senior graphics and web design specialist
Zayed University
Total years of experience :25 years, 1 Months
recruited for a multitude of creative design related tasks from the complete redesign of the zu portal to the day-to-day creation of communication detail across several media for various colleges, departments and other entities throughout the university.
complete redesign of the zu portal (www.zu.ac.ae) as it stands today, to bring the online and social wing of zayed university on par with the best educational portals in the region, technically and
aesthetically.
involved in the production a number of tv commercials for the university itself and for its various events and initiatives right from storyboarding to the final editing and rendering stages.
design of various communication detail across a multitude of media for its departments, colleges and other initiatives including print media, (brochures, flyers, rollups and outdoor media) digital videos message and advertisement screens, and so forth.
recruited as a senior designer to set direction and vision, manage client interface and coordinate with account managers, to ensure projects are delivered on time and budget.
created print campaigns for major professional services which were showcased across leading magazines newspapers in the region as well as the outdoor media.
involved in the production a number of tv commercials right from storyboarding to the final editing and rendering stages.
designed all aspects for major clients from their corporate identity, logo, stationary, print advertisements, tvcs, websites and multimedia cd-roms.
helped the sales team make several successful pitches by arming them with powerful presentations, artwork for print, online and outdoor media.
placed as a creative consultant to coordinate the development, constant maintenance and updation of the yellowpages portal and numerous high profile client websites. simultaneously worked with the print section and was a member of a team of 10 designers responsible for 12 directories per year.
was single handedly responsible for the design and development of all online ventures of the company and closely coordinated efforts with emirates internet and multimedia (eim).
created several interactive and motion design presentations for major services both in the public and government sector.
closely worked the marketing team and the company agency to promote awareness and branding of both the print and online media, that comprises the yellowpages, in uae, which resulted in the highly successful ‘think yellow’ campaign and its follow - up, the ‘get yellow’ campaign.
started career as a junior designer and promoted several times into positions of responsibility for this internet marketing agency servicing diverse client base. as art director, supervised team of 8 designers and artists and coordinated with online production and sales teams to ensure client satisfaction.
supervised award-winning corporate advertising campaigns for high profile clients such as icici bank, mtdc, citibank, coca-cola, nestle, espn, mc dowells and so on.
created online marketing campaigns for major professional services which received 2 concecutive abby advertising awards in 2002 and 2003.
successfully led the growth of the design team, from 1 employee to 8 during a period of 200% revenue growth for the company.
played a key role in new business presentations which resulted in the addition of several fortune 500 clients within the first year of business.