Yahya Bah, Principal & Marketing Consultant

Yahya Bah

Principal & Marketing Consultant

International Community

Location
Gambia
Education
Master's degree, Charterd Institute of Marketing Postgraduate Diploma
Experience
13 years, 4 Months

Share My Profile

Block User


Work Experience

Total years of experience :13 years, 4 Months

Principal & Marketing Consultant at International Community
  • Gambia
  • September 2011 to August 2017

Sept 11- Present Principal & Marketing Consultant- International Community
College

Responsibilities
• Providing academic support, guidance and training for college staff;

• Managing human, financial and material resources of the college;

• Coordinating effective lecture delivery in conjunction with the head of departments;

• Coordinating and controlling the quality of the academic
programs;

• Participating in the growth and development of the college in all perspectives in consultation with senior management and the Board;

• Maintaining quality assurance and ensure competent staff
service deliveries;

• Representing the academics in all board meetings;

• General Management and administration;

• Acting as liaison between the College administration and
Managing Director and CEO;

• Drawing growth and development targets and action plans;

3
• Regularly keeping senior management informed of developments and provision of Termly evaluation report to
senior management team;

• Modelling excellence in teaching and assessment to specified standards;

• Leading research and curriculum development within the in conjunctions with senior management;

• Leading and motivating staff;

• Conduct induction training for college staff and regular
continuous professional development activities;

• Recruitment and supervision of college support staff and lecturers;

• Conduct of regular lecturer observations and provide
feedback with regards to standards;

• To ensure that staff members perform their duties according to the Employment Contractual Agreement with in the policies and procedures of the ICC;

• Take all possible actions to ensure high quality delivery of tution at all time;

• Deal with staff affairs with equality and fairness;

• Coordinate student admissions and general disciplinary
procedures;

• Developing and maintaining effective procedures for assessment of students;

• Lead the internal verification of all assessments;

• General student counseling;

• Elicit student feedback in the form suggestion box,
complaint and performance evaluation;

• To ensure effective and fair use of College finances and assets

• Provide input in development of Budget of each Academic
Year with senior Management

4
• To identify and take sets to avoid any misuse of resources,
assets and finances by the students or members of staff

• To maintain and ensure the hygiene of Building at the highest standards at all time

• To lead, develop and implement the Marketing Strategy to achieve the set targets of enrolment of students for each
session

Training& Marketing consultant at Marketing and Communication Institute
  • Gambia
  • December 2008 to July 2009

Dec 08-July 09 Training& Marketing consultant - Marketing and
Communication Institute, Red cross House, Kanifing

Responsibilities
• Leading the marketing team.

• Training of trainers on marketing programs.

• Initiation of customized training programs for clients.

• Delivering training programs.

• Delivering marketing consultancy services.

• Drawing strategic marketing plan for growth and sustainability.

• Liaising with clients and guide their sustainable operations.

• Providing holistic performance evaluations to MACI and its
clients.

Part-Time Lecturer, ABE and ACCA at Rhaize Institute of Management Sciences
  • United Kingdom - London
  • July 2008 to November 2008

July. 08 -Nov .08 Part-Time Lecturer, ABE - Managing Organisations & Quantitative Methods, ACCA P3

Responsibilities
• Effective and timely lecture presentation and delivery.

• Effective student management and guidance.

• Curriculum, scheme of work, lesson plan and lecture
materials development and implementation.

• Support continual improvement, demonstrate lifelong
learning, and help students achieve their goals.

• Facilitate student learning through effective assessment,
planning implementation of processes and outcomes.

• Recognize students' potentials and promote intellectual
development and growth.

• Maintain excellent interpersonal relations with students and colleagues.

• Support conducive learning environment for the students.


7

Part-time Lecturer at Holborn College of Finance and Management
  • United Kingdom - London
  • July 2008 to November 2008

Jul. 08 - Nov. 08 Part-time Lecture-CIM Marketing and Organisation of Tourism
& Hospitality Management (OTHM), Holborn College of Finance
& Management London UK.

Responsibilities
• Effective and timely lecture presentation and delivery.

• Effective student management and guidance.

• Curriculum, scheme of work, lesson plan and lecture
materials development and implementation.

• Support continual improvement, demonstrate lifelong
learning, and help students achieve their goals.

• Facilitate student learning through effective assessment,
planning implementation of processes and outcomes.

• Recognize students' potentials and promote intellectual
development and growth.

• Maintain excellent interpersonal relations with students and colleagues.

• Support conducive learning environment for the students.

Trainee consultant & Lecturer- CIM Marketing at Willan Marketing Consultancy Limited
  • United Kingdom - London
  • January 2005 to July 2007

Jan. 06- July 07 Trainee consultant & Lecturer- CIM Marketing, Willan Marketing Consultancy Limited London UK.

Responsibilities
• Effective and timely lecture presentation and delivery.

• Effective student management and guidance.

• Curriculum, scheme of work, lesson plan and lecture
materials development and implementation.

• Support continual improvement, demonstrate lifelong
learning, and help students achieve their goals.

• Facilitate student learning through effective assessment,
planning implementation of processes and outcomes.

• Recognize students' potentials and promote intellectual
development and growth.

• Maintain excellent interpersonal relations with students and colleagues.

• Support conducive learning environment for the students

9

Audit Trainee at The Gambia National Audit Office
  • Gambia
  • August 1998 to March 2002

Aug.00- March. 02 Audit Trainee- The Gambia National Audit Office

Responsibilities
• Identify records or activities to be reviewed.

• Perform audit tests and identify material exceptions to generally accepted accounting principles and material
noncompliance with applicable laws, regulations and procedures.

• Review and analyze financial and operational transactions,
documents, records, and reports to obtain facts and verify
accuracy.

• Participate in discussions with operational personnel to verify
facts and to obtain explanations of and reasons for apparent
deficiencies.

• Prepare statistical tables and charts, financial summaries,
schedules, work flow charts, staffing patterns, and organizational charts.

• Prepare work papers to document audit findings as required or as indicated in a formal audit program.

• Assist a higher level internal auditor in preparing audit report
draft.
• Formulate recommendations to correct unsatisfactory
conditions and to improve operations.

• Conduct or assists in post audits to determine if corrective
action has been taken.

• Conduct special audits and investigations.

• Perform other related duties.

Education

Master's degree, Charterd Institute of Marketing Postgraduate Diploma
  • at Chartered Institute of Marketing
  • January 2007

2003-2007 Chartered Institute of Marketing Professional Certificate in marketing Professional Diploma In Marketing Postgraduate Diploma In Marketing

Diploma, Call Centre Management
  • at Cambridge College of Advance Studies
  • July 2006

Cambridge College of Advance Studies Diploma in Call Centre Management and Supervisory Skills

Bayt Tests

Business Strategy Test
Score 70%

Specialties & Skills

Marketing
Communications
Strategic Management
Performance Reviews
Planning
Marketing Research and knowledge of gaining actionable insight from big data
Excellent content creation effective Marketing and communication plan skills
Customer service and stakeholder management
Good knowledge of several IT packages including MPMM, MS words, Excel, Power point and internet
Project Management
Ability to build brands that strive for better and draw market led ideas and personalized services
Good marketing research skills and knowledge of gaining actionable insight from big data.
Ability to refine organisational practices and promulgate contemporary marketing best practices
Selling and sales management
Social media and social marketing
Digital marketing

Languages

English
Expert
French
Beginner

Memberships

International College of Business and Human Resource Development
  • Member of the Senior Management
  • January 2009
Daandeh Mayo Development Association- Jiroff
  • Secretary
  • January 2009

Training and Certifications

Project Management Certification (Certificate)
English Business Writing Certification (Certificate)
Project Management Certification (Certificate)
Time Management Certification (Certificate)
Selling Skills Certification (Certificate)
Continuous Personal development (Certificate)
Date Attended:
May 2010
Valid Until:
July 2013

Hobbies

  • Reading financial and marketing publications, marketing and management lectureship and training
    Developed International Community as an international brand Chartered Institute of Marketing approved tutor and GTMI Instructor Drew product development evaluation research questions for TOTAL GAMBIA LTD Developed Quality assurance Document templates for the National Training Authority Drew a strategic marketing plan for ICOBAHRD. Conducted a service evaluation mystery shopping for GamPost