Vodafone Alternative activities
• Reporting:-
o Weekly - Monthly sales
o Weekly giveaways stock - Supply
o Monthly agents performance
• Financial:-
o P&L
o Manage channel budget
o Quarterly payout report
Lead a team of 3-5 Sales Executives managing and providing ideas and sales techniques for Vodafone Sales team and giving recommendations to assist in the decision making process, as well as detecting/highlighting issues that may impact the business causing revenue loss. Responsibilities include Research, define and deliver new sales product concepts for Vodafone handsets .
o Evaluate and analyze the financial impact of new and existing Handsets.
o Responsible for product development from inception to market Implementation.
o Planning, launch and operation of handsets in the target markets / region.
o Supports VF to be ready to launch the products, pre-requisites are in place.
o Responsible for taking initial product concept, establishing requirements and working with enterprise, Partners /Dealers, Supply Chain and local
o Operating companies/agents to ensure Product meets requirements of Roadmap and is launched successfully (with appropriate levels of support) within each market.
o Communicate with VF and Dealers (both by phone and visits), utilizing project management support where necessary to prepare regular feedback.
o Utilize VF resources where possible to build a nation-wide product development team.
o Make plans for Vans and Road shows all over Egypt.
o Monitoring sales of lines and handsets on Vans and road shows, and giveaways
o Make new initiates to increase profit sales.
Act as a front line interface with dealers inquiries, sales, commissions and operational needs in Damietta region Egypt . The main purpose is to facilitate and provide high level of customer service to the satisfaction of our dealers and to gain them more profit and sales as so as meet department and Vodafone goals.
O Managing all dealers’ duties and satisfactions to meet the company targets.
O Handel and solving my customers unmet needs.
o Support Vodafone with the suitable reports about the market to demonstrate superiority over the competition.
o Make frequent training to the dealers and agents to enhance the Vodafone product knowledge which leads achieving the company quota.
o Responsible for branding superiority: Guarantee the image availability and visibility of Vodafone branding.
o Cooperation with other departments to achieve the company’s objectives.
o Manage the dealer stores in terms of quality, product and implement full devotion
o Involve in day to day operations of our dealer stores
o Make sure that all stores in my zone are fully equipped and have no difficulties.
o Daily visits to the dealer stores.
o Make sure stock availability, POS, and marketing materials are available and updated in the stores.
o Resolve any internal or external problems with dealers.
Work as Sales man responsible for hot area to sell whole and retail sales
o Managing the distribution team for several territories in Cairo.
o Planning, Making and Follow up the sales process at the distribution channels
o Motivate the dealers towards selling Siemens products while benefiting.
o Distributing the POS material to all dealers’ outlets and to make sure that the POS are hanged in the right places.
o Managing all mega deals with Trade Key Accounts
Train The Trainer
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Value Based Organization
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