Yara Alqahtani

Prepared and monitored the marketing budgets for 2024, 2025, and 2026, supporting strategic planning, performance tracking, and budget compliance

Developed campaigns to support sales and aftersales

Oversaw the monthly social media calendars from 2024 until 2026

Maintained the company website and Google business profiles

Supervised internal and external events

Led the integrated marketing launch of FAW Trucks and YouCan Trailers

Led product photography, videography, and production of POS materials.

Supervised showrooms branding and merchandising.

Worked on the development and production of marketing collateral and corporate materials.

Developed brand guidelines and marketing assets, including a new logo, brand identity, and company portfolio

Created annual marketing and communication plans

Managed supplier relationships and procurement processes

Managed marketing budgets and annual campaign planning from 2024 until 2026

Collaborated with regional and executive leadership through business reviews and strategic planning

Led digital campaigns to generate leads

Implemented launch plans for new products and services, including integrated social media campaigns and banking offers to drive awareness and customer engagement

Planned the monthly social media content from 2020 until 2023

Developed content strategies and creative briefs aligned with brand and business objectives

Supported events team through digital marketing, content creation, and public relations activities

Coordinated media coverage, influencer collaborations, vehicle reviews, customer testimonials, and press releases.

Collaborated with product teams to develop compelling marketing strategies and key selling points