CEO
Arabian group for investment
مجموع سنوات الخبرة :28 years, 6 أشهر
• Creating, communicating, and implementing the group's vision, mission, and overall direction
• Leading the developments and implementation of the overall group's strategy
• Formulating and implementing the strategic plan that guides the direction of the group business
• Overseeing the complete operation of whole the group in accordance with the direction established in the strategic plans
• Evaluating the success of the group in reaching its goals through out the performance of each company and departments
• managing the whole opportunities of the whole group for enhancing shareholder value
The Arabian Group of Investments is a leading real estate holding group working in the Egyptian real estate market since 1984 and has many projects within the commercial sector, industrial sector and in the agricultural sector through many subsidiaries companies as follow:
- Arabian company for development
- Arabian company for real estate investment.
- Arabian company for development& real estate investment.
Heading one of the most reputable
real estate investment and development
- property management companies in KSA and gulf region
Main roles
A-Business maintenance:
Supervise and Maintain the current business profile,
Devising policies, designing programs for key management functions and working to increase the ROI.
manipulate the development plan for each project to Increasing the market value of the company
B-Business Development:
-Plan and studding the visibility of the new Developments and new business opportunities
-Developing a new investment areas & projects
B D Planning for the new investment and projects and following the executing plans
Give recommendations of the investment decision
Management tools:
By following the P&L management style, the ROI style, MBO managing by objectives for all the staff by sitting the KPI, Allowed to achieve all business targets which gives a good position in the market by Increase the economic value of the company projects more than 45% within 3 years
Responsibilities: follow with each dept. head to achieve the company targets
Providing expert advice and consultation services to decision makers at all levels of the organization on issues that have Marketing impact through out the planning process, achieving the planned marketing targets
• Devising policies, designing programs for key marketing functions including branding, marketing research, coordinating, media and advertising functions, exhibition & events management and projects management.
• Evaluating and measuring the effectiveness of marketing function on our brands
• Responsibility: Planning, managing and maintaining the branding process
• international brands (ALMUTTAHED and Le meridian towers)
• Create new marketing system and department.
• Create new corporate identity & brand with a reputable hospitality and real estate market position
• Setting yearly marketing plan and complete (marketing mix strategies) contain new product lunching plan
• Setting job description and job requirements with HR Dept.
• Creating marketing manual contain all the marketing activities and training material
• Developed all the above, within and below the line activity with reputable world class advertising and marketing agencies
• Setting the marketing policies and promotional programs
• Recruit new staff.
• Train the marketing team within a long term development plan.
• Applying the concept of ROI in marketing
• SWOT analysis for each product and also product planning.
• Setting integrated marketing reporting system with the KPI (key performance indicator) for each function.
• Empowering the sales through a comprehensive marketing programs based on marketing research and promotional mix
Added value:
- Appling a scientific base marketing activities
- Working with international high caliber business as Arthur Anderson as our strategic planner to organize and planning whole the company structure
- Dealing with reputable AD agency Grey world wide for branding, media and Art work
Responsible for planning and achieving the planned marketing targets and applying a lot of marketing activities through research team, advertising and promotion team, marketing projects team, branding team and event & exhibition team
• Achievements:
• Create new marketing system and department.
• Create new corporate identity & brand with a reputable real estate market position as a real estate market leading company.
• Creation of the new projects brands and complete identity for each project
• Setting yearly marketing plan and complete (marketing mix strategies) contain new product lunch plan and re lunch plan for the old products.
• Setting job description and job requirements with HR Dept.
• Creating marketing manual contain all the marketing activities and training material, area responsibility and individual targets.
• Developed all the above and below the line activity with reputable world class advertising and marketing agencies
• Setting the marketing policies and promotional programs
• Recruit new staff.
• Train the marketing team within a long term development plan.
• SWOT analysis for each product and also product planning.
• Setting integrated sales and marketing reporting system with the KPI (key performance indicator) for each function.
• Setting the ISO procedures for marketing with the quality control department
• Empowering the sales through a comprehensive marketing programs based on marketing research and promotional mix
• Demographic analysis for Saudi and complete customer, competitors studies either in house or out sourcing with reputable marketing research houses
Added value:
- Appling scientific base marketing activities
- Working with international high caliber marketing and real estate consultancy
Cluttons have more than 300 years experience
- Dealing with No 1 project manager all over the world Turner constriction
- cooperate & share with KPMG for the Long term planning process
Responsible for both marketing and sales team (old and new staff)
To achieve determined sales and marketing target.
• Achievements:
• Create marketing & sales department.
• Setting marketing and sales plan and strategies (pricing, promotion) contain new product lunch plan and re lunch plan for the center corporate brand and current services.
• Setting job discretion and job requirements with the assistance of HR Dept.
• Creating sales manual contain all the sales tools and training material, area responsibility, and individual targets.
• Recruit new staff.
• Train both marketing and sales team within a long term development plan.
• SWOT analysis for each service and also product planning.
• Setting integrated sales and marketing reporting system with the KPI (key performance indicator) for each function.
• Developing the sales numbers 25% as targeted and developed the market share of the center (medical field in Riyadh is v. competitive market).
• Demographic analysis for Saudi
Added value:
Learn how to initiate an integrated marketing and sales system, marketing planning and executing the plan within v challenging atmosphere and limited budget dealing with advertising agencies.
- Selling and promoting high standard health care services In the field of ophthalmology through lunch of the new 3 hospitals in Egypt
- plan and supervise all the sales activities of 22 branches through branch managers.
• Achievements:
Hospitals work:
• Sharing the lunch stage of the new 3 ophthalmic hospital and setting the sales system, hire and train sales staff and setting a long term development plan with the Group training manager
• Creating sales manual contain all the sales tools and training material, area responsibility, and individual targets.
Optical work:
• Create sales department and updated the current sales system and changing from point of sale system into oracle management system.
•Setting the sales plan and strategies
•Sharing with the marketing dept. in the (pricing, promotion, product, place) strategies through an integrated sales reporting system to get customer feed back
•Setting the after sales services and guarantee polices.
•Sharing to choose the new branches location.
•Sales manual contain all the sales plan for each sales man and branch profile
•Product selection from the manufactories by attending the international optical show according a lot of studies, most updated fashion lines and customer feed back. Within the calculated inventory quantity according many uncontrollable factors like customer preferable, usage, color, price segmentation and brand.
• Sharing in the pricing, product strategies of the new products within a lot of variables factors.
•Setting job discretion and job requirements with the assistance of HR Dept.
•Feature benefits matrix and analyze each product.
•Setting integrated sales reporting system.
•Developing the relation between the company and referral doctors to increase their referrals.
Added value:
- share in the lunch stage of new service oriented business
- Manage 2 different sales channel (out door sales team in the hospitals) and chain business (optical branches)
Job Responsibilities:
- supervising a wide number of sales reps whose Selling and promoting high standard health care services In the field of general medicine through lunch of the new American hospital providing world class healthcare in Egypt
- plan and supervise the sales activities for assigned geographical area.
• Achievements:
• Sharing the lunch stage of the new American hospital and sharing setting the sales system, hire and train sales staff.
• Supervising the sales team and directing them execute their sales plan.
• Attending a lot of exhibition and medical conferences promoting the new hospital (new concept in Egypt)
• Achieve hospital targets (qualitative and quantitative).
• Geographical area distribution
• Sharing Setting the sales plan and strategies
• Sharing the patient relation dept. to guarantee the offered services quality.
• Sharing Setting integrated sales system including the incentive scheme.
Added value:
- For the 2nd time share the lunch stage of new service business
- Working within highly organized American culture organization supervise number of different cultural and educational sales team (pharmacist, physicians and veterinaries) as an out door sales team covering the sales all over Egypt and the Arab world.
• Work within international work environment
• Selling and promoting vital service like health care
Job Responsibilities:
- Selling and promoting high tech Biomedical & scientific Equipment within assigned geographical area and within sales targets.
• Achievements:
• Sharing the lunch stage of the new the new company getting an exclusive representative
• Developing Owen area and achieve sales targets
• Attending a lot of exhibition and medical conferences promoting the unique products
• Sharing Setting the sales plan and strategies
• Train and orient the customer with his new product.
Added value:
- For the first time share the lunch stage of new company
- Working as sales under pressure
- Appling unique sales and marketing technique in a closed and confidential market
- Learn sales and marketing basics
- Learn how to deal with the customer, competitors and many ways of collecting information and data
- Learn how to work within the budding system and Quotation design
- Learn how to manage agencies business and achieve the targets with a v sophisticated scientific products
- Learn correspondences skills in both Arabic and English
- Many challenge as a sales and marketing rep has no scientific background
- Work within international work environment
- Selling and promoting vital expensive products like health care product.
studied marketing management for 2 years
accounting section studding for 4 years
