Marketing Specialist
ASTRA POLYMERS
Total years of experience :13 years, 3 Months
Reporting to manager sales & marketing.
Handling overall marketing & promotional budget.
Planning, analysing and short listing exhibitions & conferences for annual representation.
Executing promotional campaigns through electronic and print mediums.
Coordinating with suppliers and vendors for timely deliveries of promotional merchandise.
Exploring Local and International export markets for new business development.
Liaising with other departments to speed up necessary actions and resolutions to claims.
Performing and managing market and customer’s feedback analysis on regular basis as per ISO standard requirements.
Reporting to the Project Manager.
Promoting the exhibition and conference within the local and international business market.
Project In-charge for food, beverage, hospitality and logistics exhibition and conference.
Managing all marketing and sales activities.
Heading international exhibitions/conferences in different countries for project promotions.
Creating brand awareness and finalizing deals. Marketing the show and industry, acquiring sponsorships and exhibitions space selling.
Supervising database and maintaining relationships with key industry players.
Functioning with sales, customer support and sale support to maximize visitor ship.
Operational with web developers for website and industry updates.
Ensuring smooth execution of exhibition and conference by monitoring operational build-up to the event.
Projects Completed:
MATERIALS HANDLING MIDDLE EAST 2011- DUBAI
TOC MIDDLE EAST 2012- DUBAI
MIDDLE EAST WORK BOATS 2011 - ABU DHABI
INTERTRANS PAKISTAN 2012 - KARACHI
TRANSPORT LOGISTIC CHINA 2012 - SHANGHAI
TOC CONTAINER SUPPLY CHAIN 2012- DUBAI
CEMAT ASIA 2012- SHANGHAI
PROPAK ASIA 2013 - BANGKOK
GULFOOD 2014 -DUBAI
IFTECH 2013 - LAHORE
* June 2008- July 2008: 6 weeks project based internship at Pakistan State Oil, Cards Division.
Planned and Conducted a Feasibility Study on Loyalty programs with particular focus on PSO Fleet fuel cards.
Submitted a through report on the findings and suggested the plan of action.
May 2006-June 2006 Worked as an internee at CNBC (Pakistan) for 4 weeks in the marketing & sales department.
Worked in the marketing research department.
Monitored the periodic marketing activities of various brands on different promotional mediums
Elective Courses:- Brand Management Industrial Marketing Change Management Consumer Behavior Advertising Customer Relationship Management Services Marketing Sales Management Strategic Human Resource Management
Ordinary Levels 2001-2003 Scored 70%