Head of Strategy
Catch and Grow
Total years of experience :18 years, 7 Months
Head of Strategy for consultancy to deliver regional and global strategic marketing, communications and media transformation projects..
• Led the publishing and periodical production process for the Bank of Bahrain and Kuwait’s 2016 Annual Report. Collaborated with the bank’s Board of Directors to develop fiscal content in line with strategic objectives
• Developed Envision Technologies’ customer lifecycle strategy to acquire, engage and retain new and existing customers across all digital communication touch points. Led to a 28% monthly upturn in new clients won.
• Launched an aggressive marketing campaign for Carpool Arabial to circumvent competitive pressures, expanding market share 3% with 59% growth in sales.
Directed and grew Crowd Funded start-up digital marketing and communications agency.
• Directed company’s start-up, growth, and financial infrastructure. Built the business to £1.5m in revenue with 20% profit and 43 clients in just two years - prior to a second round of investment.
• Defined the company’s value proposition and ‘go to’ market brand behaviour. Wrote and implemented a strategic marketing plan to grow the brand, which was instrumental in client wins in the first 12 months.
• Secured accounts with renowned challenger brands, including Metro Bank, Zip Car, Picturehouse Cinema, Evol, Noosa and Health Warrior, across the UK, Australia, Canada and USA - to deliver brand communications.
Market leading communications / interactive voice recording agency with prestigious client list. Recruited to deliver business strategy development / implementation and manage performance. Oversaw £3m+ turnover and five senior direct reports.
• Recruited to define value proposition, market approach and optimise sales and new business. Rebuilt the business’ financial infrastructure, repurposed sales with a new selling strategy and developed existing talent..
• Defined the company’s value proposition and ‘go to’ market brand behaviour. Wrote and implemented a strategic marketing plan to grow the brand, which was instrumental in client wins in the first 12 months.
• Grew overall revenues from £2.2m to £3m. Persistently networked and pursued forgotten markets and accounts: lost sales - smaller, untapped businesses - prospects overlooked by the competition.
• Acquired and serviced lucrative new blue chip accounts Microsoft, Cable and Wireless, Santander, British Airways, Virgin, Sky and Dow Jones.
• Repositioned the company from purely Interactive Voice Recording delivery into the service communications. Successfully expanded offering with new digitally integrated marketing and communications solutions.
Oversaw the entire gamut of operations, sales, production, marketing and editorial for B2B magazine publisher. Reversed a trend of declining sales and captured key retail accounts to expand business’ market share. Managed 5 direct & 35 indirect reports.
• Delivered digital transformation strategy, which saw the business repositioned from traditional publishing house into modern, integrated, multi-channel media company. Leveraged high opportunity digital movement.
• Initiated, formulated and implemented business turnaround strategy of previously loss-making operation. Grew annual revenues by 50% from £1.5m to £3.2m, with a 30% surge in profit between 2008 and 2011.
• Led the development and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry. This growth resulted in MPP becoming profitable in 2009, for the first time in over three years.
Expanded client base by 30% in 6 months by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction;
Closed new accounts, including negotiating £30, 000 deal with APACS and a landmark £123, 000 win with OC&C.
Conducted media relations with The Guardian, The Independent, BBC World of Sport, BBC Radio 5, Reuters;
Marketing and communications deliverables including syndicating image library to national conglomerates like PA Press, News International and Mirror Group
