wissal ezzeddini, Country Manager

wissal ezzeddini

Country Manager

4Homes

Location
Qatar - Doha
Education
Bachelor's degree, Information System Applied To Management
Experience
15 years, 7 Months

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Work Experience

Total years of experience :15 years, 7 Months

Country Manager at 4Homes
  • Qatar - Doha
  • My current job since January 2016

-Managing all operations within the country & oversee marketing & sales functions.
-Develop & execute strategy to drive sales and build customer loyalty through store programs including: networking, culinary classes & events & community outreach.
-Model exemplary service & ensure managers perform effective floor supervision to drive sales while maintaining exceptional customer service and visual presentation.
-Recognize & motivate sales associates to build loyal customer relationships.
-Train & motivate all sales associates through on-going programs in sales, customer service & product knowledge.
-Groom sales associates for increased levels of responsibility using individual development plans & assignments.
-Maximize team and individual performance through consistent coaching and feedback using performance management processes.
-Build positive working relationships with store teams and partners to clarify priorities, share business insight & best practices.
-Assess store metrics and associate behaviours to identify strengths and opportunities to maximize store results.
-Plan and delegate key initiatives.
-Collaborate with team to anticipate challenges
-Protect company assets and minimize loss by ensuring all store standards and operating procedures are met including; workplace safety, risk management, merchandise management, and loss prevention.
-Create & maintain an atmosphere in which employees willingly produce at maximum capacity.
-Assign employee responsibilities and maintain job descriptions
-Prepare &review marketing plans
-Profitability & sales involves establishing and achieving sales and profitability goals, and increasing the cooperative’s market share through regular sales efforts.
-Establish sales goals and develop plans to achieve them
-Plan and implement procedures and systems to maximize operating efficiency
-Review performance data (financial, sales and activity reports) to monitor and measure productivity, goal progress and activity levels.

Export Sales Manager at Bialetti Industry
  • Türkiye - Istanbul
  • November 2012 to December 2015

General Summary:

Management of Export Sales team, to maximize existing client base portfolio and expand into new regions and markets. Responsible for the export sales targets of the organization. Essentiel Duties and Responsabilities:

- Ensure revenue and margin numbers are achieved through the sales team
- Identify and work with management on the evaluation of commercial strategic opportunities and support the decision making process.
- Work with management on developing commercial tools to assess strategic scenarios going forward. (to forecast market share, growth, value, volume and EBIT). Participate in and contribute to commercial projects/workshops.
- Researching and recommending new business opportunities.
- Develop commercial tools and strenghten the communication with key customers and stakeholders to build long term relationship.
- Set up KPI tracking systems to monitor routing performance of distributors, before and after route optimization and To track the KPI’s on the field.
- Interact with departments like Trade Marketing to support route development Project in terms of activities, promotions, displays etc.
- Preparing, managing, and following up the export budget.
- Ensure that the all the sales and marketing activities are carried out within the agreed budgets, volume, sales, and within the given time scales
- To constantly review distributor's performance and monitor their work
- Preparation, Implementation and control of sales contracts throughout the year.
- Develop and maintain professional relationships with all clients and supervise achievement of all sales targets for all assign areas and analyze all customer requirements to prepare appropriate sales strategies for same.
- Collaborate with marketing departments to analyze all market activities and manage all communication with technical departments and perform various tests in products and ensure optimal quality of all products and design all export market rules and regulations to mitigate all risks.
- Continuously monitor marketing trends and keep a close eye on competitive products in the Marketplace
- Managing and developing P&L and driving market growth
- Brand Plan Development - develop a plan that achieves company targets
- New product development - utilize consumer-driven insights to drive long-term growth of the brands. Translates insights into profitable product innovations.

- Provide insight and support to the enterprise to better understand market trends and
dynamics. Also, identify opportunities in markets where there are unmet needs.
- Assist to prepare territory budgets and recommend appropriate distributors for all assign region and design all organization projects and facilitate in sales for same.
- Administer all sales activities for all export products of organization and ensure achievement of all export sales target and analyze all company objectives and negotiate on prices to achieve same and maintain knowledge on all competitor activities.
- Management and expansion of the export sales base
- Cross-functional relationships - Marketing to deliver new products, Supply Chain for sales and Operations Planning management of tenders/ loyalties, in coordination with Finance for the offer, Operations for production of goods and supply Chain to ensure timely supply to customer.
- Negotiation Of trade support
- Developing budgets and forecasts and reporting results of department
- To attend Sales and operations planning (S&OP) and Management Committee (MC) meetings.
- Additional Duties and Responsibilities:
- Relationship management of all customers

Area Sales Manager (Africa & Middle East) at Gizir Furnishing Supplies www.gizir.com
  • Türkiye - Istanbul
  • September 2008 to September 2012

1. Administration: implementation of a budget plan. Establishing goals and arranging them in logical order in both short-range and long-range planning. Identifying responsibilities to be performed, grouping responsibilities into departments or divisions, and specifying organizational relationships. To Lead in a manner that achieves the goals of the organization. Responsible for the Information management and the measurement of performance.
2. Establish dealer and/or distributor network to expand the company’s operations in
target market
3. Establish and manage the distribution network.
4. To React rapidly to any kind of customers/distributors complaints.
5. To establish a Market research of the furnisher market of Arabic and French
speaking countries.
6. Responsible for transactions with partners from these markets.
7. Attend exhibitions and establish business trips.
8. Prepare a database of potential customers from Arabic and French speaking
Markets.
9. Sales
10. Export process.
11. To establish the analysis S.W.O.T and establish a middle and long term plan for
the region.
12. To evaluate the results and sales every month within established critical success
Factors and key performance indicators.
13. To visit the customers and evaluate their job.

Education

Bachelor's degree, Information System Applied To Management
  • at F.S.E.G.T Tunis
  • August 2008

Specialties & Skills

Operation
Management
Organizational Management
Facilitating skills
Client Servicing Skills
Marketing / selling skills
Presentation skills
Project Management
Team & Time Management
Leadership skills
business development
operation management
sales management
budgeting
Stores Management
Forecast Management

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert
French
Expert
Turkish
Intermediate

Memberships

AIESEC
  • Local Committee President
  • September 2007
AIESEC
  • Local Committee Vice President People Development
  • September 2006
AIESEC
  • Organization committee president
  • March 2005
AIESEC
  • Organization committee vice president external relations
  • October 2004