Xiomara Arroyo, MARKETING MANAGER

Xiomara Arroyo

MARKETING MANAGER

TechArabia DBA Akaree (Tender

البلد
الإمارات العربية المتحدة - دبي
التعليم
بكالوريوس, Marketing Management
الخبرات
18 years, 1 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :18 years, 1 أشهر

MARKETING MANAGER في TechArabia DBA Akaree (Tender
  • الإمارات العربية المتحدة - دبي
  • يناير 2023 إلى ديسمبر 2023

- Developed and implemented a comprehensive 360-degree marketing strategy, boosting site traffic by 340% and subscriptions by 50% within the first quarter.
- Directed a full-scale rebranding, redesigning the companys logo, website, and marketing materials to enhance brand perception.
- Achieved a 40% increase in website traffic and a 30% rise in lead generation through targeted SEO, social media efforts, and effective Google PPC and LinkedIn Ads campaigns.
- Organized and managed major industry events, including Big 5 and GITEX, ensuring smooth execution and high engagement.
- Managed the marketing budget to secure optimal ROI, allocating resources across campaigns effectively.
- Led a diverse team of 4 professionals to ensure campaign coherence and consistency across all channels while closely monitoring marketing KPIs to refine and improve campaign performance continually.

Marketing Manager في TechArabia (DBA Akaree.com)
  • الإمارات العربية المتحدة - دبي
  • فبراير 2023 إلى نوفمبر 2023

- Developed and executed marketing strategies and plan to drive brand awareness, lead generation, and customer acquisition.
- Led and managed a diverse team, both internal members and outsourced freelancers, optimizing productivity and delivering high-quality results.
- Rebranded the companys logo, website, and marketing collateral, successfully enhancing brand perception.
- Enhanced user experience and drove conversions through website design and copywriting.
- Increased organic website traffic by 40% through SEO-friendly content and engaging social media.
- Achieved a 25% increase in email open rates and a 20% improvement in click-through rates through effective email marketing.
- Developed and managed paid digital campaigns, generating a 30% increase in leads.
- Monitored and analyzed marketing metrics, providing actionable insights for improved performance and ROI.
- Effectively managed a monthly marketing budget, optimizing resource allocation.

MARKETING MANAGER في FLOSMART SOLUTIONS | DUBAI
  • الإمارات العربية المتحدة - دبي
  • مايو 2022 إلى ديسمبر 2022

- Developed and Implemented an integrated multi-channel marketing strategy, including digital paid campaigns, both organic and paid social media, Google Ads, email marketing, and SEO, achieving a 60% increase in website traffic and lead generation with an average conversion rate of 6-8%.
- Led a full-scale redesign of the brand identity and website, tripling website traffic and reducing the bounce rate by 30% within 90 days.
- Managed a remote team of 4 experts (copywriter, web developer, SEO specialist, graphic designer), ensuring seamless collaboration and maximizing productivity while managing the marketing budget.
- Developed compelling sales and marketing materials, including pitch decks, social media and digital advertising assets, and service brochures, enhancing brand engagement and communication.

Marketing Manager ( Contract Role) في Flosmart Solutions
  • الإمارات العربية المتحدة - دبي
  • يونيو 2022 إلى أكتوبر 2022

- Developed and Implemented an integrated multi-channel marketing strategy, including digital paid campaigns, both organic and paid social media, Google Ads, email marketing, and SEO, achieving a 60% increase in website traffic and lead generation with an average conversion rate of 6-8%.
- Led a full-scale redesign of the brand identity and website, tripling website traffic and reducing the bounce rate by 30% within 90 days.
- Managed a remote team of 4 experts (copywriter, web developer, SEO specialist, graphic designer), ensuring seamless collaboration and maximizing productivity while managing the marketing budget.
-Created compelling sales and marketing materials, including pitch decks, social media and digital advertising assets, and service brochures, enhancing brand engagement and communication.

Founder | Marketing and Operations Manager في Preciosa Boutique
  • الإمارات العربية المتحدة - دبي
  • يناير 2016 إلى يناير 2022

- Spearheaded the development and execution of a comprehensive startup business plan, covering all facets of business development, such as budgeting, branding, e-commerce website, inventory procurement, merchandising, marketing, and public relations.
- Designed and implemented a cohesive brand and marketing strategy that included organic and paid social media, Google Ads, and SEO, significantly increasing brand awareness and lead generation with average conversion rates surpassing 4% for search engines and 8% for social media.
- Organized and managed over 45 successful events, including Pop-Up shops and Fashion Shows, enhancing brand visibility and engagement.
Recruited, trained, and led a dedicated team of 5, fostering a productive and dynamic working environment.
- Directed the fulfillment department, ensuring efficient day-to-day operations and continuous website improvement, which included guaranteeing accurate product representation, stylish merchandising, and effective promotional activities.

Founder And Managing Director في PRECIOSA Boutique
  • الإمارات العربية المتحدة - دبي
  • يناير 2017 إلى يناير 2022

- Spearheaded the development and execution of a comprehensive startup business plan, covering all facets of business development, such as budgeting, branding, e-commerce website, inventory procurement, merchandising, marketing, and public relations.
- Designed and implemented a cohesive brand and marketing strategy that included organic and paid social media, Google Ads, and SEO, significantly increasing brand awareness and lead generation with average conversion rates surpassing 4% for search engines and 8% for social media.
- Organized and managed over 45 successful events, including Pop-Up shops and Fashion Shows, enhancing brand visibility and engagement. Recruited, trained, and led a dedicated team of 5, fostering a productive and dynamic working environment.
- Directed the fulfillment department, ensuring efficient day-to-day operations and continuous website improvement, which included guaranteeing accurate product representation, stylish merchandising, and effective promotional activities.

Marketing Manager في Smart Education
  • الإمارات العربية المتحدة - دبي
  • ديسمبر 2015 إلى يناير 2017

-Developed and implemented an annual marketing strategy to enhance brand visibility and foster adoption of Smart Educations American Curriculum School books and digital solutions within the educational sector while managing the marketing budget effectively.
- Led the design and development of the companys website, product catalogs, and exhibition stalls, aligning with brand identity and marketing objectives.
- Created comprehensive marketing materials to support the sales team and drive product demand, including product presentations, sales pitches, and brochures.
- Organized and executed over 30 successful events throughout the MENA region, including product launches, workshops, conferences, and exhibitions, significantly increasing brand exposure and engagement.
- Directed the marketing team in producing and distributing press releases, print advertisements, publications, email newsletters, social media campaigns, and web content, ensuring a cohesive and consistent brand message across all channels.

MARKETING MANAGER في Smart Education
  • الإمارات العربية المتحدة - دبي
  • ديسمبر 2015 إلى يناير 2017

- Developed and implemented an annual marketing strategy to enhance brand visibility and foster the adoption of Smart Educations American Curriculum School books and digital solutions within the educational sector while managing the marketing budget effectively.
- Led the design and development of the company's website, product catalogs, and exhibition stalls, aligning with brand identity and marketing objectives.
- Created comprehensive marketing materials to support the sales team and drive product demand, including product presentations, sales pitches, and brochures.
- Organized and executed over 30 successful events throughout the MENA region, including product launches, workshops, conferences, and exhibitions, significantly increasing brand exposure and engagement.
- Directed the marketing team in producing and distributing press releases, print advertisements, publications, email newsletters, social media campaigns, and web content, ensuring a cohesive and consistent brand message across all channels.

MARKETING OFFICER في FIRST WARRANTY SERVICES
  • بورتوريكو - San Juan
  • يوليو 2010 إلى أكتوبر 2015

- Managed a portfolio of 38 automotive dealership accounts, consistently surpassing sales targets with a remarkable monthly sales revenue of over $450, 000.
- Achieved this by devising and executing tailored marketing and sales strategies.
- Spearheaded marketing initiatives for aftermarket automotive products, resulting in a 25% year-over-year revenue growth by identifying and targeting new market segments and optimizing product positioning.
- Collaborated with the sales team to create compelling sales materials and promotions that effectively communicated product benefits and features, increasing sales conversion rates by 15%.
- Managed partnerships with external agencies and vendors to produce high-quality marketing collateral, including brochures, videos, and exhibition materials for trade shows, enhancing brand engagement and customer interaction. - Led the organization and participation in automotive trade shows, exhibitions, and customer experience events, showcasing the company's latest aftermarket products and driving significant increases in direct customer interactions and follow-up sales opportunities.
- Established and maintained strong relationships with dealership's key stakeholders, including owners, finance & insurance managers, sales executives, and bank officials, to promote brand awareness and foster community engagement.

Marketing Officer - Aftermarket Product Division في First Waranty Serrvices
  • بورتوريكو - San Juan
  • يناير 2010 إلى يناير 2015

- Spearheaded marketing initiatives for aftermarket automotive products, resulting in a 25% year-over-year revenue growth by identifying and targeting new market segments and optimizing product positioning.
- Conducted market research to identify industry trends and customer needs, leading to the successful launch of 3+ new products, which received positive market feedback and significantly increased market share.
- Collaborated with the sales team to create compelling sales materials and promotions that effectively communicated product benefits and features, increasing sales conversion rates by 15%.
- Managed partnerships with external agencies and vendors to produce high-quality marketing collateral, including brochures, videos, and exhibition materials for trade shows, enhancing brand engagement and customer interaction.
- Led the organization and participation in automotive trade shows, exhibitions, and customer experience events, showcasing the company’s latest aftermarket products and driving significant increases in direct customer interactions and follow-up sales opportunities.
- Established and maintained strong relationships with dealerships key stakeholders, including owners, finance & insurance managers, sales executives, and bank officials, to promote brand awareness and foster community engagement.

ADVERTISING SALES CONSULTANT في AXESA (YELLOW PAGES)
  • بورتوريكو - San Juan
  • أغسطس 2005 إلى يوليو 2010

Regarded as a valued contributor to corporate revenue via the execution of high impact presentations, proposals, contract negotiation, and closing, resulting in over 117% net increase in sales YOY.

Advertising Consultant في Axesa | Yellow Pages
  • بورتوريكو - San Juan
  • أغسطس 2005 إلى يونيو 2010

Regarded as a valued contributor to corporate revenue via the execution of high-impact presentations, proposals, contract negotiation, and closing, resulting in over 117% net increase in sales YOY.

الخلفية التعليمية

بكالوريوس, Marketing Management
  • في Inter American University Of Puerto Rico
  • مايو 2012

Specialties & Skills

Leadership
Social Media
Marketing
Brand PR
Account Management
Project Management
Digital Marketing
BRANDING
CUSTOMER EXPERIENCE
GOOGLE ADS
LEAD GENERATION
BUDGETING
PRESENTATIONS
BUSINESS DEVELOPMENT
Marketing
FASHION
ADVERTISING
AUTOMOTIVE
COMPETITIVE
CUSTOMER RELATIONS
MANAGEMENT
PRESENTATION SKILLS
PRINT ADVERTISING
Product Management

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.

اللغات

الانجليزية
متمرّس
الاسبانية
متمرّس

التدريب و الشهادات

Inbound Marketing (الشهادة)
تاريخ الدورة:
August 2020
صالحة لغاية:
September 2022
Email Marketing (الشهادة)
تاريخ الدورة:
August 2020
صالحة لغاية:
September 2022
Search Engine Optimization Specialization (الشهادة)
تاريخ الدورة:
May 2020
Project Management (الشهادة)
تاريخ الدورة:
November 2019