Wissam Kassouf

• Launched Business Operations in UAE, Oman, Lebanon and Erbil
• Trained Program Managers to manage their offices and teams in different countries
• Monitored live sales meetings on weekly basis for UAE, Oman and Lebanon to ensure productivity by Team leaders, Program managers and Senior Program managers
• Monitored the overall performance of sales to ensure seamless operations through quick processing of transactions
• Utilized CRM tools in managing business transactions with various clients
• Handled escalated customer complaints
• Carried out assessments to identify and eliminate efficiency limiting and time-consuming factors
• Conducted research on appropriate strategies for increasing sales and customer base
• Prepared and present periodic sales reports to company management to provide information useful in taking key business decisions
• Developed and implement solutions effective for improving sales efficiency and performance
• Developed the sales team through motivation, counseling, and product knowledge education
• Designed and implemented a strategic business plan that expands the company’s customer base and ensure its strong presence
• Recruited, set objectives, coached, and monitored performance of Program Managers, and senior team leaders
• Identified emerging markets and market shifts while being fully aware of new products and competition status

• Created an inspiring team environment with an open communication culture
• Suggested and organized team building activities
• Ensured compliance with established company and regulatory guidelines and procedures to provide high quality service and outstanding customer care
• Managed the staffing through the appropriate hiring, and disciplinary actions in collaboration with HR and Sales Operation Manager
• Ensured a strong and robust communications process between all program managers and staff
• Managed the payroll and oversee expenses and accounts payable for the assigned area, practicing cost containment strategies as appropriate

• Maintained working relationships with existing clients to ensure exceptional service and identification of potential new sales opportunities • Identified appropriate prospects, set appointments, made effective qualifying sales calls, and managed sales cycle to close new business in all service categories offered
• Possessed in-depth product knowledge and be able to conduct demos and relay objection handling • Met weekly, monthly, and annual sales quotas through the successful implementation of sales and marketing strategies and tactics
• Developed and implemented territory action plan through comprehensive data analysis, and adjust sales techniques based on interactions and results in the field

• Developed various programs to increase the brands’ visibility and availability in the market
• Followed Planograms for FMCG Products on shelves
• Handled “Keserwan” Region with more than 500 groceries and 40 key accounts such as Carrefour and Coop
• Created a Good professional relationship with outlets owners and Managers
• Implemented marketing strategies
• Monitored marketing and sales activities to ensure our Market Share Growth in the region
• Prepared various promotional activities
• Supported Head of Trade and Marketing executive in the overall trade objectives for communications, events, sales collateral, data and research
• Analyzed marketing Strategies and ensured facilitation of consumer awareness of products
• Listed various FMCG brands for Malia Group:
- Symi Men Deodorant
- Koleston - Wella - Fixnet
- British American Tobacco Products: Dunhill, Lucky Strike, Rothman, Viceroy, Kent

• Analyzed the market’s potential and determined the value of existing and prospective customers to the organization
• Managed DEWA Projects for Fire Fighting Systems as Subcontractors
• Signed a maintenance contract with Abu Dhabi Mall
• Issued telephone calls and in-person visits and presentations to existing and prospective customers
• Briefed the technicians on site installations
• Inventory counting
• Analyzed reports sent by Engineers to Plan next day Goals and Tasks
• Reported to Finance department all expenses and hidden costs for each project
• Quality control in coordination with the research department
• Supervised projects’ execution based on Dubai Protective system’s Terms and Conditions
• Tested New Systems installed with approval from Authorities