يحيى احمد عوف حمادة

Delivered +3% category growth and achieved 39% development in Upholstery product lines by

Generated 5 new active customers and 400K AED in revenue by:
• Developing product range, strategy along with market research, drive more sales and convert more customer
base.
• Engaged early in project design stages with consultants and contractors to influence specification decisions and
promote system-based engineered solutions for anchors and fastening systems.
• Prepared Engineering design calculation reports and technical submittals, performed pull-out tests to validate
product performance, and provided on-site demonstrations and training to ensure correct application.
• Provided pre-sales and post-sales technical support, advising on anchor selection, installation methods, and cost
effective solutions while ensuring engineering accuracy and compliance.
• Led and assisted engineering team members, mentoring junior staff and sharing best practices in anchor design
and documentation.
• Secured approval of MKT anchoring systems for Valley Townhouses Project (Emaar) with Katilink Parkway as
main contractor and Arif & Bintoak Engineering Consultants as consultant, ensuring design and testing full
compliance with ACI/ICC codes.

• Finding new business and client opportunities, planned and implement programs, and develop strategies for
business and profit growth.
• Contacting material Vendors to start a relationship and build supplier database.
• Contacting local authorities to ensure complying with local requirements.
• Attending site meetings, gathering information, project files and sharing them with Estimation team, prepare a
project offer based on teams feedback.

• Leading and assisting engineering team members locally and across region providing experienced support and
teamwork. Engaging early in the design stage, forging the relationship with customers and consultants by showing
the value we can add when product solutions are specified into the design - from the anchors or fastening systems
to the tools and software that suits them based on the requirements and needs leading to the most safe and
economic solution with design calculation reports.
• Supported sales teams through product specification, joint customer visits, and GP optimization based on
products market conditions and competitor positioning.
• Providing necessary technical information and/or documents for product submittals, formulating design
calculation reports, conducting Pull-out tests to prove product quality and assess requirements and solutions,
trainings and on-site applications - demonstrations for product awareness.
• Collaborating with category managers to ensure cross selling of products and providing a full solution.
• Acting as the link between customers engineering divisions and my companys sales personnel providing
technical support leading to proper proposals and generating sales.
• Representing the companys product engineering department in relevant exhibitions.
• Assessing market requirements along with division managers and updating product range based on market needs.
• Communicating with international product department for product utilization and management.
• Preparing & Tracking project submittals, approvals and projects references, adding and preparing new products
catalogues.
• Mentoring junior engineers, establishing documentation and internal processes for design quality control, and
maintaining CRM records for project tracking and reporting.
• Demonstrated strong commercial awareness in managing engineering design solutions, contributing to profitable
project outcomes and client satisfaction.

• Performed anchor software calculation design and selection of suitable anchors based on loads, substrate materials
and site requirements.
• Conducted pull-out tests on site and assisted sales representatives in specifying anchors and related products to
consultants.
• Supporting the sales representative with selling anchors and related products.
• Specifying products with consultants by Preparing technical documentation and submittals to support proposals
and product approvals