Yara Ezzedine

Key Responsibilities
• Reached out to potential clients pitching the companys services including social media management, digital
campaigns, video production, and branding strategies.
• Prepared proposals and collaborated with the creative team on concept and campaign development.
• Managed the Panoramas digital platforms (website, SM accounts and email) in alignment with the
marketing calendar.
• Executed brand campaigns and crafted user-focused digital marketing strategies to drive engagement and
brand awareness.
• Prepared the budgets of campaigns and ads with the finance team and allocated budgets across project.
• Conducted campaign performance analysis, contributing to budgeting decisions and using weekly data
insights to refine strategies.
• Created social media content calendars for sectors like dental clinics, beauty salons, and restaurants,
including scripting and ideation of Instagram reels.
• Supervised pre-production, filming, and post-production of video ads and TV episodes, ensuring alignment
with budget and overall vision.
• Developed content strategy, including visual mood boards and messaging aligned with brand objectives.
• Worked with graphic designers and video directors to create static social media posts and short videos.