Will Rooke

Leading the marketing function for Great Place To Work in New Zealand
and Australia. I was responsible for driving market growth and brand
visibility across both traditional and digital channels, with a focus on
demand generation, CRM-led marketing, content, and events.
Key responsibilities:
• Team leadership
• Digital marketing strategy and campaign delivery
• Content strategy and development for web, social, and CRM
• CRM implementation, automation, and optimisation
• Digital and in-person event management
• SEO & GEO
• Demand generation
• PPC & SEM
• Brand growth through traditional channels: PR, events, OOH
• Data analysis and reporting

Responsible for planning and implementing digital marketing strategies
and customer journeys for a market-leading SaaS. I optimised brand
presence across digital channels, delivering lead generation, awareness,
and retention campaigns in line with strategic KPIs.
• Digital marketing strategy and campaign delivery
• Content planning, development, and optimisation
• CRM management, automation, and communications
• Website content management / UX
• Demand generation
• Data analysis and reporting

Managing strategic account relationships and leading data-driven digital
activities across the agencys key accounts (automotive, insurance, FMCG).
Leveraging customer insights to develop and execute CX strategies
across digital touchpoints with a focus on CRM, UX, web development,
and content strategy.
• CRM
• Digital strategy & data analytics
• Project management

A hybrid role of new business, relationship management, and digital
strategy. Responsible for campaign management (PPC, SEM, SEO) and
client retention as well as new business development.
• Digital marketing strategy
• Digital campaign implementation
• New business generation

Tasked with developing a network of strategic client relationships,
tailoring data-driven OOH solutions to fit unique marketing strategies and
budgets.
• Campaign planning, implementation, and reporting
• Marketing plans, proposals, and strategies
• Account growth and retention