Managing Director
Breakthrough Marketing Solutions
Total years of experience :24 years, 10 Months
Develops and implements tailor-made marketing and business development solutions to private businesses as well as public sector bodies and enterprises.
Directs and leads the marketing and business development operations inside and outside KSA.
Oversees strategic marketing planning for MENA. Manages portfolio to maximize local shares and profits. Decides strategic priorities for local business and cross category investment. Develop brand advertising, media, pricing and promotion strategies. Leads the commercial team in Saudi Arabia and assumes P&L responsibility.
Managing categories for MENA. Recommending, developing and implementing cross-regional marketing strategies and plans for Insect Control, Air Care, Furniture Care, Glass Care & Home Storage categories.