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Waseem Akram, Chief Executive Officer (CEO)

Waseem Akram

Chief Executive Officer (CEO)·4 DIRECTION DEVELOPMENTS

United Arab Emirates

Master's degree, Management

Work experience

Total years of experience: 14 years, 2 months

Chief Executive Officer (CEO)

January 2024 - Present

4 DIRECTION DEVELOPMENTS

Dubai, United Arab Emirates

January 2024 - Present

Re-Design & Revenue Enhancement: Personally redesigned the floor layouts for 4 Direction Residence 1, increasing the projected sale value by AED 5.28 Million and yearly rental revenue by AED 560, 000.
Project Oversight: Managing five simultaneous developments valued at Aed 2 Billion, overseeing everything from MEP contract negotiations to 3D building models and site set-ups.
Asset Management: Negotiated the signing of three new office contracts and oversaw the complete renovation and rebranding of the corporate headquarters.

Financial Planning & Value Engineering

Capital Savings: Delivered over AED 1.5 Million in savings within 6 months through aggressive negotiation and contractor replacements.
Reduced piling costs from AED 2.2M to AED 1.6M.
Completed head office interior fit-outs for AED 700, 000 against market quotes ranging from AED 3.3M to AED 5.5M.
Negotiated interior design contracts for Projects, reducing costs by over 50% while maintaining luxury standards.
Revenue Generation: Spearheaded the ready building sales campaign, generating AED 70 Million in revenue within 35 days and executing 47 Form F contracts.
Fiscal Compliance: Rectified years of delinquent VAT filings (dating back to 2019), implemented AML (GoAML) registration, and established transparent reporting through finance department.
Strategic Restructuring & Crisis Recovery

Contracting company Turnaround: Rescued a "sinking ship" by restructuring the entire organization. Reduced monthly salary overhead from AED 288, 000 to AED 50, 000, achieving a monthly saving of AED 238, 000 while stabilizing on-site progress.
Operational Modernization: Directed the full implementation of ERP (Odoo) across all modules in just 3 months—a task that remained stagnant for 3 years under previous management.
Department Inception: Built the foundational infrastructure for HR, Finance, Legal, IT, Marketing, and Sales departments from the ground up, including the recruitment of key Directors and the drafting of SOPs.

Real Estate Development Sales, Operations and marketing

Set strategy on plot purchase, designing, elevations, contractor finalisation, consultant follow ups, Formation of contracting company, design budgets, marketing strategy, sales strategy, launches, conference participations, designing stalls, office setup, setup complete teams- HR, Finance, sales, marketing and CRM, ERP setup, IT Setup, ISO, HR policies and procedures,
Sales department SOPs, CRM SOPs, office interior works, Brochure, videos, rebranding, website, company profile, Employee review reports, Performance management system, marketing strategy, PR strategy, IT back up and security, 4DR1 complete FM, Rental management, broker relations, setting prices, move in-move outs, etc
Facilities Management, Rental management and proeprty management

In 2016, our company received completion certificate for its first building. I was tasked with rental management for the building and I ended up excelling at rental management, property management and Facilities management. i mastered facilities management, hired an engineer, a multi technician, a helper and thats it. I successfully set up and managed the complete FM. From a simple screw to FAHU systems, I was completely involved in the day to day operations and upkeep of the building while making sure that we have the highest occupancy. Not only high occupancy but with at least 25% higher rental prices.

Company industry:
Real Estate

Leasing Manager

February 2015 - May 2026

4 DIRECTION REAL ESTATE

Dubai, United Arab Emirates

February 2015 - May 2026

Trained over 200 brokerage agencies, thereby expanding the companys market
presence.
Supervised property facilities, lease agreements, and lead generation campaigns
with efficacy.
Devised competitive rental pricing strategies to maintain high occupancy rates
across the portfolio.

Company industry:
Real Estate
Job role:
Management

Senior Consultant

April 2012 - May 2026

4 DIRECTION REAL ESTATE

Dubai, United Arab Emirates

April 2012 - May 2026

Quickly advanced to Sole Expert for company and investor property transactions,
exhibiting exceptional expertise.
Provided strategic advice to the General Manager regarding investment and pricing
strategies.

Company industry:
Real Estate
Job role:
Information Technology

Director of Sales and Marketing

March 2020 - December 2023

4 DIRECTION REAL ESTATE

Dubai, United Arab Emirates

March 2020 - December 2023

Succesfully managed the Sales and Rental departments, overseeing assets valued at
over AED 250 million.
Increased rental revenue by 30% through innovative redesigns of building floor
plans.
Developed a comprehensive one-week onboarding and continuous training
programme for new hires.
Introduced reward and incentive schemes that significantly boosted team
performance and morale.

Company industry:
Real Estate
Job role:
Sales

Education

Deakin University

January 2024

January 2024

Master's degree, Management

Australia

Institute of Management Technology (IMT)

January 2023

January 2023

Higher diploma, Management

India

Dubai Real Estate Institute

September 2012

September 2012

Diploma, Certified Real Estate practi

United Arab Emirates

Preston University

January 2012

January 2012

Bachelor's degree, Marketing

United Arab Emirates

NCC Education

January 2009

January 2009

High school or equivalent, global business

United Kingdom

Skills

ASSET MANAGEMENT
Intermediate
ASSET MANAGEMENT
Intermediate
BROKERAGE
Intermediate
BROKERAGE
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION MANAGEMENT
Intermediate
CONSTRUCTION MANAGEMENT
Intermediate
EXECUTIVE PRESENCE
Intermediate
EXECUTIVE PRESENCE
Intermediate
ORGANIZATIONAL ARCHITECTURE
Intermediate
ORGANIZATIONAL ARCHITECTURE
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE DEVELOPMENT
Intermediate
REAL ESTATE DEVELOPMENT
Intermediate
REVENUE ENHANCEMENT
Intermediate
REVENUE ENHANCEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate

Training and Certifications

Certifications
Certified Real Estate Practitioner