Yaqoub Mirza

• Plan and execute all digital marketing, email, social media and display campaigns.
• Measure and report performance of all campaigns and assess ROI and KPIs
• Design, build and maintain social media presence
• Identify trends and insights, and optimize spend and performance-based insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversions tests
• Collaborate with internal teams to optimize landing pages and user experience
• Evaluate end-to-end customer experience across multiple channels.
• Programmatic and DSP outsourcing
• Strategize and revamping clients social profiles
• Media planning and briefing

• Managing Google Ads and Budgets (All client accounts)
• Lead generation through online marketing
• Analytics & reports (All Social Media & PPC)
• Planning & Managing Social Media calendar
• Research & new strategies for digital marketing
• Coordination with Graphic designers and content writers for Artwork creation
• Meeting with clients to understand their marketing requirements and implementing
• Optimizations and boosts as required during campaigns
• Management & Team handling during workshops

• Managing 450 Google AdWords accounts per quarter.
• Maintaining and building new client relationships to determine objectives and budgets to create customized strategies.
• Suggesting different digital strategic approaches to the client considering their specific requirements.
• Optimizing web content to increase traffic and maximizing exposure.
• Providing detailed reports to clients using Google Analytics (Acquisition, Behavior, Conversions), and updating and improvising strategic digital marketing plans.

• Analyzing the market and creating different tie-up campaigns with various clients.
• Outsourcing SEO, PPC, and SMM through agencies and providing clients with display banner on homepage and listing panels.
• Location based target segmenting according to client objectives to maximize ROI and traffic.
• Developing and executing integrated marketing communication plans to support the campaigns and planning and organizing regular meetings with the clients, maintaining close relations to full their needs more effectively.
• Assisting clients with various queries as the main point of contact.

• Coordinate with new and existing clients on a daily basis to discuss current and upcoming project.
• Achieving monthly sales targets and expanding existing sales by upselling and introducing new packages, seasonal campaigns, and other opportunities that will benefit the clients.
• Process all correspondence and administrative duties related to Ad sales.
• Ad control, pagination and proof reading for every ad booked.
• Ensuring every aspect of digital marketing is effectively active and updated. (Email, SMS marketing, location-based ads, digital media plans)

 Answering customers calls and assisting them with their queries
 Sell product and place customer orders in computer system
 Follow up on customer inquiries not immediately resolved
 Activating the services
 Promoting brand offers
 Providing productivity reports to the Call Centre Manager as and when required.
 Manage customer's order modification requests in line with customer requirements and business rules
 GITEX Exhibitions

Maverick: 6 months
• Serve as liaison between vendors and event-related matters.
• Coordinating with different departments to maintain smooth flow of services.
• Assisting fellow colleagues for the creation and implementation of the Event activities.
• Updating and maintaining reports.

Internal Training: 18 months
• Managing and heading a branch of CE.
• Coordinating with various departments to deliver smooth flow of Training Sessions
• Maintaining daily records of individuals for further internal reference
• Delivering statistical reports to the management to make strategic decisions
• Providing the best client experience, by engaging and resolving issues faced by the clients.

• Planning, implementation and follow-up for all special events and annual receptions
• Develop and maintain event and volunteer databases
• Coordinate event logistics, publicity, including public relations, advertising and collateral material design, production and distribution

Work on direct client engagement
Mail invoices to clients
Provide clarification through mail or by call on invoices to clients
Deliver speedy resolutions for issues faced by customers
Offer on the floor support to the team
Mentor new hires and coaching them on the required skills