Digital Director
OMD
Total years of experience :12 years, 9 Months
— OMD is an Omnicom Group media agency —
→ Lead of the agency’s digital business (MAD tens of million annual value), ensuring the highest levels of service and strategic direction is provided to clients.
• Management of a team of Ad Ops and Account Managers.
• Immediate responsibility of overseeing delivery of digital media strategies across the agency's brands.
• Development of pitches to secure existing and win new business.
• Coordination of joint projects across multiple teams internally and externally.
• Responsible for delivering against annual budget target.
Client portfolio MA: McDonald’s, Renault, Nissan, Dacia, Beiersdorf, Bayer, HP, PepsiCo, Somfy, Bvlgary, Olka (perfume and cosmetics retailer).
— Amobee is Singtel’s digital ad division —
→ Win of USD 2+ million contract (annual value), following a three-month competition.
• Responsible for French business revitalisation, following closure of the local division.
• Optimisation of a portfolio of key clients’ (French trading desks and British agencies) media investment growth.
• Elaboration of digital programmatic strategies and media plans intended for key clients’ (agencies) customers.
• Development of strategic recommendations to improve key clients’ (trading desks) programmatic campaigns performance.
• Customer relationship (C-levels) and retention management.
• Training of Programmatic Media Traders (trading desks) and Account Managers (agencies).
Technologies: Amobee’s DSP (formerly Turn), DMP and Social Media advertising platform.
Client portfolio FR and GB: Amnet (Dentsu Aegis Network's Trading Desk), Cadreon (IPG Mediabrands’ Trading Desk), Epiphany (Jaywing’s Performance Marketing Agency), Starcom Mediavest (Publicis’ Media Agency), 3Xchange (TimeOne’s Trading desk), AdCleek (Digital Agency), Cube3 (Marketing Agency), House of Kaizen (Marketing Agency), Viadeo (Professional Social Network).
→ Responsible for the e-commerce growth of a 20+ high end luxury and fashion brands portfolio.
• Responsible for international sales growth for UK, ES and FR key retailers.
• Managing new client non-technical on-boarding.
• Monitoring and reviewing international sales, per currency, payment method, etc.
• Supporting day to day business as well as strategic goals of clients.
• Providing support and serving as focal point between the company’s clients and the various company units.
• Acting as champion for clients' business needs.
Technologies: Global-e end-to-end solution, Analytics 360 (formerly Google Analytics), Trello.
Client portfolio FR, GB and ES: Etam (lingerie), Zadig&Voltaire (clothing), Undiz (lingerie), Fred (jewellery), Aubade (lingerie), DIM (lingerie), Modz (online fashion retailer), Courir (trainer retailer), Jonak (shoes and leather goods), Edenly (jewellery), Antler (luggage), Prezzybox (online gift retailer), Oliver Spencer (clothing), Zacaris (online shoe retailer).
→ www.100culottes.com was 2014 '100 Jours pour Entreprendre' Laureate.
• E-commerce website design and development.
• Digital marketing strategy elaboration, implementation and management.
• Traffic analysis: Google Analytics (Google Analytics Individual Qualification).
• Digital marketing: SEO, Search Ads 360 (formerly AdWords), Facebook Ads, E-mailing.
— EMEA division closed in August 2016 —
→ Responsible for an annual retargeting budget of €2.5+ million.
• Responsible for business development and management of key FR accounts.
• Development of advertisers' prospecting and retargeting strategies offering full-funnel dynamic solutions.
• Monitoring, optimisation and maintenance of ongoing campaigns against commercial and technical KPI’s.
• Optimisation of media ensuring effective monetisation of cookies and that campaigns are arbitrarily secure.
• Data analysis, looking at large chunks of data and understand trends, research and extract insights in order to drive growth and value.
• Coordinating all projects aspects with internal myThings resources: professional services, quality assurance, creative studio, etc.
Technologies: myThings own DSP, Salesforce, Oracle Business Intelligence.
Client portfolio in FR: Orange (MNO/ISP), Clarins (luxury cosmetics company), 3Suisses (multiline online retailer), Radisson Blu (hotels and resorts brand).
— Big Success’ Trading Desk (formerly Digilowcost) was created by Affiperf (Havas' trading desk) founder —
→ Management of a team of 3 Media Traders in support of a portfolio of 75+ advertisers.
• Management of client relationships and development of advertiser's marketing strategies that deliver high impact results (identifying opportunities, push product, etc.)
• Development and leading presentations for advertiser marketing strategies and quarterly business reviews.
• Growing Big Success client revenues and accurately forecast revenue growth, potential upside and risk.
• Conveying Big Success value proposition, addressing client objections and functioning as point of escalation for advertisers.
• Media trading (cf. previous experience below).
→ Average margin multiplied by 2.3 within a year.
• Management of a RTB campaigns portfolio (direct response and brand, video, desktop and mobile campaigns). • Performance analysis and optimisation of advertising placements, inventory and data purchases on Ad Exchanges.
• Facebook marketing strategy development and campaign management, performance analysis and optimisation.
• Social media monitoring, e-reputation analysis and reporting.
• Development of the e-mail marketing activity via the implementation of new partnerships with e-mailers.
• Development of the affiliate marketing activity via the creation of new partnerships with affiliation platforms.
Technologies: Display & Video 360 (formerly DBM), Campaign Manager (formerly DCM), MediaMath, AdTech, Marin Social (formerly SocialMoov), Analytics 360 (formerly Google Analytics).
Client portfolio in FR, ES and CO: D-Link (IT company), Cooper, Coloplast (pharma company), Bayer, Club Med, Walt Disney World Resort, AdoptAGuy, Gameloft, Movistar (MNO/ISP), Lexibook (consumer electronics).
Digital Strategy Consultant, Jul 2013 - Aug 2013
→ Writing of the digital strategy of a business plan for raising venture capital.
• Website audit and market researches: identification of the target audience and the customers' specific wants and needs, market structure analysis, competitors’ objectives and strategies benchmark.
• Strategic objectives determination: site traffic, return rate, conversion rate, revenue, customer acquisition cost, new customer acquisition cost, etc.
• Web marketing plan creation: multi-faceted digital marketing strategy development, budgeting forecasting and projecting, action plan.
• Creative and web agencies benchmarking and recommendations.
Webmaster, Oct 2012 - Oct 2013
→ Creation, SEO, digital marketing and CRM of a website.
• Traffic analysis: Google Analytics (Google Analytics Individual Qualification).
• Digital marketing: SEO, SEA (Google AdWords), Affiliate marketing, E-mailing (MailChimp).
• Softwares: Balsamiq Mockups, RapidWeaver, Photoshop Elements, Autodesk Graphic.
• Optimisation: Google Webmaster Tools.
• Languages: HTML5, CSS3.
• Tests: Firebug.
→ Establishment of a new compensation model for affiliates, improving affiliate program performance.
• Management and development of a portfolio of publishers and advertisers accounts.
• Support of a Senior Account Manager on key accounts.
• Negotiation and signing of two long-term partnerships.
• Implementation of an innovative affiliates payment mechanism that allowed me to consistently achieve sales targets and ROI goals.
Client portfolio : GAN Prévoyance (health insurance, pension insurance et funeral insurance), GAN Patrimoine (succession planning, life insurance), Cofinoga (auto loan), MMA (health insurance, home insurance), Banque Accord (personal loan, auto loan), LeLynx (insurance comparison), Culture et Formation (distance learning).
→ Innovation and entrepreneurship training.
• Management of a team of 4 computer scientists and 1 marketer.
• Successful management of a Cloud ERP development project (tablet app + web app + database).
• Presentation of the business plan to investors.
The aim of this professional Master’s Degree is to train specialists in the e-business and marketing of new technologies. It also prepares to careers in consultancy and management of ICT (information and communication technologies) and networks, as well as careers in research in industrial economics.