Walid Afifi

Senior Sales Manager at Sandoz

• Saudi Arabia - Jeddah
• My current job since April 2002

• To meet or exceed sales targets (e.g. units, value, market share, ) and grow these parameters within agreed budgets and timescales - through effective leadership of sales team.
• To precisely execute the sales strategy reflected in relevant customer segmentation (HCP) and specific targeting per segment, with focus on defined value proposition.
• To conduct meaningful analysis of all current reporting dashboards and reports to shape activities to increase productivity.
• To achieve agreed contact, coverage and frequency targets through face to face and meetings and manage delivery of customer centric activities with all primary and secondary care customers - within operating budget.
• To manage and ensure operating expenses are within agreed budgets through effective monitoring and reporting systems
• To recruit, retain, motivate, coach and develop associates, in accordance to their potential and developmental needs -working in conjunction and support from sales training and HR departments.
• To ensure outstanding personal and team knowledge, and understanding of Sandoz priority products, technical information, product strategy, positioning, key messages and programs.
• To implement with excellence the sales and marketing campaigns adhering at all times to the relevant Codes of Practice/regulations.
• To ensure effective communication; this reflects leadership, focus, direction and motivation of the sales team.
• To develop and monitor an integrated operational plan which achieves business goals for the area.
• To provide timely reports and updates to Senior Management on performance, market and competitive intelligence and team members.
• To ensure timely team utilization of CRM and its related functionalities as to maintain customer data, report call and improve productivity.