Waris Misbah, Manager

Waris Misbah

Manager

Araamis/HUED

Location
Saudi Arabia - Riyadh
Education
Master's degree, Masters of Design in Innovation and Creativity in Industry
Experience
11 years, 1 Months

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Work Experience

Total years of experience :11 years, 1 Months

Manager at Araamis/HUED
  • Saudi Arabia - Riyadh
  • My current job since January 2017

As Service Design Manager I am leading service design and innovation projects at STC and Ministry of Economy and Planning.

Service Design Consultant at Araamis
  • Saudi Arabia - Riyadh
  • October 2014 to December 2016
Innovation Consultant at BlueBear Systems Research/Cranfield University
  • United Kingdom
  • February 2014 to April 2014

Key Contributions

- Project Planning and Management
- Research to understand UAV technology
- Developing Idea Generation Strategy
- Idea Generation and Down-selection
- Target Market Analysis and Consumer Research
- Concept Development
- Developed Business Model
- User Journey Mapping and Experience Design
- Developing Prototyping & Testing Strategy
- Testing Initial Prototypes with Potential Users
- Determining Design and System Requirements
- Preparing Project Report and presentation for Client.

Marketing & Strategy Assistant at Multifarious Engineering
  • United Kingdom - London
  • October 2012 to October 2013

Designed the Business Model
Established Design as Core Corporate Value
Used Blue Ocean Strategy to Discover Design and Branding as key factors for investment
Led the Brand Identity Development
Leading company's marketing activities
- Hiring Web Design Consultants
- Project Planning and Management
- Developing the Vision and relating it to the designers
- Leading Design and Creative Direction
- Implementing Brand Identity on the Website
- Coordinating the entire project through Basecamp
- Developing Content Strategy ( Narrative Based website) and Writing Copy
- Organising Project Knowledge for easy access
- Ensured that UX Design, Content Strategy, Brand Identity came together coherently to create a great user expereince.

Marketing & Branding Consultant at ALAFCO
  • Saudi Arabia - Riyadh
  • April 2013 to September 2013

- Hiring Consultants from the UK
- Project Planning and Management
-Developing the Vision and relating it to the designers
- Leading Fielding Photography (Art Direction)
-Leading Design and Creative Direction of Brand Identity
- Conducting Stakeholder Interviews
- Coordinating the entire project through Basecamp
- Leading Brochure Design
- Developing Content Strategy and Writing Copy
- Organising Project Knowledge for easy access
- Presenting Design work to ALAFCO's directors and giving feedback to Project Consultant

Innovation Intern at Bizzby
  • United Kingdom - London
  • September 2012 to October 2012

- Performed Competitive Analysis
- Developed a Blue Ocean Strategy Canvas to determine areas for differentiation
-Suggested Differentiation Strategy
-Suggested Innovative Concepts for the Rating System.

Business Planning Intern at Halocline
  • United Kingdom - London
  • July 2012 to July 2012

Key Contributions
• Designing the Business Model
• Developing Business Operating Plan
• Devising Marketing Strategy
• Risk Analysis
• Designing the User Journey Experience.

Education

Master's degree, Masters of Design in Innovation and Creativity in Industry
  • at Cranfield University
  • September 2014

Courses Technology and Prototyping Consumer Trends for Innovation and Creativity in Industry Design Driven Innovation Processes Brand Management & Communication Creative Enterprise & Entrepreneurship Managing Innovation & New Product Development Whole System Design Smart Materials & Processes Programme & Project Management

Master's degree, Engineering Business Management
  • at University of Warwick
  • November 2011

Specialties & Skills

Marketing
Design Thinking
Innovation
Business Design
Product Development
Marketing
Project Management
Innovation
Microsoft Office
Design Thinking
Website Design & Development
Branding
Business Model Design
Product Management
Product Development
Customer Experience
Service Design
Project Management
Consumer Research

Languages

English
Expert
Arabic
Beginner

Memberships

OpenIDEO
  • OpenIDEATOR
  • September 2012

Training and Certifications

ADVANCE TRIZ CHAMPION (Certificate)
Date Attended:
March 2013
Valid Until:
March 2013