Xiomara Arroyo, MARKETING MANAGER

Xiomara Arroyo

MARKETING MANAGER

TechArabia DBA Akaree (Tender

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Marketing Management
Experience
18 years, 1 Months

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Work Experience

Total years of experience :18 years, 1 Months

MARKETING MANAGER at TechArabia DBA Akaree (Tender
  • United Arab Emirates - Dubai
  • January 2023 to December 2023

- Developed and implemented a comprehensive 360-degree marketing strategy, boosting site traffic by 340% and subscriptions by 50% within the first quarter.
- Directed a full-scale rebranding, redesigning the companys logo, website, and marketing materials to enhance brand perception.
- Achieved a 40% increase in website traffic and a 30% rise in lead generation through targeted SEO, social media efforts, and effective Google PPC and LinkedIn Ads campaigns.
- Organized and managed major industry events, including Big 5 and GITEX, ensuring smooth execution and high engagement.
- Managed the marketing budget to secure optimal ROI, allocating resources across campaigns effectively.
- Led a diverse team of 4 professionals to ensure campaign coherence and consistency across all channels while closely monitoring marketing KPIs to refine and improve campaign performance continually.

Marketing Manager at TechArabia (DBA Akaree.com)
  • United Arab Emirates - Dubai
  • February 2023 to November 2023

- Developed and executed marketing strategies and plan to drive brand awareness, lead generation, and customer acquisition.
- Led and managed a diverse team, both internal members and outsourced freelancers, optimizing productivity and delivering high-quality results.
- Rebranded the companys logo, website, and marketing collateral, successfully enhancing brand perception.
- Enhanced user experience and drove conversions through website design and copywriting.
- Increased organic website traffic by 40% through SEO-friendly content and engaging social media.
- Achieved a 25% increase in email open rates and a 20% improvement in click-through rates through effective email marketing.
- Developed and managed paid digital campaigns, generating a 30% increase in leads.
- Monitored and analyzed marketing metrics, providing actionable insights for improved performance and ROI.
- Effectively managed a monthly marketing budget, optimizing resource allocation.

MARKETING MANAGER at FLOSMART SOLUTIONS | DUBAI
  • United Arab Emirates - Dubai
  • May 2022 to December 2022

- Developed and Implemented an integrated multi-channel marketing strategy, including digital paid campaigns, both organic and paid social media, Google Ads, email marketing, and SEO, achieving a 60% increase in website traffic and lead generation with an average conversion rate of 6-8%.
- Led a full-scale redesign of the brand identity and website, tripling website traffic and reducing the bounce rate by 30% within 90 days.
- Managed a remote team of 4 experts (copywriter, web developer, SEO specialist, graphic designer), ensuring seamless collaboration and maximizing productivity while managing the marketing budget.
- Developed compelling sales and marketing materials, including pitch decks, social media and digital advertising assets, and service brochures, enhancing brand engagement and communication.

Marketing Manager ( Contract Role) at Flosmart Solutions
  • United Arab Emirates - Dubai
  • June 2022 to October 2022

- Developed and Implemented an integrated multi-channel marketing strategy, including digital paid campaigns, both organic and paid social media, Google Ads, email marketing, and SEO, achieving a 60% increase in website traffic and lead generation with an average conversion rate of 6-8%.
- Led a full-scale redesign of the brand identity and website, tripling website traffic and reducing the bounce rate by 30% within 90 days.
- Managed a remote team of 4 experts (copywriter, web developer, SEO specialist, graphic designer), ensuring seamless collaboration and maximizing productivity while managing the marketing budget.
-Created compelling sales and marketing materials, including pitch decks, social media and digital advertising assets, and service brochures, enhancing brand engagement and communication.

Founder | Marketing and Operations Manager at Preciosa Boutique
  • United Arab Emirates - Dubai
  • January 2016 to January 2022

- Spearheaded the development and execution of a comprehensive startup business plan, covering all facets of business development, such as budgeting, branding, e-commerce website, inventory procurement, merchandising, marketing, and public relations.
- Designed and implemented a cohesive brand and marketing strategy that included organic and paid social media, Google Ads, and SEO, significantly increasing brand awareness and lead generation with average conversion rates surpassing 4% for search engines and 8% for social media.
- Organized and managed over 45 successful events, including Pop-Up shops and Fashion Shows, enhancing brand visibility and engagement.
Recruited, trained, and led a dedicated team of 5, fostering a productive and dynamic working environment.
- Directed the fulfillment department, ensuring efficient day-to-day operations and continuous website improvement, which included guaranteeing accurate product representation, stylish merchandising, and effective promotional activities.

Founder And Managing Director at PRECIOSA Boutique
  • United Arab Emirates - Dubai
  • January 2017 to January 2022

- Spearheaded the development and execution of a comprehensive startup business plan, covering all facets of business development, such as budgeting, branding, e-commerce website, inventory procurement, merchandising, marketing, and public relations.
- Designed and implemented a cohesive brand and marketing strategy that included organic and paid social media, Google Ads, and SEO, significantly increasing brand awareness and lead generation with average conversion rates surpassing 4% for search engines and 8% for social media.
- Organized and managed over 45 successful events, including Pop-Up shops and Fashion Shows, enhancing brand visibility and engagement. Recruited, trained, and led a dedicated team of 5, fostering a productive and dynamic working environment.
- Directed the fulfillment department, ensuring efficient day-to-day operations and continuous website improvement, which included guaranteeing accurate product representation, stylish merchandising, and effective promotional activities.

Marketing Manager at Smart Education
  • United Arab Emirates - Dubai
  • December 2015 to January 2017

-Developed and implemented an annual marketing strategy to enhance brand visibility and foster adoption of Smart Educations American Curriculum School books and digital solutions within the educational sector while managing the marketing budget effectively.
- Led the design and development of the companys website, product catalogs, and exhibition stalls, aligning with brand identity and marketing objectives.
- Created comprehensive marketing materials to support the sales team and drive product demand, including product presentations, sales pitches, and brochures.
- Organized and executed over 30 successful events throughout the MENA region, including product launches, workshops, conferences, and exhibitions, significantly increasing brand exposure and engagement.
- Directed the marketing team in producing and distributing press releases, print advertisements, publications, email newsletters, social media campaigns, and web content, ensuring a cohesive and consistent brand message across all channels.

MARKETING MANAGER at Smart Education
  • United Arab Emirates - Dubai
  • December 2015 to January 2017

- Developed and implemented an annual marketing strategy to enhance brand visibility and foster the adoption of Smart Educations American Curriculum School books and digital solutions within the educational sector while managing the marketing budget effectively.
- Led the design and development of the company's website, product catalogs, and exhibition stalls, aligning with brand identity and marketing objectives.
- Created comprehensive marketing materials to support the sales team and drive product demand, including product presentations, sales pitches, and brochures.
- Organized and executed over 30 successful events throughout the MENA region, including product launches, workshops, conferences, and exhibitions, significantly increasing brand exposure and engagement.
- Directed the marketing team in producing and distributing press releases, print advertisements, publications, email newsletters, social media campaigns, and web content, ensuring a cohesive and consistent brand message across all channels.

MARKETING OFFICER at FIRST WARRANTY SERVICES
  • Puerto Rico - San Juan
  • July 2010 to October 2015

- Managed a portfolio of 38 automotive dealership accounts, consistently surpassing sales targets with a remarkable monthly sales revenue of over $450, 000.
- Achieved this by devising and executing tailored marketing and sales strategies.
- Spearheaded marketing initiatives for aftermarket automotive products, resulting in a 25% year-over-year revenue growth by identifying and targeting new market segments and optimizing product positioning.
- Collaborated with the sales team to create compelling sales materials and promotions that effectively communicated product benefits and features, increasing sales conversion rates by 15%.
- Managed partnerships with external agencies and vendors to produce high-quality marketing collateral, including brochures, videos, and exhibition materials for trade shows, enhancing brand engagement and customer interaction. - Led the organization and participation in automotive trade shows, exhibitions, and customer experience events, showcasing the company's latest aftermarket products and driving significant increases in direct customer interactions and follow-up sales opportunities.
- Established and maintained strong relationships with dealership's key stakeholders, including owners, finance & insurance managers, sales executives, and bank officials, to promote brand awareness and foster community engagement.

Marketing Officer - Aftermarket Product Division at First Waranty Serrvices
  • Puerto Rico - San Juan
  • January 2010 to January 2015

- Spearheaded marketing initiatives for aftermarket automotive products, resulting in a 25% year-over-year revenue growth by identifying and targeting new market segments and optimizing product positioning.
- Conducted market research to identify industry trends and customer needs, leading to the successful launch of 3+ new products, which received positive market feedback and significantly increased market share.
- Collaborated with the sales team to create compelling sales materials and promotions that effectively communicated product benefits and features, increasing sales conversion rates by 15%.
- Managed partnerships with external agencies and vendors to produce high-quality marketing collateral, including brochures, videos, and exhibition materials for trade shows, enhancing brand engagement and customer interaction.
- Led the organization and participation in automotive trade shows, exhibitions, and customer experience events, showcasing the company’s latest aftermarket products and driving significant increases in direct customer interactions and follow-up sales opportunities.
- Established and maintained strong relationships with dealerships key stakeholders, including owners, finance & insurance managers, sales executives, and bank officials, to promote brand awareness and foster community engagement.

ADVERTISING SALES CONSULTANT at AXESA (YELLOW PAGES)
  • Puerto Rico - San Juan
  • August 2005 to July 2010

Regarded as a valued contributor to corporate revenue via the execution of high impact presentations, proposals, contract negotiation, and closing, resulting in over 117% net increase in sales YOY.

Advertising Consultant at Axesa | Yellow Pages
  • Puerto Rico - San Juan
  • August 2005 to June 2010

Regarded as a valued contributor to corporate revenue via the execution of high-impact presentations, proposals, contract negotiation, and closing, resulting in over 117% net increase in sales YOY.

Education

Bachelor's degree, Marketing Management
  • at Inter American University Of Puerto Rico
  • May 2012

Specialties & Skills

Leadership
Social Media
Marketing
Brand PR
Account Management
Project Management
Digital Marketing
BRANDING
CUSTOMER EXPERIENCE
GOOGLE ADS
LEAD GENERATION
BUDGETING
PRESENTATIONS
BUSINESS DEVELOPMENT
Marketing
FASHION
ADVERTISING
AUTOMOTIVE
COMPETITIVE
CUSTOMER RELATIONS
MANAGEMENT
PRESENTATION SKILLS
PRINT ADVERTISING
Product Management

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Spanish
Expert

Training and Certifications

Inbound Marketing (Certificate)
Date Attended:
August 2020
Valid Until:
September 2022
Email Marketing (Certificate)
Date Attended:
August 2020
Valid Until:
September 2022
Search Engine Optimization Specialization (Certificate)
Date Attended:
May 2020
Project Management (Certificate)
Date Attended:
November 2019