Yara Gharib, Product Manager

Yara Gharib

Product Manager

Sarrdesign

Location
Egypt - Cairo
Education
Master's degree, MBA - Global Marketing
Experience
7 years, 0 Months

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Work Experience

Total years of experience :7 years, 0 Months

Product Manager at Sarrdesign
  • Egypt - Cairo
  • September 2014 to February 2018

- Plan, coordinate and execute full promotional campaigns (This includes: Radio, Newspapers, Social media, Internal communication, Distributors communication, Flyers, Roll ups, SMS campaigns etc...)
- Plan and prepare advertising and promotional material to increase sales of Sarrdesign products, working with distributors, company officials, sales department and advertising agencies.
- Monitor and analyze sales promotion results to determine the cost effectiveness of all promotional campaigns.
- Select agencies to partner with and approve agency plans.
- Prepare cost estimates for campaigns.
- Responsible for the New Product Schedule, that includes introducing new products after analyzing the market trends and studying the product positioning.
- Participating in national trade exhibitions such as Interbuild, ICS and Le Marche and international exhibitions such as ISH in Germany and preparing all the needed material for the fair.
- Converting strategic marketing plans into marketing activities and tactics to achieve planned objectives.
- Allocating the marketing budget spending vs planned activities and monitoring expenditure vs allocation.
- Manage, monitor and coordinate all social media activities and posts (Facebook, Instagram, LinkedIn).

Business Development Executive at Cloudypedia
  • Egypt - Cairo
  • January 2012 to December 2013

▪ Lead the demand generation and sales team
▪ Managed the marketing budget
▪ Identified challenges faced by Cloudypedia, then defined and executed appropriate strategies to face them
▪ Assisted in the creation and execution of success stories
▪ Planned and organized different PR events to promote Google Apps and Cloudypedia's services across the region
▪ Managed Cloudypedia's internal culture, environment and activities
▪ Created and monitored sales and marketing plans to ensure meeting the targets
▪ Initiated supportive digital marketing activities for the brand (Social Media: Google plus, Facebook, LinkedIn, Website .....)
▪ Managed different Projects with partners as well as sponsorship for different events
▪ Managed the relationship with Cloudypedia's existing accounts
▪ Screened, selected, briefed, and trained the marketing team
▪ Final interview for candidates before joining Cloudypedia

Branding and Marketing Specialist at Cloudypedia
  • Egypt - Cairo
  • July 2010 to January 2012

Branding and Marketing
---------------------------------
▪ Created and sustained Cloudypedia's corporate identity
▪ Designed and executed all Cloudypedia's marketing materials and prints through different advertising agencies
▪ Managed a variety of promotional activities for Google Apps such as webinars, seminars, ...
▪ Assisted in building customer base through cold calling, visits, references, ...
▪ Planned, organized, managed and executed a number of events

Projects and Accounts Management
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▪ Managed clients’ relations to ensure efficiency and high quality services
▪ Planned and implemented marketing and business plans
▪ Planned and executed Google Apps projects for different key accounts

Training and Live Demos
-----------------------------------
▪ Developed different presentations and live demos and delivered them to customers
▪ Delivered Google Apps training to both business and education customers

Education

Master's degree, MBA - Global Marketing
  • at ESLSCA Business School
  • April 2016

Courses in ESLSCA ------------------------------ Accounting for Managers Contemporary Management Managerial Economics Marketing Management Quantitative Business Analysis Leadership Introduction to Competitive Intelligence Cross Culture Communication & Negotiations Business Research Methods for Managers Financial Management

Bachelor's degree, Mass Communication - Integrated Marketing Communication
  • at Misr International University (MIU)
  • June 2010

Misr International University - Cairo- Egypt Bachelor of Sciences Major: Integrated Marketing Communication Minor: Design (Graduated with honour) Cumulative GPA 3.52/4.00 Project GPA 4.00/4.00

High school or equivalent, Math Section
  • at Sacre-Coeur Heliopolis
  • June 2006

Egyptian Secondary School General Certificate Math Section

Specialties & Skills

Google Apps
Online Branding
Marketing
Project Management
Business Development
Adobe Illustrator
Training

Social Profiles

Personal Website
Personal Website

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Languages

Arabic
Expert
English
Expert
French
Intermediate

Memberships

Rotaract Club Cairo
  • Club President for the Rotarian year 2011
  • January 2011
Students in Free Enterprise, (SIFE)
  • Team Member
  • September 2007
Entrepreneurship Development Centre (EDC) , MIU
  • Co-founder and Marketing responsible
  • April 2009
Cairo GBG (Google Business Group)
  • Co-founder and Manager of the first Google Business Group world wide
  • October 2011
Ibrahim A. Badran Charitable Foundation
  • Non Medical Volounteer
  • December 2016

Training and Certifications

Budgeting and Budget Control (Training)
Training Institute:
IMI intl
Date Attended:
July 2016

Hobbies

  • Diving
    Diving (PADI Advanced Open Water Certified Diver)
  • Parachuting
    First parachuting jump completed on the 21st Of February, 2017. I wanted to do something challenging and get out of my comfort zone.
  • Drums
    Drumming Classes started in November,2017. I wanted to try something new and different.